Ava B.
Yelp
The Williamsburg location is in a really cute area, I recommend browsing any street sales/nearby shops, getting coffee at the Five Leaves stand right next door, and making a morning out of it.
This heightened the whole experience for me even though we didn't spend much time inside Awoke. They have a small space, but they make the most of it, keeping it clean and spacious. The pink walls match their popular pink tote bag (one of the reasonably priced items at $18). On one row there are strappy summer shoes which I imagine are replaced by boots as seasons change and they sell. There are definitely investments and staple pieces including leather jackets and racing rjackets which are hard to look at the 100 dollar + price tag without a silent wince.
Yet, Awoke isn't a thrift store. They have a lot of original designs which are very cute, trendy items. Unfortunately, right now it means tops don't have a lot of fabric which just isn't worth the steep price tag for me. They have a keen sense on what's "in" online right now for a small, target demographic so I encourage anyone stepping in to think about the long term and whether or not they could see themselves wearing this item in 2, 5, years.
I ended up getting a necklace because their accessories are more reasonably priced and it was something I'd see myself wearing. Again they have super insta/tiktok trending jewelry like ribbon chokers and chonky silver statement necklaces as well as resin/beaded rings. it is definitely a fun place to shop around and see what they are featuring but if you don't want to spent a lot of money on clothes or browsing a store with a relatively small selection, I'd recommend somewhere else