Blue in Green

Very cute store, they have things in various price ranges including items made in Japan that were pretty sweet. They have some cool accessories, jackets, and casual wear. The staff was also friendly.

The place to go to get some good quality Japanese denim! Great selection, store design was pretty and would definitely visit again.

I have never seen so many pieces that I wanted to purchase in one spot than I have here. So much Japanese denim and cozy pieces. Every item has attention to detail and material. This is definitely a high end store. They have the store separated into front and back with different music playing in both. If you enter with a bag, they will hold it at checkout and give you a tag to pick up when you leave. They have sweaters, jackets, denim jeans,pants, hats, accessories and so much more. Definitely stop in when you are in Soho

I was at the store just after new year, I took the time to talk with one of the staff. A gentleman with very long hair who was courteous well mannered and took time to talk about the fine quality garments they had. Especially the denim that was woven to last. Just like Naked & Famous two different stores but with high quality goods. I say this because I took time to check out and try and felt these products 👊 Thanks from Australia 😀

The premiere denim destination on the east coast. BiG is the place to be to find all the best Japanese denim and more, around. This lofty space in Soho requires door access via the doorbell on the side which brings you into the denim room. With a full wall of stocked shelves from various popular brands in various sizes and styles. Make no mistake though this is all premium denim and that means premium price points. You’ll find brands like Pure Blue Japan, ONI, Samurai, Kapital, Sugarcane, Full Count, PRPS, and much more. But don’t be fooled by this room as the back gallery offers an even larger space with a variety of apparel and accessories to complement your denim purchases. There’s a chill seating area at the back by the sound system with some sale items too. I would definitely not call this place “tiny”. In true boutique fashion, BiG also has a coffee bar in the first showroom but sadly wasn’t in use for some time. As a fan of Counter Culture coffee I was hoping to grab a cup while I shopped. While it’s true you can find much of what’s on display here for less (a jacket I purchased on this trip was actually found elsewhere online for $60 less; standard white tees for almost $40 a piece?!) it is still a fashionable mens mecca worth visiting. The service was great despite it being busy on a Sunday, I had a good talk about denim weight and styles without feeling rushed. The amount of variety not only in brands but styles merits time browsing the racks and shelves. I would easily return whenever I’m back in the city.

Some really nice quality items in here. You just need that unique piece that’s different A little overpriced on some items that can be found elsewhere The staff are super friendly

Very helpful staff. Looking forward to wearing my new Japanese denim! They have an extensive range of jeans and many other shorts, jackets and accessories.

It’s been a few years since I’ve bought a pair of jeans, was unsure on where to start. Alex was beyond helpful, pulled out a bunch of pairs for me. A few other guys through their input in as well. Overall an awesome shopping experience. Thank you.