Ben & Jerry's Flavor Graveyard

The Ben & Jerry’s Flavor Graveyard is a unique and playful attraction at the Ben & Jerry’s factory in Vermont. It’s a small hillside area designed like a graveyard, with real headstones marking the lives and “deaths” of the company’s retired ice cream flavors. Walking through the graveyard, you can read humorous and sometimes nostalgic epitaphs for each flavor. It’s fascinating to see how long some flavors lasted, which ones gained cult status, and which disappeared almost as soon as they appeared — likely because they didn’t catch on with customers. You also notice that some flavors have come and gone multiple times, making their little tombstones even more interesting to read. One particularly fun detail is the option for visitors to vote on flavors they’d like to see brought back. It’s a small but interactive touch that makes the experience feel more engaging and personal. Overall, the Flavor Graveyard is a charming and quirky stop that adds character to the Ben & Jerry’s visit. Even if you don’t join the factory tour, wandering through this space is a fun and lighthearted experience — especially for those who grew up loving the brand and its inventive creations. It’s a great example of how Ben & Jerry’s mixes humor, nostalgia, and customer connection into their brand culture.

We had such a fun (delicious) time! We looked through the gift shop and got some ice cream which was delicious! Walking through their "Flavor Graveyard" was so entertaining! Highly recommend, it's great for a good laugh 😁 We didn't get to take the factory tour bc we couldn't make it in time, but it looked like a lot of fun! We definitely plan on going back one day to take that tour!

It's a great spot to take a picture, reminisce about old favorites, and maybe even discover a few flavors you never knew existed. While it might sound a bit quirky, the graveyard is a fun and memorable part of the Ben & Jerry's factory tour.

Get ready for a scoop of fun at the Waterbury Ben & Jerry's Factory, where the only thing sweeter than the ice cream is the experience! Guests are invited for delightful factory tours that wrap up with taste samples—because who doesn’t want to work hard for their dessert? But wait, there’s more! After you’ve tasted your way through the factory, head over to the scoop shop to indulge in even more flavors. Got kids? They’ll love the playground—just make sure they don’t try to slide down a giant cone! And don’t forget to pay your respects at the Flavor Graveyard, where retired flavors rest in peace. It’s like visiting a cemetery, but instead of tombstones, you get to reminisce about flavors like "Peanut Butter Cup" and "Waffle Cone"—the true heroes of the ice cream world. All of this creamy goodness is just 30 minutes from Burlington, making it the perfect day trip. So, grab your spoon and come celebrate the delicious legacy of Ben & Jerry’s, where every scoop tells a story! Cherry Garcia for life!

This flavor graveyard sits outside of B&J factory, after the kids play area. It’s little bit of walk up to a hill. Once you enter the graveyard, you get to see lines of tombstones that have names of all the flavors that B&J has stopped producing. Some flavors are from 1980s. Each of them have their circulation years listed. The graveyard in general was clean. There are some areas full of stone and dirt. Some tombstones were is bad shape, tilted so much that they might fall soon. I found some of the names really amusing such as turtle soup and economic crunch. Props to B&J for being so creative with flavor names.

RIP to all the flavors we loved, but others didn't. Or some strange combo that just didn't take off. You can visit the Flavor Graveyard whether or not you take a factory tour.

Such a unique and off the wall place, you just have to visit it in your lifetime! Of course the Ben & Jerry's factory is right down the hill. Plenty of parking, however it can get a little tricky getting in and out of some spots going up the hill.

You can easily spend hours here! I came here for NYE and had a blast! We got to take lots of photos and take a small tour of the factory. Got a little sample at the end 😋 Penny souvenir machine inside ! And you can buy fresh ice cream on the spot.

Visiting a graveyard of things you once ate hmmm maybe that's not the right thing to say in some circumstances but here I'm all for it! This is a collection of tombstones that feature lots of flavors of the past some of which only had a short lifespan others which should have been resurrected and others it's like why did they make this! Overall this is a huge part of coming to the Ben & Jerry's factory tour so don't miss seeing your favorite flavors in the afterlife!

Very cute literal graveyard on the Ben & Jerry property. It's interesting to read about the flavors and when they were sold on each graveyard. It does take a few minutes to walk up from the parking lot or the factory, but it is a must visit while you're there. It can be a quick walk or a longer one, depending how much time you want to spend.

Gone, But Not Forgotten [Waterbury VT] This place was fun to visit although I was sad to see Aloha Macadamia in the graveyard [2001-2002]... whaaat? Who doesn't like that rich milk chocolate cashew Brazil-nut butter ice cream with macadamia nuts covered in white & dark fudge & milk chocolatey swirl! LoL! Aloha... Macadamia! At least it lasted a year while some flavors didn't. The main parking lot was full so we parked at the smaller parking lot at the top of the hill and our walk was closer to the graveyard. The Flavor Graveyard rested on a hill overlooking the Ben & Jerry's factory. It was complete with granite headstones and funny epitaphs for each flavor. Not much to see except flavors that were laid to rest. When we left the graveyard the top of the arch read "Thank you for visiting our dearly depinted." Review #3036

I mean, after having some ice cream at the scoop shop, why not come over here to see what could have been? The graveyard is a short walk from the factory. I think this is such a cool way to pay homage to flavors that were retired or just too quirky to put on the shelves. It was a cool sight to see! There are no staff to guide you. It is fully self-paced.

Make a reservation for the Tour beforehand, but the tours sell out early. There is an outside play area, so if you come with little ones, you can tire them out after they eat all the ice cream. Is it possible to love Ben & Jerry's more than you already do? Dedication to social issues, Fair and equitable trade, and championing local farmers? And then we find out employees can take home up to 3 pints of ice cream daily!

Nice family thing to do. Buy tickets in advance - like two weeks out. It sells out quickly. Tour was not of that in live action as it seems the factory has to shut down to clean every few days. Today was one of them. Start with a short video about B and J. Tour the small area of machines then get a sample of ice cream. Your was flat and could have a lot of potential. Boring to see the machines being cleaned. Glad they do it of course but anyway to keep one side operational? Walk over to graveyard of previous flavors was a funny touch with clever sayings. Past a playground for little ones who need to get energy out. Variety of flavors to purchase out front and sit and eat.

Poorly run operation. A total money grab. Factory tour was closed, walked up 3 flights of stairs to be told that. Then there's a 20 minute wait at the ice cream counter For a life long B&J fan, extremely disappointed. Poorly staffed knowing more staff = more sales.

This is cute! Definitely worth the walk from the factory if you're already there for a tour or ice cream. Some of the flavors are hilarious, and the puns on the headstones are great!

Went here with my parents on our Vermont Vacation on August 28th 2023. Since we drove a big truck, we actually parked by the Flavor Graveyard. The flavor Graveyard is actually free to visit, but i recommend also seeing the tour if you can beforehand. The tour guide explains that some of the reasons behind discontinuation/retirement of flavors can be that nuts are too expensive, it didn't sell well, and various other reasons. Surprised to see that Ben & Jerry's never had a cotton candy flavor. maybe they should try that next! The flavor Graveyard consists of Ben and Jerry's flavors that are retired, like Aloha Macadamia, There was a chocolate cookie dough one, and even a birthday cake! At the end of the cementary, there is a sign saying thanks for visiting the depinted!

Small graveyard with tombstones for retired flavors. If you are nearby for the factory tour, definitely worth the walk up a rather steep hill. There is a playground for kids nearby.

So cute and so very punny. Ben and Jerry your are so cleaver with words and ice cream. This graveyard is located on the property that the factory is on. It's just a short walk over after eating your delicious ice cream and playing on the play ground. When at the factory you just stop and pay your respects to these poor ice creams flavors that didn't make it!

The Ben & Jerry's flavor graveyard is exactly what you might expect it to be - a "graveyard" for ice cream flavors that have been discontinued for one reason or another. If you're looking to head over to the flavor graveyard after the factory tour, it is a bit of a trek. Thankfully, there is a small parking lot at the top of the hill. There isn't a whole lot to do other than read the gravestones. Nevertheless, it is a cute attraction perfect for those Ben & Jerry's fans who have been around since these flavors were available in-store.

Fun experience! We drove to go on a tour not getting tickets in advance. Really lucked out because there were 2 spots available at 5:30pm. We waited 2.5 hours but it flew by! We got ice cream, long line but moved quickly! Went to gift shop. The went to Waterbury town to look around and saw the old train station from 1800's renovation done in the 90's, which was really cool! Went back for our tour. Tour guide was awesome. Sample ice cream was so good, marshmallow sky. Overall fun time and highly recommend! Graveyard was a cool spot too!