550 Broadway

Building · SoHo

550 Broadway

Building · SoHo

3

550 Broadway, New York, NY 10012

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550 Broadway by null
550 Broadway by Photo by Judie Long/age fotostock
550 Broadway by Photo by Judie Long/age fotostock
550 Broadway by Photo by Judie Long/age fotostock

Highlights

SoHo’s Broadway buzzes with youthful energy, packed with familiar chain stores and a few gems for budget-friendly finds, all while balancing style with casual flair.  

550 Broadway, New York, NY 10012 Get directions

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550 Broadway, New York, NY 10012 Get directions

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Last updated

Jul 25, 2025

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@afar

"If Fifth Avenue in Midtown is New York's primary higher-end retail strip, with Saks Fifth Avenue, Henri Bendel, and Bergdorf Goodman as its anchors, the SoHo section of Broadway (between Houston and Canal) is its less glamorous sister, crowded with young shoppers pretty much every day of the year. Established chain brands have largely taken over, with Uniqlo, Banana Republic, and CB2 among those represented. In addition to them, there's a downtown branch of Bloomingdale's that tries to follow a more fashion-forward path than the Upper East Side mother ship. Also tucked between the familiar brands are a few bargain holdouts from the days when the neighborhood attracted students on budgets, selling T-shirts and jeans in no-frills, fluorescent-lit spaces. The shopping continues in both directions off of Broadway: Nolita, to the east, has more small, unique boutiques; head west, into SoHo, and you'll find more-upscale brands than those represented on Broadway."

The Best Shopping in New York City
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@afar

"If Fifth Avenue in Midtown is New York's primary higher-end retail strip, with Saks Fifth Avenue, Henri Bendel, and Bergdorf Goodman as its anchors, the SoHo section of Broadway (between Houston and Canal) is its less glamorous sister, crowded with young shoppers pretty much every day of the year. Established chain brands have largely taken over, with Uniqlo, Banana Republic, and CB2 among those represented. In addition to them, there's a downtown branch of Bloomingdale's that tries to follow a more fashion-forward path than the Upper East Side mother ship. Also tucked between the familiar brands are a few bargain holdouts from the days when the neighborhood attracted students on budgets, selling T-shirts and jeans in no-frills, fluorescent-lit spaces. The shopping continues in both directions off of Broadway: Nolita, to the east, has more small, unique boutiques; head west, into SoHo, and you'll find more-upscale brands than those represented on Broadway."

Wood grain pattern
The Perfect Weekend in New York City
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@afar

"If Fifth Avenue in Midtown is New York's primary higher-end retail strip, with Saks Fifth Avenue, Henri Bendel, and Bergdorf Goodman as its anchors, the SoHo section of Broadway (between Houston and Canal) is its less glamorous sister, crowded with young shoppers pretty much every day of the year. Established chain brands have largely taken over, with Uniqlo, Banana Republic, and CB2 among those represented. In addition to them, there's a downtown branch of Bloomingdale's that tries to follow a more fashion-forward path than the Upper East Side mother ship. Also tucked between the familiar brands are a few bargain holdouts from the days when the neighborhood attracted students on budgets, selling T-shirts and jeans in no-frills, fluorescent-lit spaces. The shopping continues in both directions off of Broadway: Nolita, to the east, has more small, unique boutiques; head west, into SoHo, and you'll find more-upscale brands than those represented on Broadway."

The Perfect Day in New York City
View Postcard for 550 Broadway