10-11 Austurstræti

Great market to shop for drinks, snacks, and they even have the famous Icelandic hot dog!! Everything was clean and well stocked, and the staff was super efficient and helpful. Nice location in downtown Reykjavik, so a good spot for tourists to stock up on supplies.

Very lucky to have had this store near our hotel. Clean, open 24/7 and a huge variety of products. Yes, the prices are high but I feel like that it very normal for the area.

We loved this convenience store! It was super clean and upscale with a variety of offerings. Open 24/7, we came here a lot on our trip for drinks, yogurts, fruit, deli items, etc. They truly have anything you could need and the pricing is reasonable. They even have hot food offerings (pizza and garlic sticks). Highly recommend!

A very well-equipped store (not a market like Bonus, Netto, Kronan, or Hagkaup, but a regular grocery store), with a wide assortment. The large area makes one not feel crowded. In addition to basic groceries, we can also have a hot snack. 1011 is located in the heart of Reykjavik on the local pedestrian street. Unfortunately, the prices are among the highest in Iceland, so it's best to avoid it whenever possible and shop there as a last resort. No parking due to its location in the very center.

Very clean, very tidy. Super convenient that it’s open 24/7. We landed at 5am and this was the only place open to buy some snacks/breakfast.

Nice convenient store in the harder Reykjavík that offers a wide selection of basically anything you would need and open 24 hours a day seven days a week!

I went there on my first day in Iceland and picked up a few items. When I went to pay, after the clerk moved the debit machine in front of me, I asked if they took cash. I can't remember her exact response, but she was condescending and rude. Next time I needed something I went elsewhere.

Such an aesthetic supermarket 🤣 They also serve hot food, hot dogs, pizza, loads of people order from here after going to the bars and clubs