Riccardo S.
Yelp
Ok - I am admittedly a huge fan of BMW across the board. I loved them when they were in F1, and their DTM series is a lot of fun to watch. I also love their motorcycles as well as their cars, and am currently on my 5th "Bimmer". Some people cherish a trip to Legoland, but I would not consider a trip to München complete without stopping in at BMW Welt, especially as a pickup customer.
Yup - I did a European Delivery again. I first tried this out in 2009, when I was utterly burned out and wanted to spend a couple of weeks blasting around on the Autobahn with my new 5-series. That turned out to be so amazing, that I decided to do it all over again for my new 6-series convertible, and knew that I had to have at least a month on the roads this time. The European Delivery program is a brilliant marketing ploy of BMW's - you get to spend a day touring the factory, visiting the museum, get a bite to eat in the exclusive customer-only lounge, and then get a red-carpet vehicle delivery experience right in the center of the BMW Welt where your car is rotating on a turntable like you're at an auto show while random tourists take pictures of you because you and your car are the star attraction. Oh - and you also get a fantastic discount on the car if you do European Delivery.
Before getting to the customer area, I decided to wander around and see what was new. BMW have done a fantastic job of separating the brands under one roof so that each has its spotlight but doesn't encroach on the others. Rolls Royce stands brilliantly aloof and subtly lit while Mini has lots of cool little swag around each of the cars on display. BMW Motorrad overlooks everything across 2 eyries connected by a walkway over the main car display area. Pride of place though belongs to BMW vehicles down below. The electric i3 & i8 have their own area, the 7 series is prominently placed right by the front doors, and all the other models can easily be found with a little bit of walking, and there is much more detail than any dealership can spare the room for around the BMW Individual paints, leather options, and how unique you can make your vehicle. Oh - and be careful walking around, as BMW give rides in their mint-condition 1950s Isetta around the main hallway of the BMW Welt. The Isetta is unique - tiny, noisy, and just incredibly cute.
Getting upstairs at my appointed time, I was quickly ushered through to my delivery coordinator. She sorted out my paperwork, got my insurance and drop-off information signed, and made sure that I understood how highway signs and laws worked in each of the countries I intended to traverse. I was then handed over to Alexandra, who would be introducing me to my new car. If you can, take the staircase down from the customer lounge to your vehicle, as at the landing you will see your new baby sitting right in front of you like it's the Auto Show at the Javits. Alexandra was great, running through all of my questions and showing me what was different on the 6 from the 5, and was quick to ask for help on the few occasions I stumped her with a question. After everything was done, she let me pull a "victory lap" around the mezzanine of the BMW Welt, where I rejoiced in letting the exhaust startle everyone in earshot.
2 important things to note if you're picking up. 1) BMW used to have a professional photographer to take your picture next to your new car. No longer, so be sure you have a camera or good camera phone if you want a little memory of this. 2) If you have another BMW, you can export your music and seat preferences onto a USB stick and your new car will have all your old comfortable settings in seconds.
Of course, no visit here is complete without the exit through the gift shop. Any sort of paraphernalia that you could possibly want branded with the BMW or Mini logo (Rollers seem to be a bit more discreet) is for sale. You can even get the photo that you took picking up your new car laser-etched into a picture frame for posterity.
In short, BMW Welt is a great way to spend the day as a "petrol head" together with a visit to the BMW Museum. If you're picking up a new car though, there is no better experience than coming to the BMW Welt as a customer. Freude am Fahren - found here.