Av. Paulista

Notable street · Jardim Paulista

Av. Paulista

Notable street · Jardim Paulista

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São Paulo - State of São Paulo, Brazil

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Highlights

Cultural hub with museums, shopping, and vibrant Sunday transformation  

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São Paulo - State of São Paulo, Brazil Get directions

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Last updated

Oct 7, 2025

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@travelleisure

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View Postcard for Av. Paulista

Jamshid Kakar

Google
Definitely a huge street. Lots of big buildings (good for cool street pictures). Modern stores and restaurants here.

Carolina Batista

Google
One of São Paulo's most iconic and bustling streets, lined with impressive skyscrapers that house major banks, corporations, shops, and shopping centers. It is also home to MASP, the renowned Museum of Art with its distinctive architecture. On Sundays, the street comes alive with markets and countless stalls selling a variety of goods. Always lively and full of energy, this is a must-visit destination!

Samanta

Google
Definitely a huge street. Lots of big buildings (good for cool street pictures). Modern stores and restaurants here.

Providential Property Management

Google
Here’s a refined version of your review: Review: Visited Avenida Paulista on a Sunday and loved the experience. The avenue comes alive with local artisans, food stalls, live music, and street fairs. There’s so much diversity, culture, and energy—it’s definitely worth walking around and exploring. A great place to soak in the local vibe and enjoy everything São Paulo has to offer.

Jay Hurtado (JHaramillo)

Google
One of the most beautiful sites in São Paulo I really enjoyed biking around it

Aly Hassan

Google
Must see ! An integral part of the rio experience as a cosmopolitan city ! Sundays are the best time. expect to spend a full day there

Julio Rosenfeld

Google
There's a lot to do there, but you really gotta watch out for phone thieves. Don’t even think about texting on that avenue, the police won't do anything if your phone gets taken. Be careful when taking pictures and avoid taking your phone out if possible.

Joan Ignacio

Google
Amazing amazing, its a place that You have to know
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Tyler L.

Yelp
Paulista Avenue is the main avenue in all of Sao Paulo. However, I would not really compare to the Chicago's Michigan Avenue or New York's Fifth Avenue. This avenue has more in common with Wall Street. It is mostly made of office buildings of financial and political orgnaizations. There is some shopping to be found here, but this is a place where you'll mainly see locals in business attire. It is still an impressive looking street with all of the skyscrapers that line it. And one place that really stands out architecturally and is worth a visit is the Sao Paulo Museum of Art. It is only 1.7 miles and I found it plesant to walk to the whole length to experience the sights and sounds of this huge city.
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Monica R.

Yelp
My heart beats more when I walk there. I love my city and this avenue is the symbol of paulistas. Go on Sunday have fun there. The Avenue is closed by cars. You will have music, museums, places for view, restaurants and a park Trianon. For sure you will have fun!
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Vlad V.

Yelp
Avenida Paulista is a well-known street in a well-to-do area of Sao Paulo. You'll come across skyscrapers, restaurants, bars, and shops. It's a long street and beyond the commerce, there's one big thing Avenida Paulista is known for: street performers. You'll come across singers, musicians, dancers, artists, and more. It's not unusual for samba dance parties to break out in the street. Take a stroll down Avenida Paulista to get a dose of Brazilian culture.
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Samantha G.

Yelp
On Sundays, Paulista Avenue becomes a pedestrian's paradise. Cars are closed off from the street, where you can find people strolling around, biking, performing or selling food and souvenirs. It's perfect for people watching! My only recommendations are to wear comfy shoes and to carry cash so you can sample the various food vendors you will come across.
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Wilson B.

Yelp
Avenida Paulista is a must experience feeling. I say that but I have no advice as to when you should visit. My first time experiencing Avenida Paulista, was not as memorable as my last visit. During that first visit, in the pre-riot days of Dilma's presidency, Avenida Paulista was the main thoroughfare in a massive city. The thing that stuck out for me nearly 10 years ago was the number of orelhões and how many were styled uniquely. One, particularly dug had knitting around it's pole. Other than that, it was a very hot summer's day, snapping photos and eventually forgetting most of what I saw. But my last visit, on a drizzly, late August Sunday was amazing. I could not stop soaking of the effortless street styles of Young Brazil. I felt like I was scrolling through the 'Gram watching folks stunt. But I wasn't, I was just weaving through life in São Paulo. There was an all women Samba band playing by the library, there were countless Queer couples holding hands or arm-in-arm. This time, I took only one picture because I knew what I was experiencing was unforgettable. Most memorial was the conversation in Portuguese of course, with Transgender political activist over our mutual "adoration" of Prince Rogers Nelson, all due peace and blessings be upon his beautiful soul. Coming from the U.S. I feel like my last visit to Avenida Paulista helped my view of the world to develop further. U.S. dialog often presents Main Street and Wall Street as the two poles. I like that dichotomy, its catchy but what about "Pennsylvania Avenue" as it is often referred to as outside of D.C. and Pennsylvania Avenue SE. What about the juxtaposition between Times Square and North Avenue in Baltimore, U.S.A.? I'm just working through it, myself. But all the hues of Brown, the vacant mansion right by the park, across from the glittering buildings, the weed in the air--everything which I was privy to, not as a spectator but as a welcome guest. I am giving Avenida Paulista 5 Stars--easy. I do this well aware that you, the reader, may not feel what I felt. The point is, I don't know if I would feel the same way again, there, but somewhere in the world, in the future, I will.
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Patricia H.

Yelp
Coolest part of the huge city . Can't imagine how modern it is. With tons of street and wall art. Unbelievable!
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Thi S.

Yelp
The Avenida Paulista is one of the landmarks of the city of São Paulo. Several malls, museums, parks and lots of work. In addition to buying, art and work, its cycle-track one of the best in the world, has ventilation system, developed and calculated to perfect the ventilation system of the street and also the subway, to its full extent. It just lacks hydration points at the ends of the cycle range to be excellent. "One of the great business centers of São Paulo"
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Nick K.

Yelp
[4.5 stars] If you would ask any Paulistano what would be an ideal place to get a "feel" of São Paulo's vibe, i would reckon that most would suggest that you take a nice stroll along our most important thoroughfare: Avenida Paulista. Situated a few kilometres south of the Cathedral of Sé, it is a short 2.8-kilometre(1.7 mile), 4-lane (technically three since one is reserved for buses), east-west street that is widely-regarded as South America's most important street. Although it used to be a quiet, high-end residential area with mansions for Paulistano elite, it underwent a massive change after the 50~60s with skyscrapers now dominating the general landscape It is well-served by the public transportation network; several bus lines traverse the Avenida and its other important north-south corridors. Three Metro lines can be used to directly access the Avenida: Line 1(Blue) - Vergueiro, Paraíso stations - Line 2(Green) - Consolação, Trianon-MASP, Brigadeiro, Paraíso stations - Line 4(Yellow) - Paulista, Consolação stations. Both Paraíso and Consolação serve as transfer stations Here on a daily basis, you will find a cacophony of life buzzing about from the early morning to the wee hours. Avenida Paulista is home to some important financial companies and cultural centres. On any given day, you will bump into well-heeled business folk, tourists, street performers, hippies, the homeless and foreigners. Outside of the more well-to-do neighbourhoods, the Paulista area is where you will generally find a good concentration of São Paulo's gastronomic diversity - usually the restaurants are a few blocks away south/north of the Avenida As for culture, the most important (and definitely noticeable) piece of real estate will be MASP(Museu de Arte de São Paulo/SP Art Museum). Located towards the centre portion of the street, across the street from the Parque Trianon/Siqueira Campos, it is a building that is like no other; Google it and see what i mean. Another building worth noting is the FIESP Building (a few blocks east of MASP). At nighttime, the façade of the building is known for its creative light shows There is one major shopping mall on its eastern edge: Shopping Pátio Paulista. Beyond that, there are other smaller malls and galerias that dot the entire length of the street Since it is the spot to be noticed in SP, the Avenida is home of many annual parades For you Americans, you might be happy to know that the Avenida has the highest concentration of Starbucks in all of São Paulo For the negative side of the Avenida, choking traffic jams that can pop up at any hour and the possibility of being mugged is ever-present. Yeah, São Paulo has a notorious reputation for robberies, but i would say that the threat isn't as high as you might think on the Avenida. Another interesting "challenge" to the Avenida that has become somewhat problematic since 2013 is the increase of protests that may spring up at any given moment Personally for me, i often walk down the entire length of the Avenida just to soak in the "feel" of São Paulo life. It is one of my most favourite things to do as a paulistano
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Tania S.

Yelp
My favorite part of São Paulo for a stroll! This very fast paced avenue is known for its financial district, shops, restaurants, parks and museums. On the weekends they have artisan street fair by the park across from MASP. I purchased two great painting from an artist that had no arms and used her feet to paint! Pretty crazy! They also closes portions of it to promote a healthier lifestyle/community for people to walk and ride bikes. I lived in São Paulo for 14 years and whenever I get a chance to visit home, Avenida Paulista is my go to place to people watch, shop and just feel the city life. During the day, you will see lots of students and the work force doing their daily grind. Tons of traffic as well! By night the atmosphere is way more relaxed, the bright streets lights shows you a calmer more beautiful Avenida Paulista. Lots of beautiful people going to bars and clubs in the surrounding neighborhoods. Keep in mind to always watch for your wallets/jewelry day or night! Be safe and enjoy this beautiful city!
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Mary C.

Yelp
This is the place to be if you need to do your shopping, or you're out to lunch with your work buddies and friends! You like the hustle and bustle of the work week? It felt like New York City when I was walking around during a Monday lunch hour!!
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Tracy H.

Yelp
Great place to feel the vibe of São Paolo. Food, shops, and people watching too. Head to the museum too, you won't be disappointed.
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Diana Z.

Yelp
This bustling and fast paced avenue is the heart of Sao Paulo. It's got just about everything you could want - shopping, restaurants, museums, movie theaters, etc. However, since there's so much to see and do, it is often very crowded and overrun with school groups, tourists, and frazzled office workers. My favorite places to go along Av. Paulista are Livraria Cultura (a wonderful bookstore), the Museum of Art of Sao Paulo (MASP), and Trianon Park. It really is a lively and fun part of the city!
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Gigliola Q.

Yelp
Best place for a safe walk and to know a little about the big São Paulo City and the different cultures, styles of people and cuisines located here or nearby!! I love Paulista and highly recommend it :).
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Guille D.

Yelp
This place is NO Times Sqaure NY but you get to see the busy side of South America's busiest avenue in action. There are lots of stores and places to eat. Beware of the massive traffic on the streets and pollution from buses. You can take the yellow metro to get there.

Joel H.

Yelp
Avenida Paulista is a must if you are visiting or if you live in the Sao Paulo area. Beautiful buildings, bustling during the week and closed off for biking, performing, walking, etc on Sundays. Great shopping on Paulista. As a main thoroughfare its an awesome place to enjoy.