Bleach London Berwick Street

I went Bleach Berwick Street for the first time a couple of weeks ago for a virgin bleach, colour and trim. This was genuinely the first time I ever enjoyed visiting a hair salon, and my stylist Iv was absolutely brilliant. They were so knowledgable about the bleaching process that I felt in safe hands, and they did the most bang up job of turning my hair a gorgeous shade of bright pearlescent pink which is exactly what I was after! Was such a nice vibe in the salon too, all the staff were so lovely and friendly and I wouldn't hesitate to recommend this place to anyone. 10/10!

5*, had my hair done by Ben who was amazing. They listened to me about what I wanted, advised me on what they thought was best and what might work and might not work. It was a very collaborative effort but I felt in professional hands. Definitely going again, had so many compliments. Could not recommend Ben enough.

i had ben as my stylist and it was perfect - even beyond my expectations!! i wanted to go from black (with box dyed-highlighte) to icy blonde, but i spoke to bleach’s stylists over the phone, zoom and then in person, who helped adjust my expectations. i’m now in love with my new hair - a peachy pink mullet done perfectly by ben (ig: @bross.hair), who was so patient with my hair and made sure i was comfortable the whole way through. he suggested alternatives that fit my style and aesthetic perfectly. he also gave me lots of advice as a bleached hair first-timer. i’ve never been happier with my hair and it was all thanks to ben! i’ll be back again to do my roots very soon :)

I’ve been going here for a year and a half and it’s been an amazing experience. My hair stylist Carl Bowes is so lovely and friendly and he made me feel so welcome on my first appointment. He gave me the platinum blonde hair of my dreams and then once I decided to go back to brunette he did an amazing job of colour correcting it in one sitting. Would highly recommend.

If you're blonde, or going blonde, this is the best hairdresser in London (clue's in the name!). I've seen Naoya and Scarlett for both full bleach and highlights over the past two and a half years and they always get my hair to the exact colour I want - I couldn't recommend them more! Naoya even managed to get me back to platinum blonde from mid-brown with absolutely no damage after a disaster hair dye job at another salon. There is honestly nowhere else I would trust to do my hair from now on! It may seem a bit pricey compared to budget salons or home dye kits, but it's 100% worth it to get the right result and keep your hair in good condition. I finally have really long, healthy bleach blonde hair - I never thought that would be possible, but thanks to Bleach it is! (and no they didn't pay me to write this haha, it's just that good).

Had my hair bleached by the wonderful Jayne, who did a stunning job ( 5 hours of labour !) , was extremely professional and made the whole experience very comfortable and welcoming. Would definitely recommend, as my hair is still as healthy as it was before bleaching, and I got exactly what I wanted! :)

I had my hair done with Ben and I can honestly say its one of the best colours I have had done. He took the time to talk me through my options and actually helped me make a way more informed decision about the colour hair I should go for. His knowledge and skill set are exceptional and he made the whole process excellent. I am still getting compliments on my colour and I will definitely be returning!

Been to Bleach London to have a colour correction (went from home dyed black/grey roots to ginger). Staff are very friendly and welcoming. I saw Jayne, she did such a good job bleaching and then dying hair ginger. My hair felt in better condition after the bleach (seems impossible but it did). She did an excellent job at colouring. Am so happy with my hair. Deffo recommend this salon and Jayne in particular!