Madison M
Google
I never thought I'd have to write something like this as someone who shop at alo religiously, but as a mother, I’m heartbroken and deeply disturbed by what my son experienced at this ALO location In city place.
On the evening of July 15th, he came in alone, genuinely excited to pick out outfits for the new school year. He walked in with hope and left feeling dehumanized. Not once was he greeted. Not once was he asked if he needed help.
Instead, he was stared at like a threat. he was aware that he was watched closely by a brunette staff member who never spoke a word to him. Just silence and suspicion.
He's a teenage boy. A Black teenage boy. And he was made to feel like he didn’t belong, like he was being judged before he even had a chance to speak. That kind of treatment doesn’t just hurt, it stays with you. It teaches young Black kids that no matter how kind, respectful, or well-meaning they are, they’ll always be seen as less-than in some spaces.
Is that really what ALO stands for?
We shop here because we appreciate the brand and what it claims to represent. But it’s hard to believe in mindfulness and wellness when your staff makes customers feel so small and unwelcome. Black people deserve better. We deserve to shop without fear or shame, just like anyone else.
I hope this is read with the seriousness it deserves. This wasn't just poor customer service, it was racial profiling. And it’s not okay.
