Norman W.
Yelp
They call it an experience. That is an understatement.
The self guided tour takes about an hour and a bit, depending on how long you stay in the last 'instalment' but I'll go into that later.
Entrance is limited to the 18+'s and the entrance fee may seem a little OTT but, in my estimation, worth it. Again that will be explained later.
The tour takes you through the History of the House of Bols and how, we Brits, pinched the genever idea and started to make the 'inferior' gin. That's how the Dutch explained it. Great visual displays in the form of video and sound and light displays. Fantastic selection of Delft houses given to KLM Business class passengers. Then comes the crowning glory of this tour, teaching you how your taste and smell senses can be deceived. Placing a taste strip in your mouth and watching the screen your brain is sent into overdrive. Shots on the screen of various fruits scramble the brain. Was that taste strawberry, cherry, melon etc etc.? Awesome. The final challenge in this room was to pinch the nose while placing a taste strip in the mouth. NO TASTE. Unpinch the nose and WOW, the flavour comes through.
A room with about 48 bottles to smell the various scents. Truly fascinating.
Finally, I mentioned the entrance fee. The ultimate experience is a visit to the bar where, on a visual display, you choose a cocktail. Print your choice out and take it to the bar where a barman, from the bartending school above, makes your cocktail. Followed by your choice of two shots of any of the full selection of genevers. There goes the entrance fee. You can even have another cocktail, or two, for a price of 6.50 Euros each.
We were extremely lucky that while on our visit a 'student' came down with his new cocktail and asked the bartenders and us to give our thoughts on his delightful 'concoction'. Full of citrus flavours, wonderful.
If you are in Amsterdam, well worth a visit. Especially if, like us, you enjoy a different alcoholic beverage.