Broadway at the Beach

Broadway at the beach is a very nice shopping area. Not only a great place to shop, a great place to eat and plenty of entertainment options around. Surrounded by beautiful water views. A great way to spend a day with the family shopping and having entertainment. Recommend to all.

I Absolutely Love Broadway at the Beach, it's my favorite place to go when I'm in Myrtle Beach. They have something for everyone, it's like a one stop destination for the whole family. There are carnival rides, the Ripley Aquarium, multiple amazing escape rooms, and that's just to name a few attractions. The dinning options are amazing from walburgers to Paula Dean's to boardwalk food to Margaritaville and the list goes on and on! The shopping is phenomenal, there are fancy shops, candy stores, retro 80's shops, toy stores, Harley shops etc. It would take all day to name everything! I 100% recommend Broadway at the beach to single people, couples, and whole families, as there is something for everyone! This place is wheelchair accessible and they even have a spot to rent mobility scooters right near the main entrance

Cute shopping area, especially the front area where the Starbucks and Pura Vida shop are. The rest of it is okay, but it is definitely pretty touristy. I much prefer Barefoot Landing; it has a lot of the same shops but is a more relaxed vibe and feels much lest touristy.

Boardwalk is beautiful perfect place to walk and relax Great spot for families, friends lots to see ,shop , eat n play there is also aquarium, Dino 🦖 museum and maze n playground 🛝 kids ride n others more…. There is also have water ride and fish feed vending machine lots fun things to do it will get very crowded on summer just be prepared the best time me n my family like to go is around fall weather just keep in mind some rides might not be open over all it good atmosphere

A fun place to go instead of the beach! Lots of shops and restaurants to see. Check out the carp inside of the lake. You can find them in the corners just look over the dock. I definitely like it much better now with the new section that’s been added on. The new buildings, landscaping, shops and restaurants have brought new life into this place. Hopefully the revitalization will continue into the Old section because it needs it.

My daughter and I LOVE Broadway at the Beach, and it’s a must see whenever we’re in town—we recently went twice during our 3 night stay at Coral Beach Resort & Suites (11/23-11/26). This was our first time visiting during the holidays AND it was the 30th anniversary 🎉 Always a fun time with lots of shops, attractions, and great food options—something for everyone!

What a memorable day! Feeding the fish, geese, ducks and birds started off the day with smiles and laughter. We visited many of the shops and enjoyed some great food too. There’s construction going on so just pay attention when in those areas. We will definitely go back next time we’re in the area. I can see why this is a popular spot!

This place was a lot of fun! The people running the place are super nice. The beautiful lady at the booth where you get your tickets was so friendly with a beautiful smile and more than willing to answer any questions we had highly recommend Dena if you have any questions! Tell her Kyle and Nina say hi!!!

I've visited during every season and the summer is the busiest. It tends to be more quiet during the off season starting from after Labor day until Memorial Day. My favorite is to watch the weekly and July 4 fireworks over the summer. Its a fun free activity to walk around, listen to live music at The Hangout, and people watch. It is catered to tourists so there are many stands and shops for trinkets and souveniers, temporary tattoos, icees, ice cream, candy, cookies. There is an aquarium, zip line, carousel, Wonderworks, mini golf course. The entire loop is 1 mile with 2 bridges across the lake for short cuts. Plenty of parking lot spots.

We are here in town for a short vacation, and Broadway at the Beach is the best place to spend time with your family. There are a lot of fun activities for all ages, along with many shopping centers and great places to walk around and relax. You can also enjoy exciting experiences like riding a speed boat with a professional driver. Overall, it's a lively and enjoyable place where you can spend several hours and create great family memories.

We actually ended up at Broadway at the Beach completely by mistake -- and I'm so glad we did. I thought it was a theater company when I first saw the sign while driving to our resort. My fiancée had asked to go to the Boardwalk, but my phone autocorrected and took us to Broadway instead. Best. Mistake. Ever. This place is absolutely massive -- and I don't mean that lightly. It's essentially an open-air, outdoor entertainment complex that feels like a combination of a shopping mall, dining district, and family adventure park all rolled into one. Driving around half of it alone took about 10 minutes. Once we parked and got out, we realized just how big and full of life it is. There are rows upon rows of stores -- everything from Ron Jon Surf Shop and Cariloha to quirky specialty shops like Savannah Bee Company, Pepper Palace, and It'Sugar. You've got clothing, souvenirs, jewelry, popcorn, art, and even spots where kids can build-a-bear, mine for gems, or design keychains. It's like the Myrtle Beach version of Disney Springs or Atlantic Station -- only bigger, brighter, and with a little Southern charm mixed in. And the food? Endless. We saw everything from Hard Rock Café and Dave & Buster's to Jimmy Buffett's Margaritaville, Paula Deen's Family Kitchen, King Kong Sushi, and The Grumpy Monk. Whether you want ice cream, pizza, or something upscale, it's all here. We grabbed a few snacks and drinks as we explored, but honestly, you could spend an entire day here just eating and never repeat a place. What really makes Broadway at the Beach special is the variety of attractions beyond just shopping and dining. They've got an outdoor obstacle course, jet boat rides, WonderWorks, Ripley's Aquarium, and the Pavilion Park complete with a Ferris wheel. There's something happening everywhere you turn -- music, families laughing, and that distinct vacation energy you only find in a place built for making memories. We ended up spending three hours there, went back to our resort for a break, and then returned that evening for another two hours -- and we still didn't see it all. The entire area is so vibrant and walkable that it's impossible to do in just one trip. Next time we're in Myrtle Beach, Broadway at the Beach will absolutely be on our list again -- this time, on purpose.

Broadway At the Beach is an area that you'll probably regret not visiting. Here you will find many restaurants, lots of shops and a few activities like fair rides and boats. When the weather is nice, you can spend all day perusing the shops and seeing everything from clothing to toys, from sports memorabilia to fun decor, from candy shops to Old Time Photos. When you need a break you can stop for a meal at one of the many restaurants for pop into a bakery, candy shop or coffee shop for a quick snack. There are also spots where you can buy feed to feed the fish and turtles...and my proximity the wild birds. My family and I really enjoyed our time here. Every store that we went into, we were met with a friendly greeting. And I think that most things were reasonably priced, given that it is probably mostly tourists that come here.

Yelp 100 Challenge - #41 Broadway at the beach offer something for the entire family. From feeding the fish to eating ice cream, to shopping, to enjoying a delicious meal. Visited during the Fourth of July holiday so it was a little busy. I enjoy the multiple entrances and exits with plenty of parking. There is are a ton of things to do such as get a sweet treat, take a zip line across the water, ride the speed boat, visit the Wonder Works house, or go for a drink at Wet Willie's or Fat Tuesday. Prices vary based on the establishment, but all were reasonable and friendly.

Rides, Art, and Chaos (the good kind) Broadway at the Beach delivered exactly what a family vacation demands: rides, laughs, meltdowns (the kids'... mostly), and just enough chaos to make it memorable. We hit the Action Park Pavilion first for the giant ferris wheel and some rides. My husband Lorenzo sat out the Broadway 360 Ferris wheel due to a well-documented feud with heights, so I braved it solo with our three kids--Lolo (9), Suri (4), and Sadie (almost 2). At 7 tickets a pop ($2.25 each), it's not a budget ride, but kids under 2 are free and the ride operator gave us a wink-and-nod discount for Suri, who "looked 2 today." Bless him. Bonus: those extra tickets got repurposed for carousel rides that had the girls laughing, spinning, and eventually sobbing when it was over. (Ah, toddlers.) The Ferris wheel, while a bit shorter than the SkyWheel downtown, had small windows in the gondolas with a nice breeze, and the kids deemed it "scarier and cooler" than the closed-in version. So, I guess that's a win for fresh air and perceived danger. Each kid picked one more ride to do with me: Sadie chose to saddle up on her noble carousel steed, Suri spun herself silly on the Myrtle Turtles mini coaster, and Lolo went full send on the drop tower--confidently announcing I would be the one to scream. (He was right.) But he screamed too, and clung to those bars like his life depended on it, so we'll call that one a bonding moment. After all the adrenaline, we met up with my grounded husband and hit up the airbrush t-shirt shop. I was thrilled to find one--those beachside airbrush stands used to be everywhere, and they're getting rare. It was a little pricey for five shirts, but the artist crushed it--especially on our custom octopus design--and the kids were thrilled. It's been a week and they're still fighting over who has the "coolest" shirt. While we waited for the artwork, we killed time at WonderWorks. It's hands-on, air-conditioned, and kids 3 and under are free. (Remember Suri looked 2 today) I can't stress enough how clutch that combo is when your crew is melting down faster than a Charleston praline. Other than the air brush place, we skipped the shops because my kids are the definition of "bull in a china shop". But Final verdict: Broadway at the Beach is part theme park, part nostalgia trip, and part parenting triathlon--but with enough fun and weirdness to make it absolutely worth it. 10/10 would scream again.

Broadway at the beach is a great place to visit at any age. There is something for everyone to do! Shopping, sightseeing, rides, restaurants , and live entertainment - You name it! I spent 6 hours there and still did not get to see everything. The Hang out appeared to be a popular spot for families. I wanted to get on the Ferris wheel but did get the chance to walk to that side but I did take a picture.

We went to the boardwalk to get lunch and browse around the shops. I wanted to eat seafood, which they didn't have many options for. The map is not updated with restaurants that are closed or under construction, which was very annoying. The only seafood place they had was on the complete opposite side from where we parked. It took at least 20 min to walk around, only to find out that the restaurant was gone. Some had to walk all the way back around to our plan B. There are quite a few shops to pop into and very mainstream restaurants. Even the Bar Louie was also shut down. Smh. Very disappointing. Be warned that it gets really hot walking around in the summer sun, and they do not have a lot of shaded seating. A lot of the benches are also in the sun. We stayed a couple of hours and I had started to feel faint from the heat. Make sure you carry some water with you. Also don't bother to get a caricature, the artists are ok and will not make you look good. There was one particular Asian artist that her work looked really good on one of the bridges. Unfortunately we didn't find her until after we sat with an artist that we did not like, and we didn't want to pay again to have it redrawn. By that time, my energy was expended.

If you are visiting Myrtle Beach, Broadway At The Beach is a must stop by and spend the whole day or two. You name it the have it. I enjoy Myrtle Beach not only because of the beaches. I enjoy this place all year round. I highly suggest you beautiful people come and check it out yourself. No other beach vacation on this side has more of different stores, restaurants and family fun in a 2 mile radius or more. Serbia is excellent. Selection are great and the value is priceless

Visitors can find a variety of activities at the family-friendly Broadway at the Beach district, home to many attractions. Other popular activities include mini-golf, a water park, a wax museum, boat rides, and helicopter tours.   Nothing says Myrtle Beach vacation quite like Broadway at the Beach. This sprawling entertainment complex is one of Myrtle Beach's most iconic landmarks and a must-visit stop when you're in town. It features features crowd-pleasing restaurants like the Hard Rock Cafe, Jimmy Buffett's Margaritaville, and Wahlburgers, as well as popular attractions, such as Ripley's Aquarium, WonderWorks, and the Hollywood Wax Museum Entertainment Center. , There are theaters for concerts and other live performances, more than a dozen eateries, three hotels and all sorts of entertainment, including a piano bar and a comedy club. In the summer, there are firework displays every Tuesday and select Friday nights, as well as other family-friendly events. There is no charge to visit Broadway at the Beach, but certain attractions charge fees. Parking can be hard to find on busy days, even, there are like 1000s of parking spots are there.

Very nice walk , a lot of attractions just a bit pricey . There's also souvenir stores that are not too bad price wise . They also sale Labubus so come prepare to spend $$$ if you come with a kiddo . Bathrooms were pretty cleaned , ticket price I would say it's gone up compared to other years .

All in one place for tourists to shop, hangout, dine and get entertained with live music/performances. There's mini golf, Starbucks, ice cream stores, gift/clothing stores, aquarium, escape room, mirror maze, zip lining, speed boating, merry go around, fun rides and lots of restaurants. Most of the shops are French quarter like buildings. Restaurants have seating area on the deck by the water. They provide rental for bicycles, scooters, and strollers. The space is clean, safe and has lots of parking. The walkway along the river is so nice. The at nighttime the vibe is incredible, with music, dancing, shopping and people having a good time. I found the restrooms are little under maintained. For such a nice area, the public restrooms totally need to be better quality.

This is a must visit when coming to Myrtle Beach. Shopping, dining, attractions, so much to do for the whole family. Look online for your restaurant of choice, make reservations (everything gets busy), and spend your whole night here. So much to see and do

Broadway at the Beach is a fun spot with a little something for everyone. There are tons of shops, restaurants, and attractions--perfect for wandering around for a few hours. The area is clean, lively, and great for families or groups, especially at night when everything lights up and there's entertainment.

Ok first of all I wanna say is how can see this place really busy in the warmer months but when we were there at was alil dead! But it is February lol!! But we wanna come back in the summer ! A lot of place to to see and stuff to do!! Selection was great!! Service at the stores we went to was great!! We got stuff from a candy place and jerky spot!! Oh and Dave and busters is always great!! Nice specials for drinks!! If you ever come to this town check it out!! Very nice!!!

Memories abound here ... with my ex husband (our early years of dating) and an ex boyfriend. Now my partner's sister and brother in law have a beautiful home here. We benefit - yay! We visited BATB today and it was overall the same, but with a newly added Key West themed section. Very pretty! I love walking around and we even had a lovely breeze tonight. I enjoyed a Hawaiian shaved ice. Shopping galore, restaurants, some amusements, lots of junk food, live entertainment, etc! I'll always love it here! :)

Broadway at the Beach was a great way to spend an afternoon. We stopped for a meal at Margaritaville Grille, where the burger was big and juicy and the fries were hot and crispy. The atmosphere was upbeat and fun. Afterward, we wandered around and found Sweet Molly's Creamery. Phil got a chocolate mix waffle cone and it hit the spot. Ripley's Aquarium is fantastic. The place is clean, easy to walk through, and the exhibits are well done. The main attraction is the tunnel where you walk beneath the shark tank. It is full of giant rays, sea turtles, and sand tiger sharks that glide right over your head. It is great for families but also interesting enough for adults visiting on their own. Definitely worth the ticket. We ended the day with a walk along the boardwalk and watched folks enjoy the amusement park rides. The view of the water from the boardwalk was beautiful, and the whole area had a relaxed and welcoming feel.

Pretty fun spot to kill some time. It's packed, long wait times for restaurants and rides. But still worth it. Oh and wait a minute...what is this plant under the boardwalk?!

Wow. This place has it all. It sure what to do for the night? Head to Broadway at the Beach. Free firework show on Tuesday and Friday nights in the summer. Check their website. This place is packed with fun stores, restaurants, and so many activities. Check out the speedboats.

This place back 10-15 years ago was the place to go when you came to Myrtle Beach.. now I think it is a dirty disaster! We came here and walked around for maybe 15 mins before deciding we needed to just leave. It was so packed and there was trash all over the place, it smelt like literal sewage. There were people smoking all over the place just standing around in everyone's way and there was no way to avoid walking in clouds of cigarette smoke and people bumping into me left and right. Just not a good experience. Broadway use to be so much fun especially with night life but it seemed as though all of that was gone as well. Place needs some upkeep before it becomes very ran down. I definitely don't have any desire to return or bring my child back for safety reasons.

Fun place, everything in one spot from an aquarium to fun shops to boat rides to Margaritaville, and so much more. It can get crowded but we were there in Oct which is off season. We have been here before in the summertime and it's just way too crowded. This was much more pleasant. And the weather was much better as well. We had a blast walking around with our pups until we got thrown out, hence only the four stars. Apparently dogs aren't allowed there unless they are service dogs which mine are not. We had no idea and there were no signs posted until the security guard came around and told us to leave, but that was fine. We already had lunch & walked around for a few hours. I did see other people with other dogs and they weren't service dogs. Wonder if they were asked to leave as well.

Broadway at the beach is a great way to spend a day or evening! We had a great time visiting shops and shopping. There is a wide variety of food and shops for the entire family! There are also nice rides for the family!! It's beautiful at night! If you are in the area you must visit it before you leave! A lot of the shops have sales! All the workers seemed to be friendly and helpful!

Broadway at The Beach is an interesting piece of the puzzle for Myrtle Beach, SC tourism and while some are calling it a "tourist trap", I will have to disagree and instead refer to this as an outdoor shopping mall with numerous dining and shopping options and several attractions as well. It's located next to a massive lagoon that has a whole lot of catfish in it. As a matter of fact there are stations where you can buy food for the fish and that might make a fun TikTok or YouTube Short video. Just don't drop your phone in when you do it. Oh yeah and there is also a speedboat that you can take a ride in and it looks both fun and precarious for a mobile device but you might be okay if you duct tape your phone to your wrist if you wanted some video. Each of the shops prices their goods as they need to and among my favorites are the toy shops and the ones that sell the retro band t-shirts. I can never get enough KISS Shirts for my wardrobe and while I am not really purchasing many toys at this stage of life, I am not adverse to any cool collectible that reflects some of my favorite things if I see them while exploring. When I was last there in June visiting the family I took a walk around with my father and it was hot as heck so I advise bringing a water bottle along and making sure you have some sunblock on hand for good measure. There are places to sit but since its outside and in the South I would not do that for too long since you will drain yourself. Heat exhaustion is no joke so please be mindful. Places that I've visited in the past but not on this particular visit would be the Ripley's Aquarium which is nice but by no means as good as the one I have near me in Coney Island and the Hard Rock Cafe. I remember only popping into the place to see what KISS artifacts they might have on hand. I know you are sensing a theme with me and yes I wear my appreciation of the "Hottest Band In The World" on my sleeve, and that's even when I am NOT wearing one of their t-shirts. Its good to know that there are publicly accessible restrooms on the property that you can make use of without going into a business but since there is a lot of walking involved you will want to be wearing comfortable sneakers or sandals. I didn't recall an open WiFi signal but there might be one. There are enough things to do to keep you involved but some things are pricy. If you are in town its something to see for sure because there is a little of everything to examine. Have a good time.

Well, what's to say? It's a huge shopping area with lots of restaurants and some entertainment options. Similar to a typical boardwalk like you'd find at the Jersey shore, but a bit more upscale. The shops are a bit redundant after a while...the restaurants are overpriced and underwhelming...the rides are not really my thing. I'm not gonna lie...we enjoy walking around and looking...there is some stuff that is fun...some stores that we like to hit up...but generally a tourist trap. Enjoy it for what it's worth!

Horrible Store and Horrible Owner!!! Smoky Mountain Blades @ "Broadway At The Beach" My son wanted an action figure toy. It was overpriced, compared to Amazon or somewhere, but we were on vacation so I thought why not. Give him something to do. We were helped by a real nice guy and then went a few stores down at "Broadway At The Beach" to grab a drink. My son proceeded to unbox the toy and put it together, as it was not assembled. He pulled it out the bag and as he put it together, I noticed he stopped and was just looking at it. I asked him what was wrong and he showed me a part that was clearly 1 piece on the box cover but was broken in two. We went back to the store and the nice gentleman saw it and said just grab another 1 off the shelf and we'll swap them out. Each of the last 3 on the shelf had broken parts also. There was no return or money back so the guy asked if we wanted anything else in exchange. In the mean time, he told the owner that the toys were clearly broken in the box. The owner then tried to put one together like it was supposed to be like that, but clearly he couldn't. The owner then went and put all the boxes back on the shelf for sale with the broken parts in them!! That's the type of guy we're talking about... In the mean time we found a more expensive action figure that needed no assembly. The guy helping us said no worries this one's all assembled, just put it on the stand and that's it. My wife removed it from the box but it was in a bag also and it was all in one piece but you really couldn't see in detail thru the bag. it looked fine to her so we got it. We then went to have lunch and my son un-bagged it and the figure had shoes and one was broken in half. The other half wasn't even in the bag or we would have just super glued it and moved on with life. We went back and the owner said that my son broke it and now was trying to return it. I told him that wasn't true. He said "In South Carolina" that's shoplifting? I was like what?? He then said they only exchange one time and said I have it on video your wife inspecting it. I said let me see it. It was from the top of the store and you couldn't make out anything other then my wife was looking at a bag with something in it. He kept saying "See you can see the shoes is not broken" but you couldn't see anything. I told the guy I was sitting right across from him when he took it out of the bag and it was already broken. He called me a liar, my son (a kid) a liar and my wife a liar. Real Family Friendly Place!!! He then yelled for us to get out of his store or he'd call the cops! This was in front of the customers, including little kids, and his one employee. (who looked totally embarrassed) He proceeded to call the cops or he maybe pretended to when I told him what a liar and terrible person he was. We then just left the store. He had already ruined our day, we weren't going to make it any worse. Life goes on but I wouldn't want anyone else to go through this type of treatment. The store sells a lot of cheaply made stuff and what looks like junk. it's also way overpriced. This store shouldn't be in a nice family friendly place like "Broadway At The Beach". This is a really nice area at Myrtle Beach and shouldn't allow rip off businesses like this to be in their establishment. Avoid this store at all costs!!!! You can clearly see how bad his reviews are online. I actually saw another recent one that was nearly exactly like this one. This not a knock on "Broadway At the Beach". Other than this store, It's a real family friendly place with some real nice restaurants and stores.

Zip line across water, too much ice cream, gravity-defying houses! Broadway at the Beach was really fun. Locals are super friendly and easy to talk to. For any Bay Area Yelpers, it's like a different twist to the SC Beach Boardwalk. Ziplining across the mini lake/pond, green sparkling water, great views and a nice way to cool off on a hot day. Plus trauma bonding with your fellow zipliners! The water is full of koi fish or some kind of bass, along with ducks! The Ferris wheel is a cool visual. Plenty of random food options scattered about. Overall very family friendly!

I love the vibe it was colorful and it gives me summer vibes and love the architecture

This is definitely a tourist trap! It's not bad because there genuinely is sooo much to do but I think if you have older kids I would focus your days to the beach + pool if you're at a resort, etc. there is the aquarium, and many tourist shops (random gift shops), etc. The only places I recommend are hitting Pineapple Hut and real stores like Puravida, etc. it kinda is all copy and paste other then that and it's just a lot of random booths (glitter tattoos, roasted corn, fair vibe stuff). For younger kids I recommend but not very much stuff stuck out to me.

Fun vibes and great little space to spend several hours or the whole day. Love the random options of stores, bathrooms and environment was well maintained and super fun.

From start to finish it is an amazing experience, Broadway has something for everyone, they have amazing food and entertainment. I recommend for anyone who comes to Myrtle Beach, it's a must...

***Late post from my Oct 2023 East Coast trip*** The day after I arrived at Myrtle Beach, I spent most of my day at Broadway At The Beach (BATB). This place was recommended by the lady at the Budget Rental Car in Myrtle Int'l Airport. So happy she mentioned it to me... thank you! BATB is an outdoors shopping mall with many great hotels, shops, restaurants, entertainment, and more. Just to name a handful of them below. Hampton Inn, Holiday Inn, Paula Deen Store, Crabby Jack's General Store, Savannah Bee Company, Insomnia Cookies, Margaritaville, Ben & Jerry's, Paula Deen's Family Kitchen, Hard Rock Cafe, Senior Frogs, Joe's Crab Shack, Dave & Buster's, Ripley's Aquarium, Hollywood Wax Museum Entertainment Center, Broadway Grand Prix, Myrtle Waves Water Park The man-made lake or pond that this mall surrounds is pretty neat. The people who work in the shops and restaurants are very friendly and helpful. Hospitality at its best. I was able to see the Sky Wheel Myrtle Beach from this mall... cool neon lights. It's a really fun place to visit for the day or two. If I had another day, I would have returned for more great eats and fun. I will definitely come back here on my next visit to Myrtle Beach. Thanks for the good times! P.S. I will post photos later. Thanks for your patience.

What a fun place to spend the day! Great shops, restaurants, and attractions! Great for just walking too!

Giving this star rating because I think it's fair for what they offer for a tourist trap. Watch where you park because tow trucks are prowling to tow your shyt as soon as you walk off. I tipped one boomer off before his car got towed. Just be mindful, don't risk parking in handicapped either unless you have a placard, they will tow you and you will get a ticket. The boomer almost went through that (his family was at paula deens with us, he paid for our meal because I saved him from being towed and a ticket which wouldve costed him hundreds for both..) Sure he shouldn't have parked there but parking does suck depending on what side you are on and what you are there to specifically do. We went specifically for Paula deens and found a good space by chance. But if you don't mind the walk park on the side close to the stadium and just walk the whole venue.

So much to do here! We have two children ages 6 and 9 and enjoyed the family amusement park (there are two - family one has kids rides and other one is for teens/adults) and also the Dragonfly Jump trampoline thing. We ate at Grumpy Monk and it was good food and got to enjoy scenery from the window. There is a zip line and speed boat attraction that is fun to watch. Lots of shops and dessert. We had Kilwins for dessert and it was delicious.

Lots of great restaurants- Paula Dean's is the best! Great stores to shop in, as well as lots of games and activities- Great fun for the entire family.

There is so much to do there and so much to go into. There really is something for everyone from food to shopping to just doing things. We were able to feed the fish. It was a little expensive at $5 but not too bad. I will say some of the vendors like the tattoo lady who didn't discuss the price of me before. She basically started doing it and the guy who airbrushes the shirts were a little grumpy but overall not too bad. I would definitely be back because there's something for everyone

Broadway at the Beach is a long time staple of Myrtle Beach. With plenty of shops and restaurants to choose from, you'll be sure to find something for everyone in your party. The shopping center is currently under some renovations to add new storefronts. Several places to check out while here are the Ripleys Aquarium, The Hangout restaurant and of course, Margaritaville. Due to the amount of tourists, some shops can become a little crowded and expect some wait times for restaurants. Overall Broadway at the Beach is a must when visiting Myrtle Beach.

We walked around this shopping center (1/3s of it though) on our last day(friday July 21st) of our Myrtle Beach, SC vacation. This has everything from Big companies like Build A Bear Workshop, Crocs, Walburgers, Margeritaville, to smaller venues like The Hangout,The Grump Monk, and several small stores that sell souvenirs, decor items, and the like. it can be really fun to walk around. They also even have rides like the Ferris Wheel, a carasell, and a simpson 4d ride. Ripley's aquarium is also located there. During our visit to myrtle beach, we went to several things associated with broadway on the beach. We went to Legend's theatre, HollyWood Wax musuem, The Hangout, Margaritaville, The Grumpy Monk, and Klig's Kites. Staff was nice at all of the attractions, and we enjoyed our time here. We will definetely make this a stop on our next trip to explore the rest of broadway at the beach!

I don't see security anywhere. I don't know what the smoking policy is but it is everywhere, you will breathe it in nonstop. Lots of trash and filth throughout, no custodians. Loud and smelly boats fly by on the pond in the middle. It is Myrtle beach though, so all of that is expected.

A great place to walk around with the family. Lots of stores, food, snacks, and even carnival rides. Every beach trip, the Boardwalk is a must for our family. Day or night, the rides are always available. Plenty of parking due to the size of the Boardwalk and it's many stores, restaurants, aquarium, and even a museum.

Beach by day... boardwalk by evening! I've been to Myrtle beach several times with family and friends. We always take a stroll up and down the promenade at Broadway at the Beach! Yes, it's loud, and crowded, and touristy - but hey, we're tourists! So that's what you'd expect to find at a popular beach destination! We went to several restaurants, ice cream shops, and snack shops! There's tons of shopping for kids and adults alike! My kids love the toy store and the magic shop while I gravitate to the jewelry shops, gift shops and clothing stores! And what's a beach vaca without going into all those kitschy souvenir shops?! They're goofy and fun! How many snow globes and shot glasses do you have? We saw several "side shows" with vendors doing caricatures, demonstrating products, flying drones and kites, performing magic tricks, and offering samples. It's a cool hang, but it can be overwhelming. Then of course, there are amusement park rides, museums, and aquarium, and other family friendly places! There are a few nightclubs and breweries, and even some outdoor karaoke bars. Overall, it's a great way to spend a day or two if you need a break from the beach and the ocean! Be prepared to "shell" out a lot of "clams"!

Broadway at the Beach is a must if you come out to Myrtle Beach for vacation. It has numerous of shops, restaurants, attractions, and rides. You could easily spend the better part of day here having an enjoyable time.

I love walking around seeing all the shops !! Lots of new construction going on over winter months so can't wait to see what comes in!! Lots of places to eat.. lots of different shops! Something for everyone.. some we went in as group then some walked on to what they wanted to see!! There's also stuff for kids to do from just feeding the fish to going to the Riley's aquarium or upside down house with lots for kids to do! There's rides I mean it's pretty much all inclusive!! There's spots to buy tickets to shows.. lots to see and do

You can spend the whooole day here! There are so many fun things to do (for kids and adults)! From attractions like Wonderworks (interactive science museum), a mirror maze, Ripley's Aquarium, outdoor rope courses, water rides, zip-lining, amusement park rides, night life, etc. My partner and I got there at 12pm and didn't leave until 1am, that is how much fun stuff there is to do! There is also plenty of restaurants and bars for those to eat and drink! One of our favorite things to do was feed the fish... they went crazy! Note: everything to do costs money though HAHA

If you go to Myrtle Beach, this is a no-brainer. You MUST go to Broadway to get the full Myrtle Beach experience. Loads of food, fun, shopping, and things to see. Lots of family-friendly fun. My son loves to feed the fish. The fireworks shows are pretty amazing and nothing like what you see here in West Virginia. You can spend an entire day there and feel like you've done so much. They pretty much have everything that you need. Every type of shop that you can imagine. The restaurants are awesome. Bring some walking shoes because you're going to be doing a whole lot of walking, though!

Everyone's favorite place to go too when visiting Myrtle Beach. Place is pretty big with lots of restaurants, shops and things to do. This isn't our first time here and figure it was time to write a review. On a good day this place can be packed with lots of people. Families, couples, kids etc. There's a small carnival on site for the kids to enjoy. The only issue I have with this is the price for the rides! It's as much as playing a round of golf!! Goodness, capitalism at its best. You can easily spend 50/100 dollars for a few rides! They got all sorts of shops to choose from. They used to have a Yankee candle store but it's no longer there. I'm bummed about that since I would always buy candles there to replenish my stash at home. Great place for groups, lunch, dinner and activities, not to mention photos. We usually come walk off lunch before we head back to Charleston. Go check this place out. It's fun and great way to get some exercise in.

The broadway at the beach will not sell you short. It has a lot of activities & attractions for kids, teenagers and adults. During the summer on Tuesday and Friday you can enjoy the fireworks display at 10:00pm. Several restaurants to choose from and stores for your shopping experience. Definitely put the broadway on your list.

It's nice looking there. It would be nice to have maps of where you are and menus outside all the restaurants. Lots of venues but the prices were a little more than they should be. It's $10.00 to ride one ride (thats too much)

Oh BWay, what a tangled relationship web we weave. I've been coming here since vacationing in Myrtle as a tourist in high school, to partying at the bars in my college years, and then seeing the full renovation they've completed on Celebrity Square. In college this was the hot spot and I'm sure it still attracts it's fair share of Coastal Students but this is definitely a tourist destination. I love their Halloween Party every year and we even came here for a friends bachelor party and played tourist by eating at the restaurants, doing an escape room, and sucking down drinks at Margaritaville. I will say there is something for everyone of all age groups here and a family of tourists could easily spend all day and night walking around.