Garrett O.
Yelp
We actually ended up at Broadway at the Beach completely by mistake -- and I'm so glad we did. I thought it was a theater company when I first saw the sign while driving to our resort. My fiancée had asked to go to the Boardwalk, but my phone autocorrected and took us to Broadway instead. Best. Mistake. Ever. This place is absolutely massive -- and I don't mean that lightly. It's essentially an open-air, outdoor entertainment complex that feels like a combination of a shopping mall, dining district, and family adventure park all rolled into one.
Driving around half of it alone took about 10 minutes. Once we parked and got out, we realized just how big and full of life it is. There are rows upon rows of stores -- everything from Ron Jon Surf Shop and Cariloha to quirky specialty shops like Savannah Bee Company, Pepper Palace, and It'Sugar. You've got clothing, souvenirs, jewelry, popcorn, art, and even spots where kids can build-a-bear, mine for gems, or design keychains. It's like the Myrtle Beach version of Disney Springs or Atlantic Station -- only bigger, brighter, and with a little Southern charm mixed in.
And the food? Endless. We saw everything from Hard Rock Café and Dave & Buster's to Jimmy Buffett's Margaritaville, Paula Deen's Family Kitchen, King Kong Sushi, and The Grumpy Monk. Whether you want ice cream, pizza, or something upscale, it's all here. We grabbed a few snacks and drinks as we explored, but honestly, you could spend an entire day here just eating and never repeat a place.
What really makes Broadway at the Beach special is the variety of attractions beyond just shopping and dining. They've got an outdoor obstacle course, jet boat rides, WonderWorks, Ripley's Aquarium, and the Pavilion Park complete with a Ferris wheel. There's something happening everywhere you turn -- music, families laughing, and that distinct vacation energy you only find in a place built for making memories.
We ended up spending three hours there, went back to our resort for a break, and then returned that evening for another two hours -- and we still didn't see it all. The entire area is so vibrant and walkable that it's impossible to do in just one trip. Next time we're in Myrtle Beach, Broadway at the Beach will absolutely be on our list again -- this time, on purpose.