Coco S.
Yelp
There are so many things I can say about this place that have already been said. Yes, 35th North is the only shop in the area that gets Nike SB releases (AND their raffles often include optional additional entries that encourage people to donate to local charities and organizations). Yes, they welcome everyone and anyone inside -- I don't skate seriously and I wasn't made to feel uncomfortable or scrutinized when I walked in. Yes, you should support local and buy your gear here. All of these things are true and great, sure, but that's not why I'm writing this.
I walked in today to purchase shoes that I managed to reserve in a raffle and came across a kid emptying his wallet to try and purchase a pair of Vans that he obviously really wanted. The kid looked to be 11 or 12, give or take a couple years. He must've been a couple dollars short, because he pulled out his phone to make a call to someone that I assumed was his parent, who likely said no to any request for extra money. He hung up looking dejected and looked at the guy behind the counter and apologized, saying he was a little short on money and could not afford the shoes. The guy behind the counter (who I believe is the owner) took a look at the kid and asked how much he had, then agreed to sell him the shoes for that amount. The kid was stoked and thanked the guy profusely, and when he left, I commented on the exchange and the owner was nothing but humble about it. "He was a nice kid and super polite, and I could tell he really wanted the shoes. The store will be fine." It was heartwarming to see.
Now, I'm not encouraging anyone here to try a similar stunt or anything like that. Not at all. I just want y'all to know that this is the type of place you're supporting when you shop here. It's clear that they care about their community, and watching this exchange made my day. They have a lifelong fan in me. Good stuff, 35th.