Jeff K.
Yelp
finally gave in and decided to give APC a try after searching for a new brand for denim. my friend highly recommended the brand and i saw it mentioned in a lot of denim blogs and reddit posts.
the store itself is a bit minimalistic with just a few side tables and shelves with various tees and shirts. there are also drawers on the bottom of some shelves that have more tees. through the middle of the store, there's a long central rack that has coats, jackets, and other miscellanous tops/bottoms. the denim selection is directly to the left and adjacent to the dressing rooms.
for the denim, there are three main fits for men:
-New Standard (mid rise, straight leg)
-Petit New Standard (mid rise, tight leg/fitted at bottom)
-Petit Standard (low rise, fitted leg...skinniest)
overall, i ended up purchasing a pair of Petit New Standard (regular wash) and Petit Standard (black). in my experience wearing both, the PNS fit was a bit more relaxed while the PS fit is slightly tighter due to the low rise. nevertheless, both are very comfortable and great quality. the price tag for APC denim is definitely justifiable.
they also offer raw denim as well, but i decided to skip it for now since i'm already working on two previous pairs i've been breaking in from another brand. i'll definitely consider buying a pair of APC raw denim in the future after hearing about their Butler program, which gives you 50% off a new pair after you've properly broken in your raw denim to sell back to APC as a 'vintage'. the used raw denim then undergoes professional cleaning and is marked up $100 to be resold as 'vintage' for those who are looking for aged denim with nice fading (whiskers, hige, and honeycombs).
overall, i'll definitely be coming back and keeping an eye on their future collabs with other designers/brands along with their holiday discounts.