Bronner's Christmas Wonderland

Christmas store · Frankenmuth

Bronner's Christmas Wonderland

Christmas store · Frankenmuth

1

25 Christmas Ln, Frankenmuth, MI 48734

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Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null
Bronner's Christmas Wonderland by null

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Vast Christmas emporium with ornaments, lights, gifts & trees  

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25 Christmas Ln, Frankenmuth, MI 48734 Get directions

bronners.com
@bronnerschristmas

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25 Christmas Ln, Frankenmuth, MI 48734 Get directions

+1 989 652 9931
bronners.com
@bronnerschristmas
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@BronnersXmas

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Aug 31, 2025

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18 Cheap Weekend Getaways Around the United States

"The world's largest Christmas store, presented as a must-see stop to get into the festive spirit year-round with a vast selection of ornaments and holiday décor that contribute to the town's 'Little Bavaria' feel." - Patricia Doherty Patricia Doherty Patricia Doherty is a writer who specializes in covering destinations, resorts, and cruises for Travel + Leisure and other publications. Travel + Leisure Editorial Guidelines

https://www.travelandleisure.com/weekend-getaways/cheap-weekend-getaways-in-the-usa
View Postcard for Bronner's Christmas Wonderland

Amanda Guzik

Google
Beautiful fun for this CHRISTmas fanatic. We walked the outside first which was a nice break from the car. Everyone was helpful and nice. The store was ORGANIZED! Lots and lots of ornaments. They will ship to your home if you’re traveling which was perfect!!! They have a cafe and clean restrooms.

Bryan Rupp

Google
This is a very impressive Christmas superstore with a vast selection of items. Merchandise is organized by type, color, and theme, making it easy to browse. Be prepared to do some walking, as the store is quite large. The parking lot is an attraction in itself, decorated throughout with Christmas displays on the grounds, light poles, and the building facade. For any Christmas enthusiast, this place is a dream come true. Prices are on the higher side, but that’s to be expected in the third decade of the 21st century. The store’s hours are somewhat limited, and visitors should be aware that there is an overarching Christian religious theme. Other holidays are represented in smaller sections.

Scott Nelsen

Google
Bronner's is the biggest and best Christmas store that I've ever been to. It has just about everything Christmas related that anyone could need. You could easily spend several hours there if you wanted to. Be sure to visit the 'Silent Night Memorial Chapel' on the southern end of the property (pic 4) as well. It's small but is very beautiful.

Susanne Smith

Google
Most amazing Christmas Shop there is. With the new idea of decorating trees and homes for All the Holidays, it's not just Christmas. Biggest selection of decorations I have ever seen in one building. Wow, Just Wow!!!!

R C

Google
If you're visiting Frankenmuth or on vacation near Lake Huron, you absolutely have to visit this place. When I walked in I was impressed, but then I realized I was only in one section of this place, I turned the corner... IT'S A SEVEN ACRE STORE. That's 5.5 football fields. Full of Christmas and Nativity goodness. Just bring the family, it's awesome.

Tim Olson

Google
Bronner's is a must see if you go to Frankenmuth. The building is huge and has virtually everything Christmas in the store. I've been there a few times before, which was about 10-15 years ago, and it's still a great place. Be prepared to spend at least and hour there, so you can see most of the sections. Also, there's plenty of parking in the free parking lots.

Amy Rawlins

Google
From ornaments, lights, and decor, Bronner's has everything Christmas. Getting to it from the freeway is easy. The parking lot is massive. The parking lot itself is decorated with life-size decor and lights. Remember which entrance you came in. There is a map with each section categorized. (Recommend taking a picture for reference) There is a huge area with ornaments and stocking that can be personalized. There are themed dishes and serving sets. They also have some Easter and Halloween decor. If you have been looking for a specific pr themed ornament, they probably have it. They have restrooms and a snack area with seating. There were plenty of staff throughout for assistance or questions.

Joel Mauer

Google
First time I ever visited this huge store..Love the fact that it is open year around..This place is loaded with Christmas items. Loved looking at different items they sold such as Christmas trees!!
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Jonathan R.

Yelp
World Largest Christmas Store, what else can you say? Bronners will have everything you need and everything you never thought you needed. Along this massive store, you'll see custom made decorations and scenes that Bronners makes to inspire you for your own home decorating. For example, many many mini houses from Dept 56, ornaments from around the world in life-size nativity scenes. There are picture spots throughout this location that many people come to take their annual Christmas photos. There is no military discount, but you do get to pick out a free bulb. Come visit Christmas lovers!
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Phyllis B.

Yelp
If you want a certain type of Christmas ornament, I can't imagine they don't have it!! Beautiful store with some gorgeous pre-lite trees. It was very fun to wander around.
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C Y.

Yelp
Bronner's is overflowing with beautiful ornaments, festive decor, and holiday spirit. The selection is unmatched, and the staff is always warm and welcoming. A must-stop in Frankenmuth - also you can ship ornaments if you are visiting from afar
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Maureen B.

Yelp
We love stopping by here on our way back from up north. Always nice to see the new selection of items that they have and walk around. It is definitely like a portal in time and straight to Christmas. We will return again and again. If Christmas is the thing for you, this is definitely your one stop shop. They have everything your heart can desire.
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Sandy T.

Yelp
This place is massive! No wonder they have maps available to navigate this behemoth of a store. Not only do they have ornaments, they sell xmas trees, lights, Santa suits, all sorts of figurines, nativity scenes, gnomes, and stockings. There is even a concessions area to have light refreshments and a program theater showing videos of Bronner's history and a sort of figurine museum from around the world. They also offer personalization on ornaments and stockings and you can have things shipped. The ornaments price range roughly $10 average to $40 higher end. There are some unique glass pieces and plenty of themed ones like food, profession, dog breed, beach, etc. Outside of the building, 222 steps from the south entrance is a replica of an Austria chapel that you can enter to learn about the history of the carol "Silent Night." There's a guest signing book that you can see other visitors' names & where they're from. Definitely a one of a kind store for Christmas enthusiasts or anyone near Frankenmuth.
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Nisreen F.

Yelp
Where's the happiest place for football players after the Super Bowl Disney. Ok, fine. But where's the happiest place in Michigan for Mom.... Bronners in Frankenmuth! We love it. Just let imagination go with ornaments and Christmas Decor. We had another great experience, thank you Karen! She was smiling the whole time and making my children's personalized experience WONDERful!

Marilyn H.

Yelp
Bronner's was such a great and fun store to visit. I see why it is so popular. You can find just about any Christmas item you are looking for.
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Eric D.

Yelp
When I was told I would be stopping at a Christmas store. I assumed just like any other store that it would be small and quaint. Boy was I wrong. This building is overwhelming. It is huge. I didn't know where to begin. But I felt great knowing I had plenty of time to walk around. The staff was very friendly. And was very knowledgeable. I wish I could say it was easy to find what I was looking for. But I didn't know what I was looking for. So I walked around looking at everything. You need several hours to walk around this place. Plan accordingly.
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Alia G.

Yelp
This place is Christmas on Steroids. Probably the biggest Christmas store in the world. (I'm just guessing.) It's HUGE. Have a plan... and grab a map... and remember what entrance you entered at or need to exit to re-find your car/group. Yes... there are several entry/exit points and they are NOT near one another. SO MUCH! It's a tad overwhelming. In fact.... I saw a Santa... and was like... Oh, I like him! Snapped a picture and then continued to wander around. 1) I was pressed for time because we were only given an hour to shop... and 2) I was trying to help a friend find something specific... and 3) I couldn't find the Santa again to tell an associate I wanted to buy/ship him home with the time I had left. Probably just as well... my hubs would have been like "WTH!?" hahahhaha Would not be the first time I've done something like that... bought and shipped Christmas decor while on vacay. Now... if you need to custom/personalized Christmas ornaments/gifts... this is the place. Have a list and be organized... it will help you and the folks trying to help you. They also have lots and lots of the different brands of Christmas Villages. They actually have lots and lots of different everything... let's just go with that. Wander and Enjoy!
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Amethyst W.

Yelp
Back again for our annual visit to our favorite place during the holidays. It's become our tradition to come here every year around Christmas that we can pick out our ornament of the year. The kids love visiting here so they can get their pictures and look around and feel nostalgia of childhood and also reminiscing about past Christmas looking forward to the Christmas of the current year. Recommend coming back year after year been here. Definitely come around the holidays although Christmas lights really get you into the Christmas spirit.
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Stacey V.

Yelp
What an Amazing Christmas store. Plan on spending a few hours here to see everything. So many Christmas ornaments and very nicely organized and well decorated. Lots of Christmas trees and lights and Christmas toppers to see. Nativity scene and Christmas villages. Christmas ornaments from around the world. Snack bar area where you can grab a bit to eat and rest. Friendly staff and very knowledgeable and helpful. Also on the ground outside is a beautiful replica Chapel of The Night Before Christmas so very lovely a must see. Looking forward to my next visit. If you enjoy Christmas decorations you will love this store
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Rick B.

Yelp
Out and about in Frankenmuth, Michigan ... I hate to admit it, but Bronner's was the real reason we drove over these 300 miles. Frankenmuth is self-styled as Little Bavaria ... and Bronner's is self-styled as the World's Largest Christmas store. In both cases, the positioning is right on. You don't visit Frankenmuth with out visiting Bronner's. Bronner's is like an indoor mall of everything Christmas. We first visited 25 years ago, and our recent revisit made us feel like not one thing had changed. You can shop for ornaments (thousands of them), Christmas trees (pre-lit or not, flocked or not, and all faux trees), all sorts of knick-knacks that you can have personalized (right there and immediately and generally free of charge), and scores of lights (strings and objects and other). There are also many religious items for the having, keeping the CHRIST in Christmas. It really is hard to give one a perspective of Bronner's. When we said mall-like, we meant it. Come wearing gym shoes because you'll be walking all over the place. The parking lot is like a football field, big enough to handle the crowds that arrive to shop Bronner's. If you can get here, do so. It is the one store you'll need for Christmas ... when it comes to decorations and such. Loads of staff working the registers and the floor, all very helpful and smiling. This is a happy place, and one where your kids will enjoy the lights and stimulation ... just keep a hand on them so they don't break everything. Recommended.
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Michael T.

Yelp
A very cool place with a TON of holiday options, but not was it overwhelming the weeks before Christmas. The signs are great and the guidance from them is also great except people suck at following the instructions.
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Michael M.

Yelp
If you were looking for the ONE Christmas store that would fulfill all your fantasies--this is it! I don't know how big it was, but we were estimating, maybe a couple of football fields worth of Christmas bling. STUFF EVERYWHERE. Can't find it, they'll make it for you! This was an amazing experience and reason enough for the drive to Frankenmuth.
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Nicole N.

Yelp
Why can't I give this place 10 stars!!?? I was visiting from out of state and had seen this place on a tiktok. I LOVE Christmas and just knew I had to stop in! 2.5 hours later, I was glad I stopped!! There's TONS of parking and they just redid their parking lot! When you first walk in you will be blown away by all the lights, decor, Christmas music and joy!! It was May and I was transported to a fabulous December day! I don't want to spoil to much but there is so much to see! There is an area where they show an older film about how the place got started. It was an interesting 20 minutes. I also recommend dropping into the snack place and grabbing a cookie! It tasted just like my grandma made! Simple but tasty! There are soooo many ornaments! I was a bit disappointed to see that the paramedic ornaments were not with the other first responders... they go hand in hand with fire and police. I'd also love to see more paramedic ornaments! This is definitely worth the trip! They even have a sale section! I thought the prices here were very reasonable!
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Kathy M.

Yelp
If your looking for a Christmas store, this is it. They have a huge amount of Christmas items. The downfall was the store appears to have more tree bulbs than anything else. I was hoping for unique items I couldn't find at home. A positive is that you are able to have someone's name put on a selection of bulbs along with stockings The outside of the building has many holiday light displays to help put you in the mood. This is a good place to stop while visiting.
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Foodie F.

Yelp
It's always Christmas at Bronner's! Let's start with the obvious, there's a WIIIIIIIIIDE selection of Christmas, of basically whatever the heck you want. You want food ornaments? They got it. You want animals? It's there. How about weird ass animals? They got that too. How about Jesus? Ofc they have boatloads. He's the reason for the season! I challenge you to visit this place and not buy anything. The selection is so fire. Like I could drop my whole pay check. Pricing is quite reasonable, ranging from $12-$20 per ornament... unless you have bougie style and require handmade / overseas creations... they got that too... there's also opportunities for clearance racks, scattered around, so be on the lookout, I'm a slut for a good sale. I haven't seen anyone mention the bathrooms yet. The women's bathrooms is incredible. The ladies restroom is pink and includes a powder room area, with vanity mirrors, so you know you can always be looking your best. Dolly Parton, the queen, herself has visited. Other celebrities have as well. You are in the presence of greatness. Make sure to visit all the celebs on the gallery outside of the restroom. Bronner's has tons of parking (in fact, take note which entrance you park in, as the store is confusing and every entrance sorta looks the same, once you get hit with the plethora ornaments. There's also a replica of the "Silent Night Chapel" straight outta Austria, so you should mosey your way yonder... I must advise, it probably won't be a silent night tho, as there will be other visitors. Still, it's pretty rad. It's worth while to visit Bronner's at night, even after close. At least during Christmas season, they have TONS of lights illuminating the exterior, where you can drive through the parking lot (just make sure your aware of other cars and don't get into an accident, the state of Michigan has crappy traffic laws.) Don't fear if you don't have snacks... they sell snacks there too! (But no egg nog or bar unfortunately.) There's also a "20 minute spectacular" information DVD program they play every so often, where you can learn more about the store and history of the 'Muth. Personally, we took the opportunity during the program to continue shopping, since the influx of pokey tourists banished to the program space. It was peak season, so I can't blame anyone but myself, yet I'd recommend going here first thing upon opening, to beat the hoards of humans. If you have children, (potential) buyer beware - there's a lot of bodies roaming around, dead beat dads sitting on the town, and I'd hate to see you frown, searching for your children, and seeing them tumbling down. In fact, my heart ached for the Bronner's employees, they were all beyond stressed and I hope stress and anxiety counseling comes with the job. Overall, Bronner's is the place for your ornament needs, and holiday decor. Gifts for all, you will love it here! Bronner's sure knows how to bring on the cheer.
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Mary Lou S.

Yelp
Wow! This place is bigger than huge! I was recently in MI and we went to Frankenmuth for the day. My sister in law said I had to see Bronner's while we were there. So many ornaments and decorations. You can find an ornament for any career. You can coordinate your ornaments in any color. And on and on. You can also spend hours there. Lol.
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Robert K.

Yelp
Amazing store. Largest Christmas store in the USA. We spent hours looking at ornaments.
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Suzy J.

Yelp
Wow! What a magic world of Christmas. Yes, you can have Christmas fun in July. It is a lot more calm and peaceful in July compared to the winter. We had a lot of fun, but we couldn't look too long because the kids were restless. They have every type of ornament you can think of. They have some for family members, occupation, country of origin, blown glass, and much much more. It feels endless. We do not have a Christmas tree yet. We plan to get one thisnl year and I plan to come back in a few months to pick out some ornaments.

Erin S.

Yelp
I am a huge Christmas lover, so I was really excited to check this place out. When you walk in, it's overwhelming how many things are right in front of you. I went in November so it's safe to say there was a good amount of people there. They have every single Christmas decoration imaginable. Nutcrackers, ornaments, trees, santas, elves, candy canes, nativity scenes, and a whole bunch of candy. They also have a food court so you can stop and rest and get something to eat. I'm rating this a three because it was just a whole bunch of walking and after about an hour and half it kind of got boring. It was also sweltering hot in there because of the amount of people. Everything was also pretty expensive, so it was a whole lot of looking, not a lot of buying. Still a cool place to go and I recommend checking it out if you love Christmas and have money to spend.
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Nikki G.

Yelp
What a place! A little overwhelming but has everything you could possibly need for the holidays. They even had Halloween and Thanksgiving and im.sure they have other items for all holidays. They have a museum, a light display to drive through at night, and many ways to personalize ornaments and stockings. The store is truly a sight to behold. Employees are helpful.
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Chelsea D.

Yelp
Bronner's was fun! There are ornaments as far as the eye can see. Everything you can think of. The atmosphere is well lit. The people are helpful. The selection is extensive.
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Chris H.

Yelp
A Christmas Explosion! I have never seen so much Christmas decorations in my life. If you can imagine it they have it. Everything from Christmas tree decorations to the trees themselves. String lights to snow globes. Lighted mirrors to Nutcrackers. Decorations from around the world. That's about 1% of what they have. This is no small place either. It's easily the size of a Walmart, maybe even 2. Definitely worth a visit if you're in the area or really need something Christmas themed! Absolutely a 5 star review. Would I return? If I'm in the area, then yes.
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Maggie B.

Yelp
This was our first stop on our visit to Michigan. The store is two acres huge with all things Christmas, a small snack bar and friendly staff. We can't imagine what it must look like around the holidays! Definitely worth seeing and exploring the small village of Frankenmuth, MI.
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Sarah T.

Yelp
This is one of my favorite places ever! Everything embodies the Christmas spirit, and the staff have always been pleasant and approachable. I have been here so many times that I can recognize when they get new products. I have never had a bad experience and encourage everyone who loves the Christmas spirit to visit this wonderful place.
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Lindsay G.

Yelp
If Christmas is your favorite time of year, or if you/your friends are celebrating a special milestone, or you just feel like taking a day trip to a little Bavaria town, then you must come to Frankenmuth and stop at Bronner's! It's literally a wonderland of every ornament you could dream of and it surely will bring you the nostalgia of every magical Christmas feeling as you walk around. The staff is so friendly and they even offer free engraving of most ornaments! If you need a snack, they have a cafe with plenty of quick bites, including, baked goods, pretzels, soup, and more! This is a special spot that is a must see. It will not be a quick trip, but it will be WORTH IT!
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Linda J.

Yelp
I was searching for years for crystal icicles and I found them here! I ordered them five days before Christmas and they actually came two days before Christmas! You can tell that a REAL person carefully packed AND checked the order before it went out their store! There was even a candy cane attached to the thank you card! A real thank you card!!!! I live in another state but will have to take a road trip to see such a store that has old fashioned custom care I was so amazed at their service and obvious dedication to their customers! You must shop here! By they way my crystal icicles were truly beautiful
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Alexandria J.

Yelp
Just a fun store to stop at and look around. They have ornaments of every single type, if you can think of it, they have it. They also have millions of customization options. A lot come with a free custom name. The penners were all really friendly. There's christmas trees, lights, LED signs, figurines, gifts, snacks and so much more. It's also a short drive away from downtown Frankenmuth. Can't wait to visit again and get more custom oranaments!
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Alex S.

Yelp
Only Christmas store I know of. Overwhelming, especially if you haven't been there before. THE place to go for specialized and personalized Christmas ornaments, as well as any other Christmas decorations you can imagine. Make sure you check out the Silent Night chapel, and the other attractions in Frankenmuth.

Angry P.

Yelp
Went to Bronner's with hubby, family and the in-laws - had a great time! It's a beautiful Christmas market - unique, filled with Christmas wonder, tons and tons of ornaments, wreaths, trees, and every possible Christmas decor one might need. Beautifully decorated inside and out. Christ is the reason for the season! Bronner's gets this! We also had lunch at the cafeteria which was nice. Parking is huge! Would definitely recommend a visit to Bronner's! The Silent night chapel is also on the other side of the garage which is highly recommended to visit. A must when in Frankenmuth!
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Elise L.

Yelp
I really liked stopping here but didn't like most of the ornaments made in China - people were scooping lots of products but doubt if they knew were not made in USA - such a shame
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Mallory H.

Yelp
We had brought something back that was purchased in August because it wasn't up to the "Bronner Standard" in our opinion. We were gladly and graciously helped by Lisa and Renee and they agreed. They have 25 years of experience between them and knew that Wally would not have been happy with the product and want to do what is right for the customer. Without question, they completely redid the personalization on the ornaments and sent us on our merry way. These ornaments are very durable. We can speak to the fact that they can last 25+ years. The selection is top notch. I don't think that they are missing a single category! Overall, it was a very enjoyable experience. The entire staff was friendly.
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Nicole S.

Yelp
Whoa! This is the place to visit in Frankenmuth for all-things Christmas, because Bronner's is literally all-things Christmas. Almost every day of the year, you can walk in and feel the holly-jolly merriment of the Christmas season all around you. Bronner's is so big that it's easy to get lost. Make sure you have your walking shoes on, because this store is almost two football fields in size. There are a few different entrances, so make a note to remember the entrance you walked into. It will help. But if you get lost and start feeling peckish, you can wander into the snack bar, which has fun snacks like ice cream, cookies and coffee. Take a pic with Santa and Mrs. Claus, who are occupying a seat at the front of the cafe. There so many Christmas ornaments at Bronner's! And they're all organized into sections, so it makes it a little easier to find things. You can find ornaments pertaining to breakfast food, hobbies, music, countries, angels, pets and more. There are even sections with just s'mores ornaments! It's a little overwhelming, but just give yourself lots of time to wander and take everything in. But if you are looking for something specific, it's easy to find a person to ask questions -- there are lots of people working in the store and they all seem happy to help. Photo ops abound. This is a place where you will want to have your camera out because it's so sparkly and colorful everywhere you look. And don't forget to walk outside and take some photos by the giant Santa at the front of the store.
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Cristina B.

Yelp
I LOVE BRONNER'S! I've been coming to Bronner's and Frankenmuth for as long as I can remember. Bronner's is truly a Christmas wonderland! From the thousands of Christmas lights and decor as you pull into the parking lot, to the constant Christmas music inside, and the endless ornament options -- you're bound to find something that makes you smile when you visit! My boyfriend and I started a tradition when we moved into our first home that we always buy a new ornament each year for the Christmas tree. Did I mention Bronner's has endless ornaments? I mean it! Everything is put in different sections. It all blends together so well. Spend hours here and take it all in. You're bound to find the perfect ornament for your tree. The best part? A kind employee can personalize your ornament for FREE. Even better? It's ready the same day! As expected, it does get busy here (especially during the holiday season) Bronner's is open all year round though! We like to stop in right after Halloween and there is typically plenty of open space to leisurely walk around and enjoy your time. There is two food options here with drinks and food to enjoy while relaxing at a table. Stop in today and get into the Christmas spirit!
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Karen N.

Yelp
I brought Max here so he could see how massive this place is. It's September and they were busy. There are 16 sections. If you get lost from your party, get on the cell phone and stand under a numbered sign. They will find you in no time. When it's close to Christmas, they are prepared for the crowds. There are multiple check out stations. If you get hungry while you shop, there is a cafe. The most unique Christmas item I saw was the reusable Advent Calendars. They were made of wood and when you opened a box, it would play Christmas music. What will they think of next?
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Maureen J.

Yelp
We had such a good time. Their inventory is beyond expansive! This is a delightful place to lose a couple of hours listening to Christmas music and buying any kind of Christmas decorations under the sun. The chapel was a not to miss stop. So charming!
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Rebekah A.

Yelp
Think CHRISTmas on crack, and that's what you'll find here. Pretty much any Christmas decorations you can imagine are found here. Throughout the "mall" they have sections for pretty much every variety you can think- breeds of dogs, vocations, different sports, sport teams, different countries, ect. If you can think of a category they probably have a section of Christmas ornaments for it. Many ornaments are customizable as well. The back wall of the main stretch is lined with stations where employees are hand painting and customizing Christmas ornaments to your order while you shop! How cool is that. You can also have stockings and a number of other items customized during your visit, many of which the customization is included in the price of the product. Kids (or parents) getting overwhelmed and need a break? Fear not. The center of this wonderland has a snack and dining area where you can order a pretzel, pizza or whatever your heart desires with a side of hot chocolate and sit down for a bit. With that said I'd recommend that you come here with a full belly, lots of energy and... if your kids are grabbers maybe send them with dad to the park. Lots of fragile Christmas ornaments! The only thing I was surprised they didn't have much of was Christmas cards. That was the one thing I intended to purchase when I walked in and to my surprise there was very few options. I picked out a few post cards though. Pro tip: if you're traveling, they'll ship any purchases of $100 or more to your home for you for just under $9 flat rate.
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Carrie G.

Yelp
When you visit Frankenmuth to eat at a chicken restaurant, you must stop here! This is the largest and oldest Christmas store in the US! We make a special trip every year to find Christmas ornaments for our kiddos. Trust me, ANY ornament you would like to find is here! You WILL get lost in here, so grab the map. It smells like mildew- but no worries- it's the carpet. If you have dust or mold allergies, take a Zyrtec beforehand, lol. I'm honestly hoping someday they either rip that old carpeting out or replace it. But now it kind of adds to the charm. Every year I know I'm going to smell it and it makes me smile.
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Van F.

Yelp
I loved this place 3 years ago when we went the first time, but I wasn't thrilled this previous time around. I didn't realize how overpriced EVERYTHING is. It seems like the whole store is just ornaments. It was difficult to find anything else that weren't ornaments. Not sure if it's really worth the hype, long lines, and seeing millions of people inside (surely felt like millions). But I do love the Christmas spirit and the inventory so I'll leave with something positive.
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Stephanie K.

Yelp
Massive store! Everything is organized but it's still very overwhelming If you want anything personalized, do that first! We went on the Saturday of Labor Day Weekend so it's not like many people are in a frenzy for buying Christmas presents and the wait time for personalization was an hour. However, an hour isn't a long time because you could easily spend the time exploring.
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Michelle S.

Yelp
The employee who personalized my three ornaments was Dalia. We were there on December 21st and it was crowded, which we expected. Despite the crowd, Dalia smiled, was pleasant, and double checked the names we wanted, even adding tiny paw prints on the small bone design on our dog ornament. She did a nice job. I meant to write out a comment card praising Dalia's customer service, but forgot to do so, so hoping she receives her compliment here. In fact, all employees smiled and were pleasant, which makes me always look forward to my yearly tradition to visit Bronner's.
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Kaleigh W.

Yelp
We came on a Monday a few weeks after Christmas. The place was nearly empty, which made the experience of this enormous holiday hoopla even more magical. Ample amount of parking. The pictures I posted doesn't even express the behemoth size of this store. Lot's of options ranging from tropical animals to kitschy Harry Potter ornaments. There's nearly every major sports team and country represented. You can customize ornaments in-store. They also had Christmas trees, festive garland, other decorations. It was fun walking around and looking at all the goods. Prices were expensive. We walked away with a cute, handmade Cardinal ornament. There is definetly something for everyone! Worth a visit to marvel at the size. And once you're there, you definetly won't be walking away empty handed!
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Liz P.

Yelp
This place is wild! The last time my boyfriend and I went to Frankenmuth, in January, we were going to arrive at Bronners at like 5:05pm ... only to find out they close at 5pm normally (maybe 5:30 now, according to the front of the store). So Bronner's was definitely on the list for this time. I have been to Bronner's before but many years ago, with my parents ... guessing 15-20 years ago was the last time. I remembered it being huge but it was larger than I remembered. My boyfriend purchased a few ornaments, and I purchased a Frankenmuth small tote bag. Both of us had a coupon from Zehnder's that you get when you redeem your free birthday chicken dinner, so we each got one free ornament, which was pretty - a red one that says "Merry Christmas" on it. Definitely a fun place to stop by even if you don't celebrate Christmas (I'm Jewish). One odd thing to note: they threw in a few flyers, etc. with my purchase, one of which was titled "Reasons to Go to Church More," or something, which I didn't really like ... weirdly, my boyfriend didn't get that flyer in his bag. Other than that, plan to spend a few hours here, as the store is gigantic.
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M.A. B.

Yelp
My favorite Christmas store of all time. They have it ALL from lights to ornaments to trees to villages to ... everything.
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Ashley S.

Yelp
Bronner's is truly a magical experience for all ages. It's holiday atmosphere of decorations, lights, and ornaments make it feel like Christmas regardless of when you visit. They have a large selection and while it is a very large store, it is also well organized. While you are there, don't miss out on getting free personalization for your ornament(s). It may take a few minutes (likely longer if you are visiting during a busy season) but the staff that personalized our ornaments was so kind and did a great job. Hoping to visit again in the future!

SueZahn S.

Yelp
Bah Humbug! Keep driving. Had such high expectations and ready to fill up a cart. Last time I was there was 1981 and nothing has changed! This could be a real gem if everything wasn't from China and they put a little creativity into it. Hire an influencer, get a designer, sell natural looking greens and wonderful ribbons. Update your assortment and present it in a way that shoppers feel inspired, not depressed and old.
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Karen N.

Yelp
When visiting Michigan, this business in Frankenmuth will help you celebrate a special kind of Christmas Magic that lasts the whole year through! If you have never stopped in here to shop then WHAT Are you waiting for? YES I was here shopping for personalized Christmas ornaments and enjoyed my experience on September 16, 2021 one day before My Birthday! It was a perfect day of weather and of course the store was light with a crowd of other shoppers so shop early! I purchased 6 ornaments for family members and a special Yelp friend Angie and Will the Dude who live in Clovis, CA. BTW: She posted a photo of the two personalized ornaments I sent her SpecialK Delivery as her new profile. :-) Bronner's CHRISTmas Wonderland was founded in 1945 by Wally Bronner and is currently managed my many family members. This present Bronner building was opened June 8, 1977. This Wonderland Business is visited annually by over two million people, with the weekend after Thanksgiving being the busiest of the year with over 50,000 visitors according to Grace that I talked to when entering the store. Did You Know?! Bronner's has more than 300 decorated trees in the store and on each tree is a Nativity Ornament. Many Christmas lights, decorations, and of course the thousand of ornaments to make your holiday tree sparkle. Custom Ornaments to choose for family, friends, pets, occupation, and so many more with organized areas in the store to find that special item personalized too! Special tag notes when item is Free for writing. Visit Website: www.bronners.com - For Events Calendar Email: infor@bronners.com Catalog: A 68-Page sampling of popular ornaments and Nativities is available upon request at Checkout or at bronners.com. Order online with order tracker too, Take a walk outdoors during the day before entering the store to see many life-sized statue displays. Or each night at dusk until midnight, Bronner's offers a 1/2 mile Christmas Lane of thousands of twinkling lights and outdoor displays. "Season's Eatings" Snack Area is available when you are feeling hungry with light refreshments. OPEN ALL YEAR: Jan. - May Mon. - Thurs. & Sat. 9am - 5:30 pm Fri. 9am - 9pm Sun. 12pm - 5:30 pm June - Dec. Mon- Sat. 9am - 9 pm. Sun. 12 pm - 7pm Address: Bronner's CHRISTmas Wonderland 25 Christmas Lane, P.O. Box 176 Frankenmuth, Michigan 48734 Phone: (989) 652-9931 800-ALL-YEAR ...for recorded information. This Michigan Holiday Business is fun for all ages Year Round! Bronner's CHRISTmas store certainly makes Me Smile when shopping, plus it will always be my favorite stop when I travel up north during the Michigan seasons of Winter, Spring, Summer and Fall! Lastly, I would like to compliment ALL the hardworking employees who work year round with dedication, smiles, positive and helpful attitudes throughout the different areas of this Christmas Wonderland Of A Store!!! ENJOY My photos attached! Merry Christmas Eve! 12/24/2021
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Carol H.

Yelp
Wow, what can I say about Bronner's? The store is huge! This was one of the highlights of my trip to Frankenmuth. So much time can be spent here meandering through the store. It really gets you in the holiday spirit even when it's not Christmas (we visited in August). The displays are beautiful, there's definitely something for everyone. I enjoyed seeing the history of the store. I was surprised about a couple of things. There was not a big selection of artificial trees and they didn't have many holiday food items. We had a magical time nonetheless.