Allison [in wine country]

Women's clothing store · St. Helena

Allison [in wine country]

Women's clothing store · St. Helena

1

1204 Main St, St Helena, CA 94574

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Allison [in wine country] by null
Allison [in wine country] by null
Allison [in wine country] by null
Allison [in wine country] by null
Allison [in wine country] by null
Allison [in wine country] by null
Allison [in wine country] by null
Allison [in wine country] by null
Allison [in wine country] by null
Allison [in wine country] by null
Allison [in wine country] by null
Allison [in wine country] by null
Allison [in wine country] by null

Highlights

Classic fashions, artisan jewelry, luxury handbags, kids' clothes  

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1204 Main St, St Helena, CA 94574 Get directions

allisoninwinecountry.com
@allisoninwinecountry

$$$

Information

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1204 Main St, St Helena, CA 94574 Get directions

+1 707 963 6005
allisoninwinecountry.com
@allisoninwinecountry

$$$

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Last updated

Aug 8, 2025

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@afar

A Wine Expert’s Guide to Napa Valley - AFAR

"An upscale women's boutique on Main Street in St. Helena offering sporty, youthful, fashion-forward pieces made from high-quality fabrics." - Andrew Parks

https://www.afar.com/magazine/savor-napa-valley-like-a-master-sommelier
View Postcard for Allison [in wine country]

Jan Krupp

Google
I’ve shopped at Allison in Wine country since she opened. I love the clothes, handbags and jewelry. Allison has a great eye for style and her store reflects that. Most of my clothes come from her store and thanks to Allison’s help, I always have lovely things to wear. It’s a great place to shop!

Cassen Uphold

Google
My go to store for myself or for a gift!! Cutest clothes, great brands and all the women that work there are wonderful! They always pull outfits for me that end up looking amazing and ultimately come home with me!!! Also, the owner Allison is the sweetest!!! Do yourself a favor and stop in!! Oh and they have super cute kids clothes too!

Rebecca Thompson

Google
I’ve been a fan of Allison in Wine Country for years! She has a keen eye for style and I trust her completely with choosing pieces that will work for my body. And best of all, Allison is a wonderful person. I highly recommend shopping at her store.

Megan Gilbert

Google
Hands down, my favorite women's clothing store in all of Napa Valley! The store owner and her staff have fantastic taste and are always willing to help you figure out how to style yourself and your wardrobe. I recommend Allison in Wine Country to all my friends who make a comment about how cute an outfit or dress is.

Michelle Singh

Google
I have shopped with Allison for over 15 years! Her store “Allison in Wine Country” is a MUST when visiting St Helena/ Napa or if you are local! She even has a personal shopper service with clothes arriving at your doorstep! All of my friends thank me for telling them about Allison’s store. I don’t know what I would do without her!

Sarah Krupp

Google
I can’t get enough of this place! Cutest clothes and jewelry. Everyone who works here is so helpful. When I can’t get to the store, Allison texts me photos of things she knows I’ll like.

Edina Kiss

Google
This store is the most amazing store in the whole region. Customer service is fantastic. I always find something I love here ❤️

Ashley Schumacher

Google
Great store, I Love this place!
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Shelli M.

Yelp
This adorable little boutique drew me in with the gorgeous blue summer dress in the window. We were in town for our anniversary and just walking down the sidewalk wasting time. I ended up buying 3 cute tops, none of which were in the window I might add. The clothes are a little in the higher end price wise but sometimes you want quality over quantity as well as trendy. Allison was there working the store and was an absolute doll. She did a great job greeting, helping as well as checkout. It was an extremely slow day so I was the only one in the shop and got an excellent personal shopping experience! I highly recommend Allison's in wine country to anyone looking for a high end boutique style outfit!
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Hector G.

Yelp
As you walk in the door, the scent of lavender lingers in the air. It's reminiscent of a day spa and it heightens your senses, preparing your body for an all over body massage. Sadly, that's where the party ends. They have a wide selection of soaps and body scrubs and massage oils (See, they know what I'm thinking) that are rather expensive. We spent $35 for a bar of locally grown lavender infused soap and an 8 oz. tub of blood orange olive oil scrub. I couldn't resist, I just had to have these items. Well that and it was Lizzy's b day weekend so I was much more likely to hand over the cash than the other 364 days of the year. Our purchase also gave us a 10% discount card at the St. Helena Olive Oil Co., which is their sister store.
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Brianna L.

Yelp
Went shopping along the main strip of st Helena , and came across this store. My husband got me a beautiful bracelet from here. All the jewelry was beautiful. And they also had beautiful clothes and some fun kids books and items. Wish they sold the jewelry online!
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Dan P.

Yelp
This place is amazing. My girlfriend and I stopped in downtown St Helena during our trip to Napa. Between bumping into the Beckhams and Gordon Ramsey, true story, we discovered this gem. The scent as soon as you walk into the store is unbelievable. My girlfriend ended up having to buy another bag to to bring all the soap she bought home. Not only did she pretty much buy out the store, but because there is only so much room on the plane to bring things back, we continue to keep making purchases to renew her supply every couple months or so. If you're in the area, stop in and check it out. If you're looking for a gift for someone who likes soap, nice scents, candles, or bathing, you've found the right place.
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Michele H.

Yelp
Great clothes, great ambiance, great service! I'll be back for sure.
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Lisse Q.

Yelp
I discovered these high quality bath products at a hotel I stayed at in the area a few years ago. The products are wonderful and the bars of soap come in at least a dozen scents. They are nicely packaged. Every time I am in the area I stop by and stock up on soap for myself and to give as gifts. Gifts have been well received. A few of the scents are a little too strong for me but there are so many scents to choose from. Some of my favorite scents: sweet basil, jasmine, chamomile.
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Jolyn S.

Yelp
What a great venue! As soon you walk in, you are greeted with such lovely aromas. It's a delight to be introduced to a store with wonderful scents. It was my sister's birthday so we splurged a bit and it was well worth it. They also have books for sale which we also bought. The front desk assistants, Emily and Gatlin, were surprisingly engaging for being on the younger side. What a great place!

Alexandria S.

Yelp
Cutest clothes in town at reasonable prices. All my fave designers here - Trina Turk, Splendid, Velvet! I love that they carry kids clothes too and toys in case you need to pick up a last minute gift for a birthday party. Allison, the owner, is sweet as pie and knows what looks good on everybody. I feel like there's new adorable stuff in here every time I go in!
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J E.

Yelp
Stumbled upon this gem passing through St. Helena and they had just opened 2 weeks prior at this location. Owned by the same woman as St. Helena Olive Oil Co. these products are just as fresh, fun and good for your body. All products are organic and preservative free and they use the same oils in their products as they sell down the street. The lavender used is grown organically in Napa. Peggy, the owner, was on hand to help choose products and chat. With mostly reasonable prices I picked up a few gifts along with little somethings for myself! Not only are the products wonderful, but the store itself is gorgeously decorated, tres chic, and not stuffed with product that is overwhelming. Absolutely worth a stop by when you're visiting Napa.

Sarah K.

Yelp
I LOVE this place! They have really cute clothes and gorgeous handmade jewelry. And, pretty much every scarf I own is from Allison's. They carry designers Ella Moss and LA Made (most comfortable clothes ever) and others that I have never seen elsewhere like Hammitt, which are now my all time fav handbags and wallets! On top of that, Allison is so sweet and she offers great advice and customer service.

S K.

Yelp
Very, very chic boutique! Every single item Allison carries is beautiful and unique and amazing! ALSO every time you go in there, it is like a brand new store because they constantly have new items coming in. The manager, Tara, is so helpful and elegant - she really has a fine fashion sense. I always make it a point to stop by Allison in Wine Country when I go to St. Helena and I make it a point to take all of my visiting friends - they have all loved it, too!!