Boutique e Museo Lorenzo Villoresi
Perfume store · San Niccolo ·

Boutique e Museo Lorenzo Villoresi

Perfume store · San Niccolo ·

Artisanal perfumes, bespoke fragrances, home scents, candles, stones

perfume museum
guided tour
niche perfumes
bespoke fragrances
art of perfumery
fragrant journey
olfactory immersion
bespoke fragrances
Boutique e Museo Lorenzo Villoresi by null
Boutique e Museo Lorenzo Villoresi by Photo by foto mais
Boutique e Museo Lorenzo Villoresi by null
Boutique e Museo Lorenzo Villoresi by null
Boutique e Museo Lorenzo Villoresi by null
Boutique e Museo Lorenzo Villoresi by null
Boutique e Museo Lorenzo Villoresi by null
Boutique e Museo Lorenzo Villoresi by null
Boutique e Museo Lorenzo Villoresi by null
Boutique e Museo Lorenzo Villoresi by null
Boutique e Museo Lorenzo Villoresi by null
Boutique e Museo Lorenzo Villoresi by null
Boutique e Museo Lorenzo Villoresi by null
Boutique e Museo Lorenzo Villoresi by null
Boutique e Museo Lorenzo Villoresi by null
Boutique e Museo Lorenzo Villoresi by null
Boutique e Museo Lorenzo Villoresi by null
Boutique e Museo Lorenzo Villoresi by null
Boutique e Museo Lorenzo Villoresi by null
Boutique e Museo Lorenzo Villoresi by null
Boutique e Museo Lorenzo Villoresi by null

Information

Via de' Bardi, 12, 50125 Firenze FI, Italy Get directions

Credit card accepted
Debit card accepted
Contactless accepted
Wheelchair accessible entrance

Information

Static Map

Via de' Bardi, 12, 50125 Firenze FI, Italy Get directions

+39 055 234 1187
lorenzovilloresi.it
@lorenzovilloresi

Features

•Credit card accepted
•Debit card accepted
•Contactless accepted
•Wheelchair accessible entrance

Last updated

Jan 8, 2026

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@cntraveler
42,481 Postcards · 5,683 Cities

I Base My Travels Around Perfume—Here Are 7 Cities to Visit for an Olfactory Immersion | Condé Nast Traveler

"Built to educate and enthrall, this museum lets you smell the plants and raw materials that underpin modern perfumery, culminating in the Osmorama room with over 1,000 notes and accords. In warmer months, I pair a visit with the nearby Giardino delle Rose, home to nearly 400 rose species used in iconic scents." - Mary Honkus

https://www.cntraveler.com/story/perfume-cities-to-visit-for-an-olfactory-immersion
Boutique e Museo Lorenzo Villoresi
@afar
25,132 Postcards · 3,700 Cities

"A Fragrant Journey Inspired by the spices and scents he experienced on a trip to the Middle East back in the early '80s, Florentine Lorenzo Villoresi began studying the art of making perfume, eventually turning his family’s 15th-century palazzo into his atelier and shop. Stop by the elegant space—richly outfitted with Carrara marble, Florentine leather, and Volterra alabaster—to sniff your way around the world, sampling perfumes that feature an array of unusual and precious (and often pricey) extracts and essential oils. In addition to a ready-to-wear collection of perfumes, home scents, candles, potpourri, and related accessories, Villoresi also creates one-of-a-kind bespoke fragrances for hotels, fashion houses, and individual clients. It can be an expensive souvenir, but the experience of helping to create your personal scent is one you’ll never forget."

Romantic Tuscany
Photo by foto mais
Boutique Museo Lorenzo Villoresi

Tomi V.

Google
Visited this perfume shop during my Florence tour of local perfume makers. It's probably the most interesting one. Not old but modern, updated one, with lot of stories behind the creation of each perfume as I was lucky to hear from the Lorenzo's wife itself in their boutique. I liked specially 2 perfumes and bought a sample box that will reminds me a beautiful time in Florence with all its scents. As once wise men said: "Perfume evokes emotions, feelings and memories." These are my memories of Florence.

Lisa Z.

Google
The guided tour is a unique experience and incredibly informative. Elisa is an excellent guide and highly knowledgeable on perfumery. The shopping experience at the boutique is peaceful and enjoyable, and the shop associate is very helpful with questions and recommendations.

Tommy F.

Google
Very nice tour with lot of interesting information and experiences. We have enjoyed the tour from A to Z, starting with great coffee and amazing snack, through the olfactory tour inside and outside (terrace). We'll gladly return in the future.

Alejandro M.

Google
The guy working there seemed tired or bored to have to deal with a customer (me). The shop was empty, and I bought a perfume, but I didn’t even get a sample or a small token. I also asked him to please gift-wrap it, and when the person received it and opened the bag, we realized he hasn’t done that either. I haven’t visited the museum, but the store for me was an underwhelming experience. 🤷🏻‍♂️

Patrick G.

Google
If you love perfume, you are not allowed to miss this place when visiting florence. Museo Lorenzo Villoresi is an incredible place to learn about the art of perfumery, about the individual ingredients, about the origins of essences and of course to smell the finished niche perfumes by Lorenzo Villoresi himself. The guided tour is a good one hour, 18€ or 10€ if you are under 25 years old. The lady doing the tour is really kind and made us feel welcome the second we stepped in the doors. Cari Saluti dalla famiglia Graf 🎼

The S.

Google
100/10 for customer service. We bought a gift set in May 25, travelled for 1.5 months and once home presented it to our brother. He opened the box, empty. No fragrances inside! A mistake happened along the way. But they resolved it professional and very empathetic: we've called them, they've shipped the missing fragrances at no cost. Beautiful fragrances!!!! Thank you for everything!!! Grazie Mille!!

Corradini M.

Google
Fabulous fragrances. Atmosphere pretty "parisienne". Prices quite high. But smell o fragrances stays for days.

Oskie R.

Google
Florence being of old is full of arts and crafts. Perfumes, colognes are one of its great treasures, thankfully. One such recommendations to me by a beautiful Florentine lady, whom I shall hide under the pet name, Rorie is this equally beautiful place. Lucky for me, for two consecutive years that i visited, it was always this beautiful lady who i chanced upon. Learning to sharpen your nose is one of life’s treasures. I just noticed that so far, i have repeatedly used words like treasures, beautiful. Because Florence is simply so. This shop is not so central to where Tourists flock. But anyone up to walking to “A Select Place”, this place should be in someone’s list. I normally take 30 to 40 minutes during each visit. Because i do not want to ever leave this very special place. This shop is not very large but i know they are constructing something special as of my last visit. Am looking forward to visiting again soon. And again and again.