Bronner's Christmas Wonderland
Christmas store · Frankenmuth ·

Bronner's Christmas Wonderland

Christmas store · Frankenmuth ·

World's largest Christmas store with vast ornaments & decor

Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null

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25 Christmas Ln, Frankenmuth, MI 48734 Get directions

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25 Christmas Ln, Frankenmuth, MI 48734 Get directions

+1 989 652 9931
bronners.com
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Nov 25, 2025

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Frankenmuth Is ‘Michigan’s Little Bavaria’—and It's the Best Small Town for Families

"Covering multiple acres and billed as the world's largest Christmas store, Bronner’s is magical year-round—packed with virtually every ornament imaginable (many made specially for the store), a decadent sugar-cookie scent in the air, and enough lights to equal the Eiffel Tower 11 times; it’s a sentimental must-visit for families and holiday lovers." - Katy Spratte Joyce Katy Spratte Joyce Katy Spratte Joyce is a food, business, and travel writer based in Omaha, Nebraska. Her work has appeared in a variety of print and digital outlets, including Lonely Planet, Travel + Leisure, TripSavvy, Hemispheres, Condé Nast Traveler, and more. Travel + Leisure Editorial Guidelines

https://www.travelandleisure.com/guide-to-frankenmuth-michigan-11780574
Bronner's Christmas Wonderland
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18 Cheap Weekend Getaways Around the United States

"The world's largest Christmas store, presented as a must-see stop to get into the festive spirit year-round with a vast selection of ornaments and holiday décor that contribute to the town's 'Little Bavaria' feel." - Patricia Doherty Patricia Doherty Patricia Doherty is a writer who specializes in covering destinations, resorts, and cruises for Travel + Leisure and other publications. Travel + Leisure Editorial Guidelines

https://www.travelandleisure.com/weekend-getaways/cheap-weekend-getaways-in-the-usa
Bronner's Christmas Wonderland

Michelle M.

Google
This place is definitely an experience you must put on your bucket list. The Christmas elections are amazing and you can pretty much find any ornament you're looking for. I must say they are very highly priced but check out their clearance items and you may find what you're looking for at a much cheaper price. The staff there is very friendly and helpful and they will gift wrap anything you purchase free of charge. I took family visiting from out of town here and they just could not believe how huge this store is and this selection of items were incredible.

John C.

Google
today October 29, 2025 is the most unusual day that I’ve ever had it brown over the years. I have celebrate with the Christmas spirit through various activities they have attended but today of all days the most unusual happen the entire city of Frankenmuth lost power and it just froze the entire store. With my natural big mouth, I was able to stand by the West End men’s room door, helping the employees broadcast to the public they could hear my voice that the power was out eventually, we found it be the whole city and that they were trying to get the generator is working on the building so as a former EMT is part of my merge management training I had learned years ago through various activities through Red Cross through the actual state department, Homeland security and President Secret Service activities that I’ve been able to develop bank management plan so come tuition. I just opened my big mouth. Tell people who’s going on. They were very courteous. They were non-panicking and they listened and employees did a great job. personally I pray that people remember God‘s 10 Commandments, especially the commandment thus show steel finders symbol of Christmas of a great faith and for the love of Jesus, but it’s also a place where you can purchase gifts for giving not for Take and I hope that people remembered while they were in the situation not to steal or take advantage of this wonderful company that has been serving our state country for years my love to everybody at Bronner‘s are my special appreciation as they’ve helped me be part of Sanders’s helpers over the years and I’m just so grateful for them that I hope they continue many money many more years. I miss Wally. I miss his wife. They were wonderful outstanding people from making, and they really made a difference for every month. God bless everyone of you and merry Christmas.

Dina S.

Google
Truly a magical experience. Everyone should go at least once. From the time you pull in, you are sent to Christmas by the beautiful, big decorations in the parking lot. The store is big and clean. The restrooms we designed with toddlers in mind as there was a big changing station with changing pads to use. We also located a family restroom on our way out. They have every kind of ornament that you could imagine & tons of little houses for your village. We enjoyed seeing the huge collection of Hummels and precious moments. I'm kicking myself for not taking advantage of the personalization room... I guess we havr to go back! Thank you for a wonderful experience!

west L.

Google
We enjoy spending 2 hours wandering around the store. You will never see such a large amount of Christmas stuff. This is a must see store. Check out the pics of about 10% of the store that I posted.

Alex B.

Google
This is THEE Christmas store of all Christmas stores! We spent 3 hours walking every aisle of Christmas ornaments and Christmas trees and walked out spending a few hundred dollars. There are more ornaments in one location than you've ever seen, and more! There are sections full of Christmas trees, decorations, a children's area, and also a section full of ornaments and stockings that Bronners will write names and dates on for you for free. Great place, would make for a wonderful yearly tradition to pick out ornaments for the whole family!

Gabrielle L.

Google
I had never been here before and had no idea how large it was. It has everything you can think of for Christmas. They also had halloween decorations up. The different christmas villages were so cute. Definitely spend some time to get ornaments customized with names and take pictures.

Jennifer A.

Google
Bronner’s is One of my favorite places in the world! I have been spoiled by the enormous amount of inventory in this place, no other Christmas store has ever compared. I think that I could honestly spend an entire day here if I was allowed. I ended up at the café when I needed a little break and decided to try the frosted sugar cookie and a soft pretzel with cheese. It was a little underwhelming , but I’m glad I finally tried the cookie after all these years. An ornament that I had picked ended up being chipped and the register helper went running with a mighty fury to get me a replacement from the sales floor. I had to travel back to California with my loot, so they people at the register made sure to wrap everything accordingly and I didn’t have anything break! I really enjoyed seeing the Hummel and Precious Moments collections, I think a lot of people forget about that back room where they play the video. 10/10 to the purchasing team- you guys always keep it interesting! I highly recommend visiting the silent night chapel at the corner of the property for a moment of peace.

Robert F.

Google
If you love Christmas you'll love Bronner's. Acres and acres of holiday products from bulbs to trees. This place is incredible. Supposed to be the world's largest Christmas store. Plan on lots of walking.
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Suzie M.

Yelp
Wow! If you're looking for a magical holiday experience anytime of year, Bronner's is an absolute must-visit! This place is a wonderland filled with an incredible selection of ornaments that cover every theme you can imagine. From whimsical pickle ornaments to sports memorabilia and beach-themed decorations, there's something for everyone. The store also boasts a stunning collection of nativities from all around the world, each telling its own unique story. It's not just a shopping trip; it's a delightful journey through holiday spirit and creativity. Be prepared to spend at least an hour, but I guarantee you'll want to linger for two or even more! Every corner reveals new treasures, making it easy to lose track of time. Whether you're an avid collector or just starting your holiday decorating, Bronner's is sure to inspire. Don't miss out on this enchanting experience!
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Phyllis B.

Yelp
If you want a certain type of Christmas ornament, I can't imagine they don't have it!! Beautiful store with some gorgeous pre-lite trees. It was very fun to wander around.
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Jonathan R.

Yelp
World Largest Christmas Store, what else can you say? Bronners will have everything you need and everything you never thought you needed. Along this massive store, you'll see custom made decorations and scenes that Bronners makes to inspire you for your own home decorating. For example, many many mini houses from Dept 56, ornaments from around the world in life-size nativity scenes. There are picture spots throughout this location that many people come to take their annual Christmas photos. There is no military discount, but you do get to pick out a free bulb. Come visit Christmas lovers!
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Marty C.

Yelp
"Wonderland" is an understatement. When you pull into Bronner's, it's like entering a theme park! Everything you would imagine it to be...it is! Endless aisles of Christmas ornaments of every type and theme. Big gorgeous holiday displays and lights galore. Christmas music plays while you drift from one room to another. Interesting and unique decorations to peruse. You could easily browse the store for hours if you have the time. Even the restrooms are exceptionally clean and smell like cotton candy (or is it cookies?) when you open the door. We had fun there, enjoying all things Christmas, my favorite holiday! It's hard to be unhappy, meandering through smiling Santa' s and snowmen. Go get your Christmas on...anytime of the year, at Bronner's Christmas Wonderland!
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Mike S.

Yelp
A trip to Frankenmuth isn't complete without a stop at Bronner's. Truly a Christmas wonderland. I always seem to be able to find a few new ornaments or other decorations when visiting Bronner's.
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LInda C.

Yelp
If you love Christmas, then you will not be able to leave this place - for hours. It's huge, and goes on and on. Everything you could possibly want for Christmas. Ornaments, gifts for everyone. Anything you can imagine, it's here!
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Ryan M.

Yelp
What isn't to like at a year round Christmas store! It is huge and easy to get a little lost. They give maps and it is helpful to find what you are looking for. I love the selection and also like how they sneak in Halloween as well. The staff is always friendly and super helpful when we have asked questions or where things might be. Overall, it is a wonderful store and we will be taking all our out of town visitors here!
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Roger M.

Yelp
IF, you really love Christmas, and you are a decorator fan, this is a wonderful place to, otherwise I would not bother, Prices are really high, snacks are generic, But the building and grounds are festive. Is easy to access from the freeway,
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Ruth C.

Yelp
If you love Christmas, this is the place to go. I was a little overwhelmed... but they hand out maps when you walk in. Yes, the store is that big lol. The maps made it easier. I noticed that there are multiple placements for products: for example there are certain ornaments in say, Section 10A... but you'll see the same ones over in Section 10F. The pre-lit trees are beautiful! I liked the unique lighted displays (they look 3 dimensional). You could spend hours here for sure... and even get a bite at their cafe/snack shop. There are a bunch of personalization stations too!
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Maureen B.

Yelp
We love stopping by here on our way back from up north. Always nice to see the new selection of items that they have and walk around. It is definitely like a portal in time and straight to Christmas. We will return again and again. If Christmas is the thing for you, this is definitely your one stop shop. They have everything your heart can desire.
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Sandy T.

Yelp
This place is massive! No wonder they have maps available to navigate this behemoth of a store. Not only do they have ornaments, they sell xmas trees, lights, Santa suits, all sorts of figurines, nativity scenes, gnomes, and stockings. There is even a concessions area to have light refreshments and a program theater showing videos of Bronner's history and a sort of figurine museum from around the world. They also offer personalization on ornaments and stockings and you can have things shipped. The ornaments price range roughly $10 average to $40 higher end. There are some unique glass pieces and plenty of themed ones like food, profession, dog breed, beach, etc. Outside of the building, 222 steps from the south entrance is a replica of an Austria chapel that you can enter to learn about the history of the carol "Silent Night." There's a guest signing book that you can see other visitors' names & where they're from. Definitely a one of a kind store for Christmas enthusiasts or anyone near Frankenmuth.
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C Y.

Yelp
Bronner's is overflowing with beautiful ornaments, festive decor, and holiday spirit. The selection is unmatched, and the staff is always warm and welcoming. A must-stop in Frankenmuth - also you can ship ornaments if you are visiting from afar
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Nisreen F.

Yelp
Where's the happiest place for football players after the Super Bowl Disney. Ok, fine. But where's the happiest place in Michigan for Mom.... Bronners in Frankenmuth! We love it. Just let imagination go with ornaments and Christmas Decor. We had another great experience, thank you Karen! She was smiling the whole time and making my children's personalized experience WONDERful!
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Eric D.

Yelp
When I was told I would be stopping at a Christmas store. I assumed just like any other store that it would be small and quaint. Boy was I wrong. This building is overwhelming. It is huge. I didn't know where to begin. But I felt great knowing I had plenty of time to walk around. The staff was very friendly. And was very knowledgeable. I wish I could say it was easy to find what I was looking for. But I didn't know what I was looking for. So I walked around looking at everything. You need several hours to walk around this place. Plan accordingly.
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Alia G.

Yelp
This place is Christmas on Steroids. Probably the biggest Christmas store in the world. (I'm just guessing.) It's HUGE. Have a plan... and grab a map... and remember what entrance you entered at or need to exit to re-find your car/group. Yes... there are several entry/exit points and they are NOT near one another. SO MUCH! It's a tad overwhelming. In fact.... I saw a Santa... and was like... Oh, I like him! Snapped a picture and then continued to wander around. 1) I was pressed for time because we were only given an hour to shop... and 2) I was trying to help a friend find something specific... and 3) I couldn't find the Santa again to tell an associate I wanted to buy/ship him home with the time I had left. Probably just as well... my hubs would have been like "WTH!?" hahahhaha Would not be the first time I've done something like that... bought and shipped Christmas decor while on vacay. Now... if you need to custom/personalized Christmas ornaments/gifts... this is the place. Have a list and be organized... it will help you and the folks trying to help you. They also have lots and lots of the different brands of Christmas Villages. They actually have lots and lots of different everything... let's just go with that. Wander and Enjoy!
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Amethyst W.

Yelp
Back again for our annual visit to our favorite place during the holidays. It's become our tradition to come here every year around Christmas that we can pick out our ornament of the year. The kids love visiting here so they can get their pictures and look around and feel nostalgia of childhood and also reminiscing about past Christmas looking forward to the Christmas of the current year. Recommend coming back year after year been here. Definitely come around the holidays although Christmas lights really get you into the Christmas spirit.
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Stacey V.

Yelp
What an Amazing Christmas store. Plan on spending a few hours here to see everything. So many Christmas ornaments and very nicely organized and well decorated. Lots of Christmas trees and lights and Christmas toppers to see. Nativity scene and Christmas villages. Christmas ornaments from around the world. Snack bar area where you can grab a bit to eat and rest. Friendly staff and very knowledgeable and helpful. Also on the ground outside is a beautiful replica Chapel of The Night Before Christmas so very lovely a must see. Looking forward to my next visit. If you enjoy Christmas decorations you will love this store
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Rick B.

Yelp
Out and about in Frankenmuth, Michigan ... I hate to admit it, but Bronner's was the real reason we drove over these 300 miles. Frankenmuth is self-styled as Little Bavaria ... and Bronner's is self-styled as the World's Largest Christmas store. In both cases, the positioning is right on. You don't visit Frankenmuth with out visiting Bronner's. Bronner's is like an indoor mall of everything Christmas. We first visited 25 years ago, and our recent revisit made us feel like not one thing had changed. You can shop for ornaments (thousands of them), Christmas trees (pre-lit or not, flocked or not, and all faux trees), all sorts of knick-knacks that you can have personalized (right there and immediately and generally free of charge), and scores of lights (strings and objects and other). There are also many religious items for the having, keeping the CHRIST in Christmas. It really is hard to give one a perspective of Bronner's. When we said mall-like, we meant it. Come wearing gym shoes because you'll be walking all over the place. The parking lot is like a football field, big enough to handle the crowds that arrive to shop Bronner's. If you can get here, do so. It is the one store you'll need for Christmas ... when it comes to decorations and such. Loads of staff working the registers and the floor, all very helpful and smiling. This is a happy place, and one where your kids will enjoy the lights and stimulation ... just keep a hand on them so they don't break everything. Recommended.
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Michael T.

Yelp
A very cool place with a TON of holiday options, but not was it overwhelming the weeks before Christmas. The signs are great and the guidance from them is also great except people suck at following the instructions.
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Michael M.

Yelp
If you were looking for the ONE Christmas store that would fulfill all your fantasies--this is it! I don't know how big it was, but we were estimating, maybe a couple of football fields worth of Christmas bling. STUFF EVERYWHERE. Can't find it, they'll make it for you! This was an amazing experience and reason enough for the drive to Frankenmuth.
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Nicole N.

Yelp
Why can't I give this place 10 stars!!?? I was visiting from out of state and had seen this place on a tiktok. I LOVE Christmas and just knew I had to stop in! 2.5 hours later, I was glad I stopped!! There's TONS of parking and they just redid their parking lot! When you first walk in you will be blown away by all the lights, decor, Christmas music and joy!! It was May and I was transported to a fabulous December day! I don't want to spoil to much but there is so much to see! There is an area where they show an older film about how the place got started. It was an interesting 20 minutes. I also recommend dropping into the snack place and grabbing a cookie! It tasted just like my grandma made! Simple but tasty! There are soooo many ornaments! I was a bit disappointed to see that the paramedic ornaments were not with the other first responders... they go hand in hand with fire and police. I'd also love to see more paramedic ornaments! This is definitely worth the trip! They even have a sale section! I thought the prices here were very reasonable!

Marilyn H.

Yelp
Bronner's was such a great and fun store to visit. I see why it is so popular. You can find just about any Christmas item you are looking for.
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Kathy M.

Yelp
If your looking for a Christmas store, this is it. They have a huge amount of Christmas items. The downfall was the store appears to have more tree bulbs than anything else. I was hoping for unique items I couldn't find at home. A positive is that you are able to have someone's name put on a selection of bulbs along with stockings The outside of the building has many holiday light displays to help put you in the mood. This is a good place to stop while visiting.
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Foodie F.

Yelp
It's always Christmas at Bronner's! Let's start with the obvious, there's a WIIIIIIIIIDE selection of Christmas, of basically whatever the heck you want. You want food ornaments? They got it. You want animals? It's there. How about weird ass animals? They got that too. How about Jesus? Ofc they have boatloads. He's the reason for the season! I challenge you to visit this place and not buy anything. The selection is so fire. Like I could drop my whole pay check. Pricing is quite reasonable, ranging from $12-$20 per ornament... unless you have bougie style and require handmade / overseas creations... they got that too... there's also opportunities for clearance racks, scattered around, so be on the lookout, I'm a slut for a good sale. I haven't seen anyone mention the bathrooms yet. The women's bathrooms is incredible. The ladies restroom is pink and includes a powder room area, with vanity mirrors, so you know you can always be looking your best. Dolly Parton, the queen, herself has visited. Other celebrities have as well. You are in the presence of greatness. Make sure to visit all the celebs on the gallery outside of the restroom. Bronner's has tons of parking (in fact, take note which entrance you park in, as the store is confusing and every entrance sorta looks the same, once you get hit with the plethora ornaments. There's also a replica of the "Silent Night Chapel" straight outta Austria, so you should mosey your way yonder... I must advise, it probably won't be a silent night tho, as there will be other visitors. Still, it's pretty rad. It's worth while to visit Bronner's at night, even after close. At least during Christmas season, they have TONS of lights illuminating the exterior, where you can drive through the parking lot (just make sure your aware of other cars and don't get into an accident, the state of Michigan has crappy traffic laws.) Don't fear if you don't have snacks... they sell snacks there too! (But no egg nog or bar unfortunately.) There's also a "20 minute spectacular" information DVD program they play every so often, where you can learn more about the store and history of the 'Muth. Personally, we took the opportunity during the program to continue shopping, since the influx of pokey tourists banished to the program space. It was peak season, so I can't blame anyone but myself, yet I'd recommend going here first thing upon opening, to beat the hoards of humans. If you have children, (potential) buyer beware - there's a lot of bodies roaming around, dead beat dads sitting on the town, and I'd hate to see you frown, searching for your children, and seeing them tumbling down. In fact, my heart ached for the Bronner's employees, they were all beyond stressed and I hope stress and anxiety counseling comes with the job. Overall, Bronner's is the place for your ornament needs, and holiday decor. Gifts for all, you will love it here! Bronner's sure knows how to bring on the cheer.
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Mary Lou S.

Yelp
Wow! This place is bigger than huge! I was recently in MI and we went to Frankenmuth for the day. My sister in law said I had to see Bronner's while we were there. So many ornaments and decorations. You can find an ornament for any career. You can coordinate your ornaments in any color. And on and on. You can also spend hours there. Lol.
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Suzy J.

Yelp
Wow! What a magic world of Christmas. Yes, you can have Christmas fun in July. It is a lot more calm and peaceful in July compared to the winter. We had a lot of fun, but we couldn't look too long because the kids were restless. They have every type of ornament you can think of. They have some for family members, occupation, country of origin, blown glass, and much much more. It feels endless. We do not have a Christmas tree yet. We plan to get one thisnl year and I plan to come back in a few months to pick out some ornaments.
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Nikki G.

Yelp
What a place! A little overwhelming but has everything you could possibly need for the holidays. They even had Halloween and Thanksgiving and im.sure they have other items for all holidays. They have a museum, a light display to drive through at night, and many ways to personalize ornaments and stockings. The store is truly a sight to behold. Employees are helpful.
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Robert K.

Yelp
Amazing store. Largest Christmas store in the USA. We spent hours looking at ornaments.
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Chelsea D.

Yelp
Bronner's was fun! There are ornaments as far as the eye can see. Everything you can think of. The atmosphere is well lit. The people are helpful. The selection is extensive.
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Chris H.

Yelp
A Christmas Explosion! I have never seen so much Christmas decorations in my life. If you can imagine it they have it. Everything from Christmas tree decorations to the trees themselves. String lights to snow globes. Lighted mirrors to Nutcrackers. Decorations from around the world. That's about 1% of what they have. This is no small place either. It's easily the size of a Walmart, maybe even 2. Definitely worth a visit if you're in the area or really need something Christmas themed! Absolutely a 5 star review. Would I return? If I'm in the area, then yes.
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Sarah T.

Yelp
This is one of my favorite places ever! Everything embodies the Christmas spirit, and the staff have always been pleasant and approachable. I have been here so many times that I can recognize when they get new products. I have never had a bad experience and encourage everyone who loves the Christmas spirit to visit this wonderful place.
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Lindsay G.

Yelp
If Christmas is your favorite time of year, or if you/your friends are celebrating a special milestone, or you just feel like taking a day trip to a little Bavaria town, then you must come to Frankenmuth and stop at Bronner's! It's literally a wonderland of every ornament you could dream of and it surely will bring you the nostalgia of every magical Christmas feeling as you walk around. The staff is so friendly and they even offer free engraving of most ornaments! If you need a snack, they have a cafe with plenty of quick bites, including, baked goods, pretzels, soup, and more! This is a special spot that is a must see. It will not be a quick trip, but it will be WORTH IT!
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Linda J.

Yelp
I was searching for years for crystal icicles and I found them here! I ordered them five days before Christmas and they actually came two days before Christmas! You can tell that a REAL person carefully packed AND checked the order before it went out their store! There was even a candy cane attached to the thank you card! A real thank you card!!!! I live in another state but will have to take a road trip to see such a store that has old fashioned custom care I was so amazed at their service and obvious dedication to their customers! You must shop here! By they way my crystal icicles were truly beautiful
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Alexandria J.

Yelp
Just a fun store to stop at and look around. They have ornaments of every single type, if you can think of it, they have it. They also have millions of customization options. A lot come with a free custom name. The penners were all really friendly. There's christmas trees, lights, LED signs, figurines, gifts, snacks and so much more. It's also a short drive away from downtown Frankenmuth. Can't wait to visit again and get more custom oranaments!
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Alex S.

Yelp
Only Christmas store I know of. Overwhelming, especially if you haven't been there before. THE place to go for specialized and personalized Christmas ornaments, as well as any other Christmas decorations you can imagine. Make sure you check out the Silent Night chapel, and the other attractions in Frankenmuth.

Angry P.

Yelp
Went to Bronner's with hubby, family and the in-laws - had a great time! It's a beautiful Christmas market - unique, filled with Christmas wonder, tons and tons of ornaments, wreaths, trees, and every possible Christmas decor one might need. Beautifully decorated inside and out. Christ is the reason for the season! Bronner's gets this! We also had lunch at the cafeteria which was nice. Parking is huge! Would definitely recommend a visit to Bronner's! The Silent night chapel is also on the other side of the garage which is highly recommended to visit. A must when in Frankenmuth!
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Maggie B.

Yelp
This was our first stop on our visit to Michigan. The store is two acres huge with all things Christmas, a small snack bar and friendly staff. We can't imagine what it must look like around the holidays! Definitely worth seeing and exploring the small village of Frankenmuth, MI.

Erin S.

Yelp
I am a huge Christmas lover, so I was really excited to check this place out. When you walk in, it's overwhelming how many things are right in front of you. I went in November so it's safe to say there was a good amount of people there. They have every single Christmas decoration imaginable. Nutcrackers, ornaments, trees, santas, elves, candy canes, nativity scenes, and a whole bunch of candy. They also have a food court so you can stop and rest and get something to eat. I'm rating this a three because it was just a whole bunch of walking and after about an hour and half it kind of got boring. It was also sweltering hot in there because of the amount of people. Everything was also pretty expensive, so it was a whole lot of looking, not a lot of buying. Still a cool place to go and I recommend checking it out if you love Christmas and have money to spend.
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Elise L.

Yelp
I really liked stopping here but didn't like most of the ornaments made in China - people were scooping lots of products but doubt if they knew were not made in USA - such a shame
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Mallory H.

Yelp
We had brought something back that was purchased in August because it wasn't up to the "Bronner Standard" in our opinion. We were gladly and graciously helped by Lisa and Renee and they agreed. They have 25 years of experience between them and knew that Wally would not have been happy with the product and want to do what is right for the customer. Without question, they completely redid the personalization on the ornaments and sent us on our merry way. These ornaments are very durable. We can speak to the fact that they can last 25+ years. The selection is top notch. I don't think that they are missing a single category! Overall, it was a very enjoyable experience. The entire staff was friendly.
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Nicole S.

Yelp
Whoa! This is the place to visit in Frankenmuth for all-things Christmas, because Bronner's is literally all-things Christmas. Almost every day of the year, you can walk in and feel the holly-jolly merriment of the Christmas season all around you. Bronner's is so big that it's easy to get lost. Make sure you have your walking shoes on, because this store is almost two football fields in size. There are a few different entrances, so make a note to remember the entrance you walked into. It will help. But if you get lost and start feeling peckish, you can wander into the snack bar, which has fun snacks like ice cream, cookies and coffee. Take a pic with Santa and Mrs. Claus, who are occupying a seat at the front of the cafe. There so many Christmas ornaments at Bronner's! And they're all organized into sections, so it makes it a little easier to find things. You can find ornaments pertaining to breakfast food, hobbies, music, countries, angels, pets and more. There are even sections with just s'mores ornaments! It's a little overwhelming, but just give yourself lots of time to wander and take everything in. But if you are looking for something specific, it's easy to find a person to ask questions -- there are lots of people working in the store and they all seem happy to help. Photo ops abound. This is a place where you will want to have your camera out because it's so sparkly and colorful everywhere you look. And don't forget to walk outside and take some photos by the giant Santa at the front of the store.
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Cristina B.

Yelp
I LOVE BRONNER'S! I've been coming to Bronner's and Frankenmuth for as long as I can remember. Bronner's is truly a Christmas wonderland! From the thousands of Christmas lights and decor as you pull into the parking lot, to the constant Christmas music inside, and the endless ornament options -- you're bound to find something that makes you smile when you visit! My boyfriend and I started a tradition when we moved into our first home that we always buy a new ornament each year for the Christmas tree. Did I mention Bronner's has endless ornaments? I mean it! Everything is put in different sections. It all blends together so well. Spend hours here and take it all in. You're bound to find the perfect ornament for your tree. The best part? A kind employee can personalize your ornament for FREE. Even better? It's ready the same day! As expected, it does get busy here (especially during the holiday season) Bronner's is open all year round though! We like to stop in right after Halloween and there is typically plenty of open space to leisurely walk around and enjoy your time. There is two food options here with drinks and food to enjoy while relaxing at a table. Stop in today and get into the Christmas spirit!
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Rebekah A.

Yelp
Think CHRISTmas on crack, and that's what you'll find here. Pretty much any Christmas decorations you can imagine are found here. Throughout the "mall" they have sections for pretty much every variety you can think- breeds of dogs, vocations, different sports, sport teams, different countries, ect. If you can think of a category they probably have a section of Christmas ornaments for it. Many ornaments are customizable as well. The back wall of the main stretch is lined with stations where employees are hand painting and customizing Christmas ornaments to your order while you shop! How cool is that. You can also have stockings and a number of other items customized during your visit, many of which the customization is included in the price of the product. Kids (or parents) getting overwhelmed and need a break? Fear not. The center of this wonderland has a snack and dining area where you can order a pretzel, pizza or whatever your heart desires with a side of hot chocolate and sit down for a bit. With that said I'd recommend that you come here with a full belly, lots of energy and... if your kids are grabbers maybe send them with dad to the park. Lots of fragile Christmas ornaments! The only thing I was surprised they didn't have much of was Christmas cards. That was the one thing I intended to purchase when I walked in and to my surprise there was very few options. I picked out a few post cards though. Pro tip: if you're traveling, they'll ship any purchases of $100 or more to your home for you for just under $9 flat rate.
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Karen N.

Yelp
I brought Max here so he could see how massive this place is. It's September and they were busy. There are 16 sections. If you get lost from your party, get on the cell phone and stand under a numbered sign. They will find you in no time. When it's close to Christmas, they are prepared for the crowds. There are multiple check out stations. If you get hungry while you shop, there is a cafe. The most unique Christmas item I saw was the reusable Advent Calendars. They were made of wood and when you opened a box, it would play Christmas music. What will they think of next?
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Carrie G.

Yelp
When you visit Frankenmuth to eat at a chicken restaurant, you must stop here! This is the largest and oldest Christmas store in the US! We make a special trip every year to find Christmas ornaments for our kiddos. Trust me, ANY ornament you would like to find is here! You WILL get lost in here, so grab the map. It smells like mildew- but no worries- it's the carpet. If you have dust or mold allergies, take a Zyrtec beforehand, lol. I'm honestly hoping someday they either rip that old carpeting out or replace it. But now it kind of adds to the charm. Every year I know I'm going to smell it and it makes me smile.
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Maureen J.

Yelp
We had such a good time. Their inventory is beyond expansive! This is a delightful place to lose a couple of hours listening to Christmas music and buying any kind of Christmas decorations under the sun. The chapel was a not to miss stop. So charming!
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Stephanie K.

Yelp
Massive store! Everything is organized but it's still very overwhelming If you want anything personalized, do that first! We went on the Saturday of Labor Day Weekend so it's not like many people are in a frenzy for buying Christmas presents and the wait time for personalization was an hour. However, an hour isn't a long time because you could easily spend the time exploring.
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Van F.

Yelp
I loved this place 3 years ago when we went the first time, but I wasn't thrilled this previous time around. I didn't realize how overpriced EVERYTHING is. It seems like the whole store is just ornaments. It was difficult to find anything else that weren't ornaments. Not sure if it's really worth the hype, long lines, and seeing millions of people inside (surely felt like millions). But I do love the Christmas spirit and the inventory so I'll leave with something positive.
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Liz P.

Yelp
This place is wild! The last time my boyfriend and I went to Frankenmuth, in January, we were going to arrive at Bronners at like 5:05pm ... only to find out they close at 5pm normally (maybe 5:30 now, according to the front of the store). So Bronner's was definitely on the list for this time. I have been to Bronner's before but many years ago, with my parents ... guessing 15-20 years ago was the last time. I remembered it being huge but it was larger than I remembered. My boyfriend purchased a few ornaments, and I purchased a Frankenmuth small tote bag. Both of us had a coupon from Zehnder's that you get when you redeem your free birthday chicken dinner, so we each got one free ornament, which was pretty - a red one that says "Merry Christmas" on it. Definitely a fun place to stop by even if you don't celebrate Christmas (I'm Jewish). One odd thing to note: they threw in a few flyers, etc. with my purchase, one of which was titled "Reasons to Go to Church More," or something, which I didn't really like ... weirdly, my boyfriend didn't get that flyer in his bag. Other than that, plan to spend a few hours here, as the store is gigantic.