Victor Becheanu
Google
Tourist Trap Dressed Up as a Luxury Market
This place is basically a scam aimed at rich tourists who are easy to impress. They sell very average fruit and veg at ridiculous prices, simply because they slap on a label like "from France" or "heritage variety" and put everything in a rustic wooden crate.
London is full of independent fruit and veg shops that offer way better quality, more variety, and at literally half the price or less. Those places don’t need to pretend they’re special—they just sell good produce without all the marketing gimmicks.
I’ve tried several things from here—some dairy products, some fruits, and veg—and honestly, there’s nothing unique about them. I've had better-tasting strawberries, tomatoes, and even soft cheeses from standard high-street shops and farmers' markets. The only difference? This place adds fancy packaging and romanticized product tags like “hand-picked in Provence” to justify the markup.
People need to stop falling for the “Made in France” trick. France doesn’t magically bless produce—good farmers make good food, and they exist in every country. There's nothing you’ll find here that you can’t get somewhere else in London for way less money and probably better quality.
It’s all decor and branding—wooden displays, rustic baskets, hand-lettered signage—used to make you feel like you’re buying something exclusive. In reality, it’s the same stuff, just with a higher price tag and a fancier story.
If you want actual quality, skip the theatrics and shop local. You’ll get better food without the nonsense.