Tony N.
Yelp
I don't know the owner, I just briefly met him while I was there shopping, but Black Shag is the coolest store I've ever been in. And I've been a rock fan, a musician, a small business owner, and an antiques dealer here in Atlanta for over 25 years. You cannot underestimate the amount of time and effort that it takes to accumulate and stage a collection like this. Some of these haters on here, I don't understand it. If you want to spend dozens of hours going through the racks at Goodwill stores for a million-to-one chance of finding an old concert shirt for $3, go right ahead (I have). He had to go out there and find this stuff. No easy task. It didn't just magically appear in his racks. This place is a celebration of rock n roll, and while I'm not a $200 t-shirt kind of guy, I thoroughly enjoyed his store so much that while I was in town, I went two days in a row. I intentionally bought some vinyl from him to buy just to put a couple of dollars in his pocket and support what he's doing. America used to have tons of Moms and Pops like this. Now every city in America looks the same- the same old corporate stores everywhere. Not that I don't shop at those too, but it's places like this that made/make America great. Most of you people throwing shade on this guy probably think nothing about going to a Target or a mall store and throwing down $200 (on junk). My only advice for the owner is, stop giving these people any attention. They obviously don't know anything about business. Supply and demand dictates price points. If you don't like the $250 price tag on the old Ozzy shirt, don't worry about it. The price will eventually drop if it's overpriced. Otherwise, visit, enjoy browsing, and if it's not for you, move on. When that shirt's not there the next time you come in, that's probably because somebody bought it. If he's been there for 3 years, I guarantee you his rent has probably doubled since he moved in over there. If it hasn't, it certainly will when his lease is up. His labor costs have doubled in that time frame too.
If you want businesses like these to exist, you have to be intentional about supporting them. Being in business is tough. It's not as glamorous, or as easy as some of you think.