BicCamera Yūrakuchō Store - Camera Store

I was looking for a watch and visited the Bic Camera Yurakucho Store. It’s a huge eight-floor store with an impressive range of products. From electronics like cables, TVs, and audio equipment to cosmetics, games, and much more. The service was great; the staff were very cooperative and helpful. Although I didn’t find the watch I was looking for, I really enjoyed exploring their extensive selection. Highly recommended.

I love the theme song Kabhi, Kabhi Kabhi Ko camera. This story is no joke and I bought a beautiful watch for a very small amount of money which will make me happy for the rest of my life. Also, I saw the biggest TV I’ve ever seen in my life and a bunch of useless beauty products. People should know that beauty is a temporary affair.

I’ve noticed that the case back of my Seiko isn’t as pristine as it should be for a brand-new watch, especially when I compare it to a fresh, in-the-box stock piece. I’ve only worn it three times. Looking back, I now realize that they gave me a display unit, which was picked up and taken straight to the cashier. It may have been partly my fault, but at the very least, they could have had the courtesy to provide a unit from stock. We all know that display watches are tried on by many shoppers. So disappointing that I didn’t notice this at the time because I was so excited about buying three watches from them. All three watches I purchased were display pieces. I regret it now, but it’s too late. I should opt in buying in Seiko boutique instead. The foreigner sales rep, who seems to be a Western male and was assigned to the Seiko Prospex Panda section. He did not know what JDM so disappointing. When I requested an adjustment for my automatic watch, he refused and claimed that once I returned to my home country, the watch would automatically adjust itself - seriously? So absurd. This shows a clear lack of knowledge about watches and completely ruins the image of Japanese watch retail. Someone with this level of understanding should not be assigned to sell Seiko watches.

BicCamera Yūrakuchō Store is both paradise and punishment for your wallet. I went in for watches, walked out with recovery bath bombs, snacks, toys, souvenirs, and enough random junk to fill two grocery baskets. Multiple items purchased, multiple damages to the wallet — classic BicCamera. Pro tip: if you’re planning to buy watches (or anything you know you’ll try on), reserve them online first. It makes the whole circus way more convenient since they gather everything in one spot for you. And if it’s a limited edition watch or highly sought‑after item, definitely try to reserve online if the service is available — not all items can be reserved, but at least you save yourself the hassle and heartbreak of showing up only to find it sold out. And no, you don’t have to buy everything you reserve — technically you don’t have to buy any of it if you want to be “that guy.” But don’t be that guy. Keep it reasonable. Shoutout to the Vietnamese girl staff member at the watch counter (Maeda). She was a legend — adjusted my strap, let me try on a bunch of watches, escorted me to payment, and somehow stayed patient and friendly while I stood there embarrassed with two baskets full of non‑watch junk. BicCamera clearly takes customer service seriously, even when dealing with picky shoppers like me. And here’s the golden rule: if you plan to come to Tokyo (or Japan in general), pack light and be prepared to give birth to additional luggage. Better yet, buy new luggage here — tax‑free, with in‑store promos depending on your payment method. Japan knows how to tempt you, and BicCamera is the delivery room for your new suitcase family. Overall: great store, great service, great damage to the wallet. Highly recommend if you’re ready for temptation, chaos, and convenience all rolled into one.

Good customer serviced, helped me with finding parts for my action camera and Assessories for my gear. There are many floors all with different appliances, tech, gear etc.

Best place on the planet for almost any watch your are looking for. Service was impeccable. The Japanese lady adjusted the bands on all the watches I purchased. Includes international warranty, trinkets thrown in like Seiko save the ocean pens, plastic folders etc. After the 10% for tourists, I used the Bic coupon which was another 7%. Huge store, 7 stories. Tip - Always queues at open, so just arrive 10-15 mins later.

I had a great experience while looking for a new carry-on suitcase at this store. The young male staff member on the 6th floor was extremely attentive and kind. He paid close attention to every detail and made sure I found exactly what I was looking for. His professionalism and willingness to help truly made a difference. Unlike many people who have had negative experiences because they were foreigners, the staff member was not taken aback and spoke English with no problem. Also the prices are extremely affordable, which is another reason to visit the store.

Overwhelming to say the least, 7 floors of every electronic anything under the sun. The 7th floor has high end watches! And 2 great restaurants as a bonus. I would definitely visit this place while in Japan, but dont be surprised by the cacophony of noise from everything and everyone around you!