Amorepacific Museum of Art

This is the hqs of Ammorepacific and they also have an exhibition museum here. It's one of the most distinguishable architecture in Seoul with its gigantic cube shape. I loved the look and feel of the building. It was fun watching the mix of their employees flood out during lunch and mix in with outside crowds. The museum space is pretty good and they seem to focus on exhibition based displays io showing their own permanent items. When i went they had Mark Bradford's keep walking which had high quality artwork mixed in with social messages. I am normally not a big fan of such visual arts but i was impressed. Very clean and nice, and staff are friendly. If you are in the area it's definitely worth a look.

Wonderful museum located in the basement of the Amorepaciific complex. Spacious and well designed. Currently exhibiting a collection of screen prints of varying textures and interpretations. Friendly and approachable staff on hand to help with any questions.

Nice museum, but pretty strange exhibition. Audio guide is perfect

I wasn't a fan of this art museum : no explanations next to the displayed art, nothing to let the viewers know what the artist was thinking. For 18000 won, I expected more. The whole museum took me maybe under an hour to do, it wasn't big and surprisinly quite a few people there. There are free lockers once you go down the stairs for the museum.

Amazing Keep Walking exhibition by Mark Bradford.

It’s a little challenging to write a review of an art museum with rotating exhibitions that separates the venue from the exhibition but I’ll try. In terms of getting there, it’s located by Samgakji station on line 4 and you can walk directly from the station into the basement of the building if you want to. The building itself is lovely and it was easy to buy tickets on the spot. We didn’t make a reservation and it wasn’t a problem, even on a weekend afternoon. They also have an app you can download and wifi you can connect to if you want to listen to descriptions of the exhibits while you’re viewing them. The descriptions are identical to what’s printed on the small cards next to each item, so if you just want to read the cards, you’re not missing anything. Descriptions are in both Korean and English. I did find the English font used throughout the exhibition to be a little irritating to read, though. The exhibition we saw was certainly interesting but the exhibition hall is just a single floor, albeit a large and spacious one, and the experience felt a bit pricey for what it was. I would have liked to be able to see this and then move on to a permanent collection on another floor. It also would have been helpful to have more arrow markings on the floors to help people navigate through the exhibition in an orderly way. They have a souvenir shop on the way out but it’s small and there wasn’t much of interest. Overall, it was a nice visit but I wouldn’t say it’s a must.

Very interesting architecture with so muxh space to move around and so much natural lights comes in. The building looks new and modern with so many things going on inside. First floor is definitely reserved for cafes, restaurants and the museum. Second floor is Amore Pacific's beauty store and third floor looks like an office space. Judging by the amount of half ready stores, it looks like there will be more attractions open.

DO NOT COME HERE - they’ve replaced the modern, awesome, super cool exhibition you’ve probably seen online with the most boring, repetitive paintings ever. I can appreciate traditional eastern art but this is genuinely offensive. Literally just the same traditional Korean artworks over and over again.