Boutique e Museo Lorenzo Villoresi

Visited this perfume shop during my Florence tour of local perfume makers. It's probably the most interesting one. Not old but modern, updated one, with lot of stories behind the creation of each perfume as I was lucky to hear from the Lorenzo's wife itself in their boutique. I liked specially 2 perfumes and bought a sample box that will reminds me a beautiful time in Florence with all its scents. As once wise men said: "Perfume evokes emotions, feelings and memories." These are my memories of Florence.

The guided tour is a unique experience and incredibly informative. Elisa is an excellent guide and highly knowledgeable on perfumery. The shopping experience at the boutique is peaceful and enjoyable, and the shop associate is very helpful with questions and recommendations.

Very nice tour with lot of interesting information and experiences. We have enjoyed the tour from A to Z, starting with great coffee and amazing snack, through the olfactory tour inside and outside (terrace). We'll gladly return in the future.

My best ever experience with testing and smelling perfumes! I am a total lighthead when it comes to perfumes and get an instant headache when entering a perfume shop in Norway. In this location it was just wonderful to come in, the air was good. We were lucky to be be arriving late so we had the saleslady to ourselves and she took us through almost their whole portfolio of interesting and wonderful perfumes! They were so natural but layered and interesting, we were almost treating it like a wine-tasting! The lady was very knowledgeable and helpful, trying to guide us to some final winners. The journey was long since it was all so fun and we just wanted to smell everything ! We bought 3 perfumes in all and I am sure we will be back next time we are in Florence!

100/10 for customer service. We bought a gift set in May 25, travelled for 1.5 months and once home presented it to our brother. He opened the box, empty. No fragrances inside! A mistake happened along the way. But they resolved it professional and very empathetic: we've called them, they've shipped the missing fragrances at no cost. Beautiful fragrances!!!! Thank you for everything!!! Grazie Mille!!

Visiting this boutique was a dream since 2007! The misk and powder perfume is the one to go always

If you love perfume, you are not allowed to miss this place when visiting florence. Museo Lorenzo Villoresi is an incredible place to learn about the art of perfumery, about the individual ingredients, about the origins of essences and of course to smell the finished niche perfumes by Lorenzo Villoresi himself. The guided tour is a good one hour, 18€ or 10€ if you are under 25 years old. The lady doing the tour is really kind and made us feel welcome the second we stepped in the doors. Cari Saluti dalla famiglia Graf 🎼

Florence being of old is full of arts and crafts. Perfumes, colognes are one of its great treasures, thankfully. One such recommendations to me by a beautiful Florentine lady, whom I shall hide under the pet name, Rorie is this equally beautiful place. Lucky for me, for two consecutive years that i visited, it was always this beautiful lady who i chanced upon. Learning to sharpen your nose is one of life’s treasures. I just noticed that so far, i have repeatedly used words like treasures, beautiful. Because Florence is simply so. This shop is not so central to where Tourists flock. But anyone up to walking to “A Select Place”, this place should be in someone’s list. I normally take 30 to 40 minutes during each visit. Because i do not want to ever leave this very special place. This shop is not very large but i know they are constructing something special as of my last visit. Am looking forward to visiting again soon. And again and again.