Blue in Green

Very cute store, they have things in various price ranges including items made in Japan that were pretty sweet. They have some cool accessories, jackets, and casual wear. The staff was also friendly.

The place to go to get some good quality Japanese denim! Great selection, store design was pretty and would definitely visit again.

I have never seen so many pieces that I wanted to purchase in one spot than I have here. So much Japanese denim and cozy pieces. Every item has attention to detail and material. This is definitely a high end store. They have the store separated into front and back with different music playing in both. If you enter with a bag, they will hold it at checkout and give you a tag to pick up when you leave. They have sweaters, jackets, denim jeans,pants, hats, accessories and so much more. Definitely stop in when you are in Soho

The premiere denim destination on the east coast. BiG is the place to be to find all the best Japanese denim and more, around. This lofty space in Soho requires door access via the doorbell on the side which brings you into the denim room. With a full wall of stocked shelves from various popular brands in various sizes and styles. Make no mistake though this is all premium denim and that means premium price points. You’ll find brands like Pure Blue Japan, ONI, Samurai, Kapital, Sugarcane, Full Count, PRPS, and much more. But don’t be fooled by this room as the back gallery offers an even larger space with a variety of apparel and accessories to complement your denim purchases. There’s a chill seating area at the back by the sound system with some sale items too. I would definitely not call this place “tiny”. In true boutique fashion, BiG also has a coffee bar in the first showroom but sadly wasn’t in use for some time. As a fan of Counter Culture coffee I was hoping to grab a cup while I shopped. While it’s true you can find much of what’s on display here for less (a jacket I purchased on this trip was actually found elsewhere online for $60 less; standard white tees for almost $40 a piece?!) it is still a fashionable mens mecca worth visiting. The service was great despite it being busy on a Sunday, I had a good talk about denim weight and styles without feeling rushed. The amount of variety not only in brands but styles merits time browsing the racks and shelves. I would easily return whenever I’m back in the city.

Some really nice quality items in here. You just need that unique piece that’s different A little overpriced on some items that can be found elsewhere The staff are super friendly

I was at the store just after new year, I took the time to talk with one of the staff. A gentleman with very long hair who was courteous well mannered and took time to talk about the fine quality garments they had. Especially the denim that was woven to last. Just like Naked & Famous two different stores but with high quality goods. I say this because I took time to check out and try and felt these products 👊 Thanks from Australia 😀

Went today to grab some Full Counts and I couldn’t have had a better experience. One of the girls, Victoria, was great. You could tell she genuinely cared about me walking out with jeans I was happy with. I tried on 7 pairs of jeans before finding the right ones and she was great at guiding me through it. I felt compelled to write a review because good customer service in retail shops feels few and far between lately! The other girl in the store was sweet too, didn’t get her name, but also really nice. Blue in Green has always been a solid place, happy to go back.

Very helpful staff. Looking forward to wearing my new Japanese denim! They have an extensive range of jeans and many other shorts, jackets and accessories.

I purchase my first pair of Japanese Denim. The sales people were super nice especially the guy, ugh - cannot remember his name, with the fancy belt. He was super helpful and basically was looking through piles of denim to find my size. He made suggestions and talked about the various brands. When someone is so nice, it's hard not to buy from him. I will definitely come back and buy another pair of jeans. btw - I bought a pair of the Samurai jeans. They are beautiful. Unfortunately, his belt was not for sale, LOL. Thanks again to Blue in Green.

Love this place. The assistants are fun and knowledgeable. Eager to denim nerd out with me. Great selection of denim; a solid selection of Oni, for instance. The beautiful Uber-slubby Oni Kihannen's that I bought there are my new treasure. Even if you don't need more denim, Blue in Green is definitely worth a look around.

Can I live here? No really, can I? I never thought that over 5000 miles from home I could find a store that was so clean, organized, homely and made me want everything in it despite it being my first visit to a Japanese denim boutique and my first taste of Japanese denim. I blame my boyfriend, entirely, for having lured me into such a wonderful place where I spent a fraction of what I will come to know as the JDM obsession for Japanese denim. How did stores like this allude me for so long? Why do I have so many freaking pairs of sevens'?! Indeed, this is the promise land for those niche collection of people who understand raw denim, obsess over the quality and quantity AND weight of Zimbabwe cotton handmade in Japan and fade in the way you wear it after 6 months of no washing and pure raw wear. This is where you cease to become a brand that has been identifying generations of men and women by their back pockets and evolve into something greater, something better, your *own* brand. Yes those are your wallet imprints in the back pocket and your knee creases in the middle. It's not an assembly line, factory manufactured "well worn" design; it's your own creation. Aside from all this wonderful new passion I've suddenly found in paying three pairs of Sevens prices for one pair of raw denim, the store owners are extremely helpful, knowledgeable and awesome at chain stitching on the fly! I've never seen more patient staff at any other store, who were willing to listen to me and help me understand everything I didn't know about Japanese denim, which ... was pretty much everything and assured me of my purchase. I've never had a better experience buying anything before, not even my car. Plus the bf walked away with an awesome pair of Somei (sp?) jeans ... I can't wait to see what they look like in a few months. This is a must visit, even if you aren't into jeans, you will be after this!

Viva Blue in Green as these specialist shops seem to be disappearing around our city as rents continue to skyrocket and we buy everything online. For whatever reason we have not been in here in close to two years so the change in the way the store looks pre and post remodeling is striking. The tiger now sits near the front door to greet you as you walk in. So come in for a great selection of Japanese and house-branded denim that you can look forward to breaking in and making your own. The selection is unfortunately mostly for men - so for the ladies, the only reason why you may walk in here is to buy your significant other a gift but since denim is such a personal fit item you may be SOL if the two columns of women's denim does not strike your fancy. Oh - as a result of the remodeling there is a micro coffee shop in the store as well.

This is where you go to get quality jeans - none of that APC nonsense. Quality products and great service - super knowledgable! They never push anything on you and care just as much as you do (if not more so) about fit and making sure you got the right pair of jeans - so crucial since apparently jeans are like bras, they never seem to fit right. They know about shrinkage of jeans and will give you top notch advice on what pair to get (e.g., "Yes, you want to make sure this is super tight because it will stretch a lot.") They also do free hemming! PS. Sometimes I go just to see Maki's outfits...

The "Ollivander Wands" of Japanese clothing - my absolute favorite clothing store. Massive collection of Japanese brands and Japanese denim. The new location is amazingly spacious (especially compared to the tiny store of the past), with a coffee brewing station, an upstairs area for art collections, and two big fitting rooms. Awesome neon tiger at the front. Staff is incredibly knowledgeable and helpful (special shoutout to Maki!). They go the extra mile to bring you different fits and sizes. Bought a pair of Studio D'Artisans, brought them back a few months later for a free hem and got a dope tote bag to boot! PS: if you don't get why the prices are high, do a little bit of research into the amazing attention to detail and quality the companies BiG stocks puts into their products.

I went to Blue in Green to replace a very particular pair of Japanese blue jeans that I had loved and, tragically, lost. The sales staff were personable and patient and, most importantly, knowledgeable. I was hesitant to buy the size they recommended--which fit more than a little uncomfortably tight--and they waited patiently as I hemmed and hawed over it. They were right! The tight jeans broke in as I wore them and are now the perfect size for me. Had I gone with my own instinct and sized up, I'd be regretting it now. Oh, and at checkout they applied a 25% discount from an Internet sale they were having that I didn't even know about. These guys rock. I will definitely be going back if I find myself back in NYC (and with room in my closet for one more pair of jeans).

Blue in Green is a men's store, located in SoHo, off of Greene St. I was so excited to finally check this store out to get my hands on (and molest) their selection of Kapital clothing. I love the mannequins with the animal heads, sporting outfits, in the store window and another one as an in-store display. When you walk in, to your left, is a huge wall shelving of Japanese denim - it was pretty crazy! You see a lot of folks coming in, getting measured for hemming, and/or trying out their finished hemmed pants. To your right, you have your clothing (Left Field, Fullcount, Studio D'Artisan, The Real McCoy's, etc.); there was even a sales rack of random brands; in the middle, the long tables had some other accessories and shoes (New Balance, etc.). I honed in on the small rack of Kapital wear that they have and I right away found the hoodie I wanted. This store only displays one size of each style, so if you are looking for another size to try on, just ask! The employees in there are so sweet and they are willing to look in their inventory book and look up their availability for any item that you are seeking. There are 2 small dressing rooms in the back (behind the cashier), so you might have to wait a bit (I did wait for about 20 minutes as the doodes were doing a denim fitting). The store doesn't participate in 'Tax-Free' weekends and events, but they will work it out with you if you pay for your purchases in cash :P (There's a Bank of America around the corner about 2 blocks away). The store also has an online shop, so if you don't live in the city, you can order items at your convenience. Just note that the sizing is different, so you do have to use measurements in cms to get accuracy and a properly fitting of the wear. The items here are high quality, so keep that in mind when you're slapping down your moolah on the counter! :D +Kapital hoodies (made in Japan, produced in very limited quantities) +crazy Japanese denim selection +tax free if you pay in cash (BoA around the corner, 2 blocks away)

phenomenal service again. Im all the way in west coast and they are all the way in east coast and they always get my orders (and requests) right. Gordon does it again. killer duvetica jacket coming soon. pic in my profile. cant wait.

Blue in Green has an exclusive and amazing selection of raw denim from around the world. They have an amazing selection of Japanese denim including Momotaro, ONI, Samurai and much more. When you walk in, there is a small coffee brewing station and a wall full of raw denim. Go further in, there is another show room with more jeans, jackets and other accessories and two large fitting rooms. The staff is amazing as they are very knowledgable about the different kinds of fit. They can also recommend you jeans based on your preferences. After trying on the jeans, they can help you hem your jeans for free and the turn around time is around 1-2 days. Do a bit of research into what you want first as they have a huge selection and they can help you narrow your choices down if you know a bit yourself.

The absolute best shop for denim and clothing from Japan! The entire team that works at BiG is always happy and helpful. This place has become by go to for anything I need. Great people and a great shop!

Finally got to visit this spot and see what it's all about. Since I'm from SF, I usually get my denim fix from Self-Edge. I just bought a pair of Roy jeans so I couldn't come to terms with myself if I were to buy a Samurai shirt for $250. I like the neighborhood, service, selection, and decor of the store. Too bad I don't live in NY.

3 stars for the guy that helped me. Zero stars for not having an option to purchase something in the store, from the website, after trying on and have an in store pick up option. live in jersey. My wallets at home. Why would you say it's tricky. You hand me 5 bucks from for the unseeded shipping your register. I spend 155 bucks and leave with pants..

Definitely a new believer and converter from Self Edge. I came to the store as a novice to chinos and jeans but left with a stomach full of knowledge. It doesn't hurt that I got the chinos I was looking for and was talked down from buy an expensive pair of pants because the fit wasn't right. Blue in Green also hemmed my pants within 2 days of purchase when it was suppose to take a week. Great shop for great quality products with a kind and welcoming staff. I can't ask for more.

I've been into Raw Denim for about 5 years. Blue in Green is heaven for denim enthusiasts. I'm really into jazz, Miles Davis is one of my favorite players ever. So just the name in general, makes me really into the store. And as soon as you walk in they play music on a vintage stereo setup. First time I walked in they played Miles Davis, I got all bubbly inside. The denim they carry are all high quality. Brands from Somet to Left Field to Pure Blue Japan and more. These denim brands are nothing like Naked and Famous, APC, and definitely not like Nudies. The people that work there are amazing and knowledgeable. They work with you to help you find your perfect pair of denim. They tell you the process of how to care for it and more. They also offer free chain stitch hemming(The best) for denim bought in the store. Anyways, if you're in need of high quality denim. Don't hesitate to stop here. My all time favorite shop in NYC, no doubt.

I'm a denim addict and this place is my plug. This place is a goldmine of top quality Japanese and American made denim. They have it all and more. Staff goes the extra mile to make sure you get the right fit and find what you're looking for. I stop by whenever I'm in town and when I'm not, I order online. Don't have anything like this at home here in LA. Big fan of B.I.G ...dad joke :)

Wow. First time here and it was quite an experience. I asked for help with choosing some jeans and got grilled with questions: What type am I looking for? How heavy? A bunch of other questions I had no clue what I was being asked. At first I was overwhelmed like "yoooo relax I have no idea about jeans." But I knew I wanted to get some new jeans and I once before shopped at Self Edge and got a pair of jeans there but I didn't like that they took down my number and never called me back about a pair of jeans I wanted when it came in stock. So I googled and found Blue in Green. Don't let the website fool you, this place is LEGIT. Jeans from the floor to the wall and the guy/girls working there seem to know what's up. The guy helping me was wearing a pair of japanese jeans from the store itself. I ended up buying two pair and got them hemmed and picked up the next day. I probably tried on 5 or 6 different pairs and they were helpful all along the way giving me different sizes and weight and color and types of denim. If you're looking for some really awesome demin and want something that is unique and different than what's in all the commercial big box stores, then Blue in Green is definitely a place to stop by. Be warned though, this is not for the cheap or frugal shoppers. The demin here is expensive ...check their website ahead of time so you aren't sticker shocked. But if you understand that you only need one or two pairs of denim to last you a year or two, then it really isn't that bad of a purchase. Totally worth it in my opinion. If and when I want more jeans, I don't think there's anywhere else I'll go as a first stop going forward. This place definitely hit the spot with the jeans. From color, to size, to weight, to even the quick hem turnaround. Oh yea and the customer service was spot on. The guy checked my waist and everything each time I tried them on and walked me through whether they would shrink or stretch as I wash and wore them. Disclaimer: I'm wearing a pair of jeans I purchased at Blue in Green as I write this

Very cool place to see some Japanese clothing makers and some of the interesting things they're doing.

I've been into denim for a while, but only recently have I found myself on the east coast and within striking distance of Blue in Green. I needed a new pair of jeans, so what better place to shop than this? The shop was smaller than expected, but filled to the brim with awesome goods. I was really shocked by the selection in the small space. Also, I got to meet the founder of Pure Blue Japan who happened to be visiting, because why not. But anyways... On to my experience: I arrived in the early evening on a Friday. I was looking for some god-level denim, ideally from an Osaka Five brand. I worked with Ryan, or rather, he worked with me. I was overly excited and wanted to touch or try on everything. Ryan was patient and helpful throughout and pointed me in the direction of a pair of jeans I had no idea existed that (1) could handle my huge quads, and (2) were an OG Japanese brand, and (3) have the benefit of being a light enough weight that summer won't be an issue. I'm back home now and just put on my new Warehouse 1002 WW2 repro jeans and I'm super happy with the purchase. Can't wait to go back in a year after I've thoroughly destroyed these!

I've been wearing strictly raw denim for years now, but they've been the usual brands - Naked & Famous, APC, Rag & Bone, etc. So when my last pair of raws blew out, I had to get a new pair asap. I've been researching Japanese denim for some time but they're hard to find in person, and like some things, raws aren't just something I feel comfortable with just ordering online. Yesterday (10/13/15) I dedicated my entire day with one objective in mind, to go Blue in Green in Soho. I've heard of the place for years but never actually had a chance to go there. As I walked in with my fiance, I was greeted by the two beautiful women (sorry I forgot your names!)that were working there. It was the the first time I went jeans shopping without much knowledge as it would be my first experience with Japanese raw denim. The ladies were extremely helpful in helping me find the right pair. They were patient and attentive as I tried about 10 different pairs. I was amazed how different the Pure Blue Japan and Oni felt as they're known as "slubby" and made differently. Anyways the two employees made my first Japanese denim purchase very pleasant, and despite being soft spoken, they were very knowledgeable and eager to share information. I ended up picking up a pair of ONI Secret Denim which had blank design on the back pocket which is exclusive to BiG. I have found the only store I will go for my denim needs. Thanks guys!

For the folks that don't want to read a long treatise: Blue in Green is a great place for folks that truly love denim and jeans. I got my first pair of Eternals, and I'm hooked. The owner and staff are great, very attentive - even down to hemming your jeans with matching thread, using an antique chainstitcher, right after purchase! Suggestion: ask for "one-wash" if you don't have easy access to a washing machine. You'll need to launder the "raw" stuff a lot before it is wearable. Some negs: cramped quarters. VERY HOT, dress in layers when you come to try jeans on (which is a bit of workout given how stiff some of the unwashed stuff is). Truthfully, paying around $250 for a pair of jeans is kind of silly. That is, unless you love what jeans used to be. Jeans used to be manly. They used to be tough. They used to be utilitarian workware that became beautified by years of wear, not by assembly line sandblasting or chemical washes. Jeans used to be American. Today? Levis are made in China sweatshops, and they're paper thin. The only American maker that's part-way decent is Lucky, and they're made even worse than the Chinese stuff. My last pair of each are about to die after less than a year. Strangely, all that was great about American Jeans has ended up in Japan. They use the old looms and make denim and jeans the old-fashioned way. They strive to reproduce the classic jeans of the 40's, 50's and 60's, before jeans were fashion, and when they sold for between $2 and $5 a pair. We're talking thick (up to 21 oz fabric - super thick) dyed with the finest indigo, and with a great slubby feel. It is strange to me that what was once a symbol of America has been bought (seriously - the Japanese brands bought the old looms from companies like Levis) and resold as a luxury good. Such is the reality of America in the '00s. All economic nostalgia aside, I suggest that you stop by and try a pair on. You may develop an expensive indigo habit.

Arguably, the best denim store in America. You could say Blue in Green ignited the Japanese denim craze here. And Gordon, one of the store owners, is also arguably the most knowledgeable guru of Japanese denim. He's quiet, humble, but very helpful. There are many cool fashion stuff in the store, but imho their strength is in the denim. I also recommend to check out other stuff there, like vintage sneaker replicas, heavy-duty leather wallets and belts, if you're into them.

Great selection of raw denim more men's than women's all the big Japanese brands and some interesting rands from the USA who are less well know, the do an excellent job on the hems too, my go to spot for as my wife calls the cardboard jeans. They also sell a certain amount of other items but it's mostly jeans, nice people who work there and nice products.

If you're looking for cheap jeans go to the Gap (seriously their new denim is pretty good). If you're looking for jeans that are already washed and have fancy back pockets then go to Nordstroms. But if you're looking for a pair of salvage denim that hurt to break in and have fades as sick as Poly800rock jawnz then Blue In Green is it. Not only do they have a wide selection of high-end selvege denim, they also have an incredibly knowledgeable staff able to answer anything from fit, weight, to denim shrinkage. So if you're a denim-head in search of high-quality denim and got some cash to burn then Blue In Green is it.

When I tell people that I've only washed my jeans only a few times in the past few years they give me the usual look of confusion then disgust, but only true denim-heads can appreciate the hard work and self gratifying quality of unique personal fades. I then go into my spiel about high quality cotton, weight, indigo dye, selvege stitching, chain stitching, and the history of the almighty denim looms and how all the glory of high end denim jeans is so awesome because that's just what denim-heads do. I first came here about three years ago when the shop was half the size with those tiny little fitting rooms and bought a pair of PBJ xx-012. Those PBJ's have seen Costa Rica, DR, multiple states across the US, countless NYC parties & sunrises, and even the legendary Ibiza to acquire its current fades. Went back to the shop yesterday for a denim jacket and a pair of Momotaros and was pleased to see how they expanded. The fitting area in the back now is so much more comfortable and spacious. The selection of apparel has also increased as well and their exceptional products and quality service is still present. I feel all the staff have always been very pleasant and helpful. Naoki helped me this time and I went with the Momo 0306V's and am loving those pink inseam and selvege lines. Some random dude came in, looked around, and asked if they had anything under $100 bux and Naoki politely told him no. I was laughing inside and wanted him to actually say, "No, but if you wanna continue dressing like a shitty douche, just go back to buying your jeans at Walmart." As for the jacket, the PBJ denim jacket I tried on looked great but a little too tight around the arms so I didn't want to pull the $500+ trigger on it without trying on a size up. The only size up was away on a photo shoot so Naoki said they'd give me a call when it came back and I know he'll be good for it. Both times I made a purchase, they were able to complete the hem alterations on the same day and both times took less than 1 hour. All I have to say is that I'm so glad such a denim mecca is right in my backyard and I hope they never go away so I can make my tri-annual denim hajj. Just reserve alot of time if you decide to go without doing any research because you'll be trying on alot of different brands and styles from their huge selection. I always research what style I want and go just so I can try it on and make sure the fit is ok. As for advice on fitting, remember that putting them on and off shouldn't be an effin battle, they only really stretch out about a half inch at max, and the ever so important 'sit test' if you have sympathy for your testicles. Good luck and just say no to mass produced, hand sanded/faded, stretchy spandex, bullshit denim. You're better than that ;)

Having read a lot about Japanese denim and in particular Blue In Green, I just HAD to drop by when I made my first trip to NYC, just to see what all the fuss was about. I echo the unanimous praise poured upon this store. The store itself is quite small and very boutique-like with a buzzer at the door, but it is in no way pretentious or intimidating and this extends to the staff that work there. They are absolutely wonderful and incredibly helpful, particularly if you are new to the world of high quality Japanese denim as I was. In total, I spent around forty minutes in the store getting measured, trying on the many highly regarded jeans on offer, asking an inordinate amount of questions and in no way did I ever felt rushed or pressured into buying. They possess a real passion and genuine enthusiasm for the product. With my mind set on a pair of Samurais, they were taken to be hemmed on their antique shuttle looms (a proper shuttle loom from the days when denim were still made for durability and ruggedness) whilst I walked amongst the chaos of Canal Street nearby. Twenty minutes later and a polite call from the staff to notify me that my jeans were ready and I had my first ever pair of Japanese jeans. I couldn't be happier. I would never consider jean-shopping as 'fun', but the experience at Blue In Green was actually very enjoyable The jeans themselves are obviously expensive, but there is a reason why quality denim of this ilk have been gaining fans all over the world. If you are already a fan of Japanese denim, Blue In Green is a no-brainer... as far as I'm aware there is no other store quite like it in NYC. If you simply want to move beyond the typical mass produced, pre-washed jeans with fake fade areas and creases from the typical department store, then there are no better people than the guys at Blue In Green to put you in a pair that will become a canvas of *you*.

Blue In Green, or BiG, is probably the only store in New York where you can buy fantastic Japanese denim. I don't mean the fabric is from Japan and constructed in Vietnam. I mean the actual the Japanese brand that makes all their products in Japan. Now stop believing that these companies bought their looms from Levi's. Levi's wished they had looms to begin with. Most of these Japanese denims are made on Toyoda looms, some which are vintage. If you're sick of your subpar quality designer denim, and you want something that will last the test of time, ditch all that diesel crap and get a pair of Samurai's. They even sell the made in Japan Evisu's that you can't get anywhere outside of Osaka. (For all you hip hop heads, take notice. this ain't the crappy heritage evisu you see everywhere) The staff is very knowledgeable and helpful. There's also a free hemming service on jeans bought at the store. On a vintage hemming Union Special. Highly, highly recommended.

Honestly, you cannot find a better selection of fine denim anywhere else in the states. Self Edge is a close second, but there's something more to Blue in Green. It seems much more genuine, more low-key, in a way... Simply put: more Japanese. This is not the place for a casual drop-in. The staff is neither friendly or overly helpful. I'm not sure if this is cultural, or a language barrier. It doesn't matter because of the inventory. If you know what you're doing, come here to get your hands on brands like Samurai and PBJ -- considering Blue in Green is the *only* stockist in the US. Ika helped me find the correct size of a pantaloon I had been eyeing for quite some time, and her advice on how long to leave the inseam when they hemmed my new baby (free chain-stitching with purchase) was spot on. Bring your plastic; it helps if you're feeling spendy.

For all you denim fanatics, this is the promised land. Owners Gordon and Yuji are really great. Knowledgeable, personable, and above all passionate about their goods. Though their operation has grown through the years, these two won't hesitate to dig through mountains of stock for your size, let you pick their brains for everything from dyes to weights to cuts to fades; they'll even hem your purchase themselves with one of the few heavy duty chainstitch machines on our island. The rest of the staff is great too, for the most part sharing their bosses' passion for pantaloons. Not sure if Noriko is still working there, but how often do you meet a girl who realizes that Sevens and TRs aren't the be all and end all? Great use of modest boutique space, impeccably organized, with a cool, relaxing vibe. Soundtrack follows suit, with Miles Davis giving way to My Bloody Valentine. Fitting room space is limited, but with all the excellent and constantly updating stock, it's a worthwhile tradeoff. The owners have cultivated strong relationships with many elite brands, and have put out custom runs with the likes of Warehouse and Eternal. Back when I was still working for Evisu they also played host to occasional industry events, launching our No. 1s stateside and throwing a well stocked soiree to welcome Samurai Jeans founder Nogami Toru. They've got a wide selection of workwear and a seriously amazing brand stocklist. Ordering online is has proven pretty painless, but with new goodies flowing in and thoughtful conversations to be had, there's no reason to avoid a visit.

This shop carries an excellent selection of Japanese raw denim, including brands like samurai and momotaro. They also did a good job helping my boyfriend find a perfect pair. He spent probably 30-45 mins trying on several different pairs, and the shop owners/employees were continually helpful. The jeans were hemmed and ready for pickup next day. Not sure if I would recommend this shop for first-time raw denim buyers, as you probably need to have some idea of your preferences and I don't know that the employees here would help you with that.

Japanese denim . Japanese denim . Cool Japanese owner . Strictly Japanese. I like this because I love Japan and I love denim . Good selection 5 star

This place has been on my bucket list for years. This year I decided that it was time stopped drooling over the website and I actually went in to the actual store. I am so happy I made the trip. My husband is jean obsessed and I new he would be able to find the perfect pair at this shop. The salespeople were extremely attentive and did all they could to assist him in his Samurai jean purchasing experience. When we went in he knew he wanted a pair of Samurai jeans but he just didn't know what size or style to go with. The saleswomen who helped us took her time to measure him and to help us find the style that was best for him. The jeans needed to be hemmed and they actually did it right there on the spot. I was surprised at all the other items that this store had to offer. They had several jackets, sneakers and lots of accessories. It was fun and exciting to look around while my husbands jeans we're being hemmed. Unfortunately the budget only allowed for one pair of jeans and no other items during this visit but hopefully next time we'll leave with a few bags. I can't wait for our next trip. This shop is a must for all jean lovers.

I love BiG. It's a TRUE denim lover's dream store with some of the best brands. Everytime I come here, I'm amazed at their selection of not only denim, but tops and leather products as well. Now that raw selvege is on the rise in the fashion world (sorry purists), more people should check BiG out. The staff is extremely knowledgeable in the art and don't judge you for your inexperience with their product. I've been looking to pick up a pair of Sammies and I'll definitely be buying them from here. Working on my APC PS & Uniqlo raws atm. Set expectations high for good quality at a price which reflects the craftmanship that went into each stitch.

My favorite denim shop in New York hands down! My favorite brands. Cool employees that are helpful and knowledgable. Speaking to Gordon is always awesome, he literally knows everything. All of my Japanese brand denim was bought from this location. They replenish sizes pretty often and are really good about it when they say they're ordering it. Their presentation and visuals for everything in the store makes me want to redesign my home. Just awesome!

Blue in Green is a great store. I went in today to look at the jeans, and while I didn't find any, I was impressed by their selection. They carry many brands that you wont find in, say, Barney's Co-op; they're much more knowledgeable too. The service was very friendly. I felt like a valued customer--this is something I really demand when I shop. They really helped me out, but they also gave me my space and time, which I really need when shopping for denim. Like I said, I didn't find any jeans, but I bought a cool button-down shirt, which was on sale for $32.00.

will all the true denim heads please stand up. Ditch those awful seven and true religion jeans that every other person in the city is wearing and go for real denim here. the attention to detail and quality of japanese denim cannot be matched anywhere and if you've ever seen and tried on a pair of studio d' artisans , pure blue's , samurai's , john bull's , 45rpm, sugar canes then you'll know what I'm talking about. I love finally having a denim shop in the city where they know their stuff. go check them out! Update: Levi's has decided to file suit against the smaller companies and due to copyright infringement of the vertical tab and arcs, jeans at blue in green will be shipped without the arcs and tabs until further notice. Shame on you Levi.

This is a must visit for me whenever I go to New York. They are one, if not the only place in North America carrying Samurai denim, all with lots of other rare Japanese brands. Staff is knowledgeable and nice - they can hem your jeans and account for shrinkage and your preferences for stacking or cuffing. Find them on Greene Street and ring the doorbell to enter. They don't want riff-raff wearing True Religion jeans to enter :)

Categorized as a men's shop, but women can definitely find denim here as well. By far one of my favorite denim spots in NYC. I got a pair of Pure Blues based off staff recommendation, and they had it altered and ready to go within a couple days. Don't be discouraged by the tiny fitting rooms. So worth it.

Doesn't get any better than this when denim shopping downtown. Gordon is the man! Super-knowledgeable and friendly. I buy all of my Japanese (PBJ/Samurai) denim from them. That's pretty much all I have to say about this shop. 5-star place, for sure. I recommend if you're a denim-head. They also have PBJ, Skulls, and Geisha's (Samurai) for women.

Great quality jeans. Great customer service. Jeans are made to be worn until they fit you perfectly. From my experience, I get 1-2 sizes bigger. Then, wear and don't wash for as long as possible. Take time to try on a few pairs before making your decision.

If you need denim, put your trust in this place. They will not steer you wrong. They know denim and will steer you off fashion-y or trendy brands. I've found them to be much more well informed and to have better product than even a spot like Self Edge (which I also like). Seriously, check these guys out.

This is heaven for any TRUE denim fanatic. Nudies, Seven Jeans, and True Religion, Uniqlo Raw Denim wearers please leave. Being a skinny Asian girl who is obsessed with denim..I can say I lead a very hard life. Finding the perfect pair of jeans to satisfy my figure is hard since men sizes are very big and they were usually not tapered for slim women. I only trust Gordon when it comes to finding the absolute perfect pair. Pure Blue Japan 011's and 13's have been my current pair of raw denims for the past 3 years. I always try to stop by even when I don't need a new pair of jeans. Being here just makes me happy to know that denim has not died out. If you're a Self-Edge fanboy you might not appreciate BiG as much since they don't carry other brands of raw denims but they have a lot unique pairs that you might want to look into. Forever a fan.

Great quality denim, and cool place to shop. Love the black and white photographs on the walls.

i live in Austin, TX and i've been a denimhead since the early 2000's starting with APC and Nudie, and eventually worked my way into the niche Japanese brands. i've known about this place since it opened a few years ago and have had many a trip to NY since then, but for some reason or not i wasn't able to fit in a trip to Blue In Green. this time around i had that time and my mission was to pickup a pair of Skulls or Eternals. anyway, about the experience ... it's in this unassuming little space where you have to ring a doorbell to get in. it's not too hard to find since there's a conveniently large sign hanging high out front. walking in and perusing my mind was literally going, "i can has PBJ's?! and Samurais?! and Momotaros?! is this real life?" anyway, i was painfully lugging my luggage around the city bc we had time to kill before we could get to our friend's place and my salesperson Toshi was nice enough to let us store it out of the way so i could shop. i knew what i wanted to try on and let him know, and he went ahead and pulled out a binder they use to carefully catalogue all the jeans and their sizes in the store. one heads up is that the dressing rooms are really small, like maybe, MAYBE 3x3 feet, so getting in and out of a pair of tight dry denim that feels like cardboard can be a little rough - but hey it's NY, all real estate is tiny. anyway, Toshi was super patient as i kept on switching from one pair to another, sizing up, sizing down etc, but i finally made my decision on a pair of Skull 5010's. we got there around 6:45, and i finally made my decision around 7:30 ish, and they close at 8. i wanted to go ahead and let them hem my jeans bc it's complimentary and bc they have the union special machine. Toshi patiently offered his advice on how short i should hem them considering the shoes/boots i planned to wear with them. i was fully expecting to have to come back the next day since they were about to close, but they had the hem done in literally 15 min. i can't say enough about the selection and service offered by this awesome shop, and now i can finally say i made the pilgrimage to Blue in Green. i literally walked out of the place like a kid in a candy store.

Big Japanese denim fan here. This place has a great selection of small brands. Personally I prefer the service, atmosphere and selection here over Self Edge. Service: - Japanese dude who helped me here was pretty good and didn't get frustrated after I tried on a dozen pairs (I bought a pair) - Measurements for the hemming were spot on, accounted for shrinkage after first wash, etc - they know what they are doing - Hem was finished in less than 24 hrs - All repairs are free for life on the jeans you buy there (very nice feature) Overall: -Positive experience. I will be back when I get the itch for a new pair. Until then I'll enjoy the Eternal's that I picked up - They have some nice accessories and some outerwear/sweats/henley's as well

This is the spot for mens high end denim. I picked up a pair of Samurais on my first visit. The staff was knowledgeable and very friendly. They went out of their way to find a pair that fit right and even offered assistance on what looked best. Go here for hard to find, rare and unique mens denim.

If you're a denim geek or just a man of good, simple, yet functional and long lasting clothing Blue in Green is your spot! I got a pair of Momotaros from there and they were able to hem and chain-stich on site within a half hour. Self-Edge may have more selection but I think there is quality not quantity at Blue in Green. The Japanese staff are incredibly friendly, helpful, and they have impeccable taste in my opinion. This place doesn't get the hype it deserves. I'm not buying denim or other japanese clothing anywhere else. Blue in Green is in my top 5 favorite stores...in the world.

Incredible denim selection and very helpful and knowledgeable staff.

amazing selection if you love japanese denim great raw/selvedge selection brands that not too many stores in America carry excellent customer service! very friendly and answered all my questions politely as i nervously contemplated spending more than I ever had on jeans before. went on complete trust when he told me that the pair i picked up wouldn't shrink anymore (lets hope they're right as they were already a bit snug, but have loosened up a bit since, as most raw denim will). with next day hemming picked them up the day after and been very happy with them since