101 hotel

Hotel · Reykjavik

101 hotel

Hotel · Reykjavik

5

Hverfisgata 10, 101 Reykjavík, Iceland

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101 hotel by Courtesy 101 Hotel
101 hotel by null
101 hotel by null
101 hotel by null
101 hotel by null
101 hotel by null
101 hotel by null
101 hotel by null
101 hotel by null
101 hotel by null
101 hotel by null
101 hotel by null
101 hotel by null
101 hotel by null
101 hotel by null
101 hotel by null
101 hotel by null
101 hotel by null
101 hotel by null
101 hotel by null

Highlights

Artsy boutique hotel near the harbor, serving up chic Scandinavian style, cozy rooms, local art, and a spa with steam rooms and a hot tub.  

Featured on Michelin
Featured in Conde Nast Traveler
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Hverfisgata 10, 101 Reykjavík, Iceland Get directions

101hotel.is
@101hotelreykjavik

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Hverfisgata 10, 101 Reykjavík, Iceland Get directions

+354 580 0101
101hotel.is
@101hotelreykjavik
𝕏
@101hotelreykjavik

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Last updated

Jul 30, 2025

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@cntraveler

The Best Hotels in Iceland, From Rural Lodges to Reykjavik Boutiques

"Reykjavik has creativity running through its soul, and for the artful travelers looking to experience the height of the country’s design scene, a stay at 101 Hotel comes highly recommended. An exalted member of the Design Hotels group, 101 Hotel offers refined and sophisticated interiors that are unabashedly fashionable and self-assured. The striking black and white interiors play backdrop to a collection of contemporary Icelandic artwork, with tasteful furnishings selected to bring about that effortless designer style. Rooms are quite warm and personable, with rugs thrown across wooden floors, heavenly beds, and a picturesque view of Mt. Esja across the water. There’s a restaurant on-site with a devout local following, and a chic bar for cocktails after a day of wandering around Reykjavik, with chairs gathered around tree-trunk tables and a cozy fireplace. All this is nestled a short walk from Laugavegur, the city’s main thoroughfare." - James Taylor

https://www.cntraveler.com/gallery/the-best-hotels-in-iceland
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@afar

"On first glance, it would be easy to dismiss the 101 Hotel as merely a functional option. Stepping inside the austere five-story concrete building on Hverfisgata, however, guests discover an ultra-modern boutique lodging with minimal black-and-white decor—the work of owner-designer Ingibjörg S. Pálmadóttir—that gives it the feel of a chic downtown gallery. Contemporary paintings, photography, and sculptures by local artists appear througout the property, complementing the oak floors and wood-heavy Nordic furniture in the 38 rooms. Queen and king-size beds (there are no twin rooms) come topped with fine Italian linens, entertainment systems are state of the art, and open-plan bathrooms make extensive use of glass and offer Aveda bath products; deluxe rooms and suites up the ante with with claw-foot tubs. The hotel also has a moody restaurant and bar, a gym and spa, and a comfortable lounge area where you can put your feet up by the fire."

The Best Hotels in Iceland
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@coveteur

"Most of the hotels have an oddly corporate vibe, but the 101 is a former art deco 1930s office building turned modern boutique spot that serves as a great home base before venturing into the countryside."

Hitting The Road In Iceland
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@cntraveler

101 Hotel

"It’s not much to look at from the outside—a mud-brown high-rise overlooking Arnarhóll Square—but the interiors are stunning, a slick blend of traditional Scandinavian minimalism and offbeat Icelandic art. The ground floor—with its stylish reading lounge, swank bar, and Euro-Asian "cafeteria"—could easily double as a modern art gallery. The 38 surprisingly cozy guest rooms balance heated oak floors and sheepskin rugs with stainless steel and matte-black furniture, high-speed Internet, DVD players, and disposable cameras (befitting the island’s obsession with technology). Tucked in the basement are Japanese-style baths and a steam room heated by the geothermal pools that lie beneath Reykjavík. The hotel is within walking distance of the historic town center, the main shopping streets, and the mega-trendy 101 nightlife district—the hotel’s namesake."

https://www.cntraveler.com/hotels/iceland/gardabaer/101-hotel
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@michelinguide

48 Hours In Iceland

"Centrally-located city hotels include the stylish boutique 101 Hotel." - The MICHELIN Guide Nordic Editorial Team

https://guide.michelin.com/us/en/article/travel/iceland-travel-tips
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Guide34747598716

Google
The Hotel 101 was an excellent boutique Hotel. The staff was courteous, competent, helpful and a delight to interact with. The room was large and comfortable. It was wonderful to have a clawfoot tub in the bedroom but I did not stay long enough to just relax. The shower and separate water closet were a treat. The large bed and fluffy pillow were comfortable. The electrical adapter and sleep mask were both needed items for the June visit. The lounge was a good gathering spot for new friends and the restaurant around the corner was "the best". Our friends liked this hotel better than theirs.

178darcies

Google
Perfect location to walk to dinner and shopping. Lobby was beautiful and welcoming. The bed was insanely comfortable! We loved the “Welcome Dog”, she was so mild mannered and sweet. Staff were very helpful with everything we needed. We will come back!

Jacob

Google
One star for the customer service this hotel provides. Rude desk staff without a willingness to go above and beyond. If you want a good experience around here, I suggest any of the Hilton properties. The staff and accommodations are quite great! Avoid this property at all costs. AWFUL.

joannemS5341XK

Google
The location of this hotel is great-close enough to the shopping streets without being right on the busy street. Bed was nice and firm, very warm shower! We enjoyed the lounge which was quite artsy with lots of books and comfy chairs and a fireplace.

Diana Burkett

Google
The hotel itself is very nice - great rooms and professional staff. However, the hotel is right next door to a party/concert venue. On a random Monday night, they had a party till 1 am and our bed was literally moving from the bass of the music. The staff seemed unimpressed by our concern and said that it is legal and there was nothing they could do. So... if you want to sleep, this might not be the best place for you.

Craig Kerrecoe

Google
Such a good location at the bottom of Bank Street. Everything else is negative. We waited at least 10 minutes with no sign or bell at the front desk (we were the only ones waiting) for someone to turn up at reception when we arrived to check in. No apologies when they did arrive. One of the reasons we chose this hotel was the availability of complimentary parking. Turns out there are only a few very small spaces available and they were already occupied when we arrived (before dinner time). The receptionist said with a smile that we had been upgraded. Great we thought, at least something is going well. Our upgraded room had a Superking bed in a smallish room with a wall of windows facing the roof over the hotel bar so we couldn’t see any sky, or Reykjavik, or anything other than the wall opposite. Didn’t seem like much of an upgrade, especially when we realised we were on the side of the building adjacent to a nightclub. The sound from the bar downstairs was significant, but it was nothing compared to the noise from the nightclub next door. We were not told to expect any noise. We should have been told that the noise that reverberated through our room would continue well past midnight. The room layout was very poorly designed with a completely open bathroom and a WC inside a little glass box, offering very little privacy at all. I don’t know who signs off on these terrible designs for hotels but please, just stop it. There were no power outlets by the bed at all on either side, and no tea/coffee making facilities. I asked and they sent up a small travel kettle and a couple of cups saying that they normally charge (!!) but would waive the fee for us. The lighting in the hallways and stairs was ridiculously low. Was that a design a choice? Is it trendy or something? Or are they trying to reduce their lighting costs? Stupid. We won’t be returning. There are some lovely hotels in Reykjavik centre. This is not one of them.

Gabriela E. Mendez

Google
Location 10/10 Customer Service 9.5/10 Breakfast 10/10 Comfort? 3/10 Unfortunately if you wish to rest this is not the place for you. It’s by bars and a music venue, and the street noise won’t let you sleep. To be fair there are eye masks and ear plugs for purchase in the bedroom but it was not pleasant. I don’t know if it’s any better to stay on a weekday, but I wouldn’t recommend to stay here overnight. What I do recommend is their breakfast, at only 3,200 ISK including delicious espresso drinks and mimosa! Might be worth it even if you don’t stay at the hotel.

Aditi Khanvilkar

Google
We had an amazing stay at 101 Design Hotel in downtown! The location is perfect—just a short walk to Rainbow Road and the main church (only 8 minutes away), and it's right next to Bus Stop 6, which was super convenient for our tours. The hotel itself is beautifully designed, with cozy yet spacious rooms that made our stay really comfortable. A special shoutout to Anastasia at reception, who was incredibly warm and welcoming. Every recommendation she gave us was spot on—she truly helped us find the best places we didn't even know we were looking for! We also took advantage of the jacuzzi and steam room, and both were super clean and well-maintained—the perfect way to relax after a long day of exploring. Highly recommend this hotel for anyone visiting the city!