Bronner's Christmas Wonderland

This place is is really amazing! They offer so many special holiday touches for every theme and tradition across the globe. If you are coming from out of town, bring your patience and make sure you have an abundance of time. The holidays are peak shopping and you may be elbow to elbow with hugh crowds, long lines, and an extremely large building. You can personalize ornaments, get a bite to eat, visit Santa, view the train that runs the rails overhead, and get some really great unique gifts!

This old-world German town is home to the world's largest Christmas store, a Christmas wonderland that feels like a glimpse of the North Pole, no matter the season. I loved how every aisle tells a different story -- sport-themed, college-themed, color-themed, Santa suits, personalized ornaments, beautifully detailed nativity scenes, and unique keepsakes you won't find anywhere else. It instantly makes you slow down and smile. You name it, they have it. Every section feels thoughtfully curated. It's not just shopping; it's an experience, you find yourself wandering, looking up, and taking it all in. That said, a few things to keep in mind: the store is huge and can feel overwhelming, it's almost always crowded, and with so many amazing options, it's easy to overspend. Some sections can feel repetitive, and the nonstop Christmas theme might be a bit much if you're not a big holiday fan. Even with these minor points, Bronner's remains a magical place, bringing out childlike joy and reminding you why the holidays feel so special. Clean restrooms and free Wi-Fi were definitely appreciated.

We go every year as a tradition, we even personalize ornaments for the whole family. We’ve bought some really special items from here over the years and have made so many memories. This year I was on a mission to get a new Christmas tree skirt. Didn’t have to look hard since there are so many options. I found one to add to my collection. I always forget how much there is to look at throughout the store. Highly recommend going when the weather is bad this time of year when it’s close to Christmas. Otherwise be patient because there will be lines everywhere. Totally worth a trip, if you’ve never been. If you love Christmas, go during the season. You will not regret it. It’s magical.

Bronner's CHRISTmas Wonderland (yes, that is how Bronner's writes the name of their business) definitely lives up to their reputation as the biggest Christmas store around and proudly open 361 days a year. Situated at the south end of Frankenmuth, Bronner's is hard to miss. This store is HUGE, so definitely mind the map at the entrance or grab a map of the store layout. And it definitely uses that space well as they carry decorations from many of the big brands like Fontanini, Department 56, etc. to items from across the world to ornaments exclusive to Bronner's. Speaking of Fontanini, they have some the big artists visit from tine to time as well. Did I mention they also have some of the best Frankenmuth souvenirs as well? Something for me to remember the next time I visit, for certain. Bronner's also does personalized decorations as well. That includes ornaments, stocking and wreaths. Many of these decorations are done in-house whole you wait while others they can shop to you when completed. If you're looking for something unique, definitely check out these options. Bronner's also respects their founder, Wally Bronner as well. Both with his portrait up front but also the exhibit on the store's history and his contributions to the community. I did buy several decorations for my family while there and I am impressed by how well they treat their ornaments. They carefully package all items purchased in sturdy boxes and make sure your ornament makes it safely. You can even use these over the years as I think they are that good. Good enough to make it from Michigan to Delaware to Missouri and in awesome shape. If you're up in Frankenmuth and want something unique or something for your tree, definitely visit Bronner's.

This place simply fulfills its goal like no other. For a store well known for its ability to harness Christmas cheer, you'd have to be quite the Grinch to not have some fun in here. Even if you don't intend to spend much, there is so much to see and there's likely something for almost everyone. During the holiday season, of course you can expect very large crowds so do keep that in mind if this might cause issue.

today October 29, 2025 is the most unusual day that I’ve ever had it brown over the years. I have celebrate with the Christmas spirit through various activities they have attended but today of all days the most unusual happen the entire city of Frankenmuth lost power and it just froze the entire store. With my natural big mouth, I was able to stand by the West End men’s room door, helping the employees broadcast to the public they could hear my voice that the power was out eventually, we found it be the whole city and that they were trying to get the generator is working on the building so as a former EMT is part of my merge management training I had learned years ago through various activities through Red Cross through the actual state department, Homeland security and President Secret Service activities that I’ve been able to develop bank management plan so come tuition. I just opened my big mouth. Tell people who’s going on. They were very courteous. They were non-panicking and they listened and employees did a great job. personally I pray that people remember God‘s 10 Commandments, especially the commandment thus show steel finders symbol of Christmas of a great faith and for the love of Jesus, but it’s also a place where you can purchase gifts for giving not for Take and I hope that people remembered while they were in the situation not to steal or take advantage of this wonderful company that has been serving our state country for years my love to everybody at Bronner‘s are my special appreciation as they’ve helped me be part of Sanders’s helpers over the years and I’m just so grateful for them that I hope they continue many money many more years. I miss Wally. I miss his wife. They were wonderful outstanding people from making, and they really made a difference for every month. God bless everyone of you and merry Christmas.

This place is definitely an experience you must put on your bucket list. The Christmas elections are amazing and you can pretty much find any ornament you're looking for. I must say they are very highly priced but check out their clearance items and you may find what you're looking for at a much cheaper price. The staff there is very friendly and helpful and they will gift wrap anything you purchase free of charge. I took family visiting from out of town here and they just could not believe how huge this store is and this selection of items were incredible.

I dont like posting my kids in photos but I didnt do a good job of taking the entire Wounderland. They still have a good time shopping here with mom and dad's money. Great pre Christmas times. You always have a great selection and we see you put up with hundreds of non happy families, but you are always happy to help. Thank You. You are always our family favorite.

The world's largest Christmas store is absolutely not a disappointment. You'll want to set aside 1-3 hours to explore because this place is enormous. They have everything; ornaments and decorations for every theme imaginable, plus sections for Halloween, Easter, and more. We especially loved all the Jim Shore figurines and the adorable miniature displays like Charlie Brown and Nightmare Before Christmas. It's such a fun place to wander around, and every corner has something new to check out. If you really want to take things up a notch, I highly recommend booking the 8pm Golden Ticket Trolley tour. Riding around the Bronner's property at night to see the insane amount of Christmas lights is magical, they go all out! Bronner's also has a café, a personalization station, a theater, and even more little surprises tucked throughout. A must-visit if you're in Frankenmuth during the holidays. For more festive adventures and travel reviews, check out our A&M Roam YouTube channel!

This old-world German town is home to the world's largest Christmas store, a Christmas wonderland that feels like a glimpse of the North Pole, no matter the season. I loved how every aisle tells a different story -- sport-themed, college-themed, color-themed, Santa suits, personalized ornaments, beautifully detailed nativity scenes, and unique keepsakes you won't find anywhere else. It instantly makes you slow down and smile. You name it, they have it. Every section feels thoughtfully curated. It's not just shopping; it's an experience, you find yourself wandering, looking up, and taking it all in. That said, a few things to keep in mind: the store is huge and can feel overwhelming, it's almost always crowded, and with so many amazing options, it's easy to overspend. Some sections can feel repetitive, and the nonstop Christmas theme might be a bit much if you're not a big holiday fan. Even with these minor points, Bronner's remains a magical place, bringing out childlike joy and reminding you why the holidays feel so special. Clean restrooms and free Wi-Fi were definitely appreciated.

If you wanted to see Santa's workshop this is as close as you will get. I was truly amazed at how they found so many wonderful ladies to sew and personalize all the stockings and ornaments. It was amazing to see them at work and how nice they are! The prices are sky high! be ready. ornaments are north of 20 dollars for the cool ones. so doing a whole tree in one visit will be the price of a used car. I saw many folks buying one or two each year creating the tree slowly... it will take hours to see it all, and the crowds are plenty.... it is open year round.

If you are looking for a special ornament then you have come to the right place! We visited just after Christmas so they still had all the lights up as you enter the parking lot. Inside is huge with different sections. We spent about an hour strolling around. They do have a cafe but it was closed when we were there. The place is a bit dated but had a lot of nostalgia to the setups. Be prepared that the items are pricey!

Calling allllllll Christmas people! This place has every single Christmas item you can think of. They have every ornament known to man and even offers personalization for ornaments, stockings, you name it. I will say that you need to prepare yourself as this store is huge and the people are everywhere. I can't wait to come back after the holiday to check it out when it's less busy.

"Wonderland" is an understatement. When you pull into Bronner's, it's like entering a theme park! Everything you would imagine it to be...it is! Endless aisles of Christmas ornaments of every type and theme. Big gorgeous holiday displays and lights galore. Christmas music plays while you drift from one room to another. Interesting and unique decorations to peruse. You could easily browse the store for hours if you have the time. Even the restrooms are exceptionally clean and smell like cotton candy (or is it cookies?) when you open the door. We had fun there, enjoying all things Christmas, my favorite holiday! It's hard to be unhappy, meandering through smiling Santa' s and snowmen. Go get your Christmas on...anytime of the year, at Bronner's Christmas Wonderland!

This place is INSANE. Absolutely decked to the nines, Christmas wonderland indeed. It's beautifully decorated and you could spend hours in here looking through everything, I'd highly recommend going during the off season (basically anytime that isn't around Christmas) because otherwise it's impossible to actually look at anything or enjoy walking through. I personally feel they should have a cap at how many people they allow inside at one time.. it's too much and quiet honestly a safety concern if there was ever any kind of emergency or fire etc. if there was a cap at the amount per entry in one set time then you'd actually be able to enjoy browsing and not feel like ants walking in an ant farm.

Normally we really enjoy our Bronner's visits, however, I think due to the time of year that we went it altered our normal experience. During the holidays, Bronner's is beyond PACKED to the point where we were having difficulties looking at ornaments, let alone moving around the store. We had to leave earlier than we expected due to the volume of people that were there. Typically, we do not have a problem with this and enjoy going here, as they have a large selection of ornaments and Christmas decor to choose from. We plan to go back in the summer next year.

We have been here many times. They have a wide variety of Christmas decor all year round. They do have some small sections of other holiday decor. We went around Halloween and there was some fall/halloween stuff. They have a large selection of ornaments that you can get personalized while you wait. The employees are all very friendly and helpful if you are looking for something specific. They will wrap up your ornament purchases in tissue paper and a box for safe travels.

World Largest Christmas Store, what else can you say? Bronners will have everything you need and everything you never thought you needed. Along this massive store, you'll see custom made decorations and scenes that Bronners makes to inspire you for your own home decorating. For example, many many mini houses from Dept 56, ornaments from around the world in life-size nativity scenes. There are picture spots throughout this location that many people come to take their annual Christmas photos. There is no military discount, but you do get to pick out a free bulb. Come visit Christmas lovers!

If you love Christmas, then you will not be able to leave this place - for hours. It's huge, and goes on and on. Everything you could possibly want for Christmas. Ornaments, gifts for everyone. Anything you can imagine, it's here!

IF, you really love Christmas, and you are a decorator fan, this is a wonderful place to, otherwise I would not bother, Prices are really high, snacks are generic, But the building and grounds are festive. Is easy to access from the freeway,

What isn't to like at a year round Christmas store! It is huge and easy to get a little lost. They give maps and it is helpful to find what you are looking for. I love the selection and also like how they sneak in Halloween as well. The staff is always friendly and super helpful when we have asked questions or where things might be. Overall, it is a wonderful store and we will be taking all our out of town visitors here!

A trip to Frankenmuth isn't complete without a stop at Bronner's. Truly a Christmas wonderland. I always seem to be able to find a few new ornaments or other decorations when visiting Bronner's.

If you want a certain type of Christmas ornament, I can't imagine they don't have it!! Beautiful store with some gorgeous pre-lite trees. It was very fun to wander around.

We love stopping by here on our way back from up north. Always nice to see the new selection of items that they have and walk around. It is definitely like a portal in time and straight to Christmas. We will return again and again. If Christmas is the thing for you, this is definitely your one stop shop. They have everything your heart can desire.

When I was told I would be stopping at a Christmas store. I assumed just like any other store that it would be small and quaint. Boy was I wrong. This building is overwhelming. It is huge. I didn't know where to begin. But I felt great knowing I had plenty of time to walk around. The staff was very friendly. And was very knowledgeable. I wish I could say it was easy to find what I was looking for. But I didn't know what I was looking for. So I walked around looking at everything. You need several hours to walk around this place. Plan accordingly.

If you love Christmas, this is the place to go. I was a little overwhelmed... but they hand out maps when you walk in. Yes, the store is that big lol. The maps made it easier. I noticed that there are multiple placements for products: for example there are certain ornaments in say, Section 10A... but you'll see the same ones over in Section 10F. The pre-lit trees are beautiful! I liked the unique lighted displays (they look 3 dimensional). You could spend hours here for sure... and even get a bite at their cafe/snack shop. There are a bunch of personalization stations too!

Bronner's is overflowing with beautiful ornaments, festive decor, and holiday spirit. The selection is unmatched, and the staff is always warm and welcoming. A must-stop in Frankenmuth - also you can ship ornaments if you are visiting from afar

Where's the happiest place for football players after the Super Bowl Disney. Ok, fine. But where's the happiest place in Michigan for Mom.... Bronners in Frankenmuth! We love it. Just let imagination go with ornaments and Christmas Decor. We had another great experience, thank you Karen! She was smiling the whole time and making my children's personalized experience WONDERful!

I was very disappointed when I went back to Bronners on the 22nd of November this year. I have not been there for eight years and have been there many times in the past. It was a great, amazing experience. Not this time. Almost everything I looked at was made in China and very expensive. Very disappointed. I will not be back. Not the Bronners I remember.

This place is Christmas on Steroids. Probably the biggest Christmas store in the world. (I'm just guessing.) It's HUGE. Have a plan... and grab a map... and remember what entrance you entered at or need to exit to re-find your car/group. Yes... there are several entry/exit points and they are NOT near one another. SO MUCH! It's a tad overwhelming. In fact.... I saw a Santa... and was like... Oh, I like him! Snapped a picture and then continued to wander around. 1) I was pressed for time because we were only given an hour to shop... and 2) I was trying to help a friend find something specific... and 3) I couldn't find the Santa again to tell an associate I wanted to buy/ship him home with the time I had left. Probably just as well... my hubs would have been like "WTH!?" hahahhaha Would not be the first time I've done something like that... bought and shipped Christmas decor while on vacay. Now... if you need to custom/personalized Christmas ornaments/gifts... this is the place. Have a list and be organized... it will help you and the folks trying to help you. They also have lots and lots of the different brands of Christmas Villages. They actually have lots and lots of different everything... let's just go with that. Wander and Enjoy!

What an Amazing Christmas store. Plan on spending a few hours here to see everything. So many Christmas ornaments and very nicely organized and well decorated. Lots of Christmas trees and lights and Christmas toppers to see. Nativity scene and Christmas villages. Christmas ornaments from around the world. Snack bar area where you can grab a bit to eat and rest. Friendly staff and very knowledgeable and helpful. Also on the ground outside is a beautiful replica Chapel of The Night Before Christmas so very lovely a must see. Looking forward to my next visit. If you enjoy Christmas decorations you will love this store

This place is massive! No wonder they have maps available to navigate this behemoth of a store. Not only do they have ornaments, they sell xmas trees, lights, Santa suits, all sorts of figurines, nativity scenes, gnomes, and stockings. There is even a concessions area to have light refreshments and a program theater showing videos of Bronner's history and a sort of figurine museum from around the world. They also offer personalization on ornaments and stockings and you can have things shipped. The ornaments price range roughly $10 average to $40 higher end. There are some unique glass pieces and plenty of themed ones like food, profession, dog breed, beach, etc. Outside of the building, 222 steps from the south entrance is a replica of an Austria chapel that you can enter to learn about the history of the carol "Silent Night." There's a guest signing book that you can see other visitors' names & where they're from. Definitely a one of a kind store for Christmas enthusiasts or anyone near Frankenmuth.

This place has every ornament u can ever think of....if not they will create something for u. Love this place ...it's right up my alley

Out and about in Frankenmuth, Michigan ... I hate to admit it, but Bronner's was the real reason we drove over these 300 miles. Frankenmuth is self-styled as Little Bavaria ... and Bronner's is self-styled as the World's Largest Christmas store. In both cases, the positioning is right on. You don't visit Frankenmuth with out visiting Bronner's. Bronner's is like an indoor mall of everything Christmas. We first visited 25 years ago, and our recent revisit made us feel like not one thing had changed. You can shop for ornaments (thousands of them), Christmas trees (pre-lit or not, flocked or not, and all faux trees), all sorts of knick-knacks that you can have personalized (right there and immediately and generally free of charge), and scores of lights (strings and objects and other). There are also many religious items for the having, keeping the CHRIST in Christmas. It really is hard to give one a perspective of Bronner's. When we said mall-like, we meant it. Come wearing gym shoes because you'll be walking all over the place. The parking lot is like a football field, big enough to handle the crowds that arrive to shop Bronner's. If you can get here, do so. It is the one store you'll need for Christmas ... when it comes to decorations and such. Loads of staff working the registers and the floor, all very helpful and smiling. This is a happy place, and one where your kids will enjoy the lights and stimulation ... just keep a hand on them so they don't break everything. Recommended.

A very cool place with a TON of holiday options, but not was it overwhelming the weeks before Christmas. The signs are great and the guidance from them is also great except people suck at following the instructions.

If you were looking for the ONE Christmas store that would fulfill all your fantasies--this is it! I don't know how big it was, but we were estimating, maybe a couple of football fields worth of Christmas bling. STUFF EVERYWHERE. Can't find it, they'll make it for you! This was an amazing experience and reason enough for the drive to Frankenmuth.

Why can't I give this place 10 stars!!?? I was visiting from out of state and had seen this place on a tiktok. I LOVE Christmas and just knew I had to stop in! 2.5 hours later, I was glad I stopped!! There's TONS of parking and they just redid their parking lot! When you first walk in you will be blown away by all the lights, decor, Christmas music and joy!! It was May and I was transported to a fabulous December day! I don't want to spoil to much but there is so much to see! There is an area where they show an older film about how the place got started. It was an interesting 20 minutes. I also recommend dropping into the snack place and grabbing a cookie! It tasted just like my grandma made! Simple but tasty! There are soooo many ornaments! I was a bit disappointed to see that the paramedic ornaments were not with the other first responders... they go hand in hand with fire and police. I'd also love to see more paramedic ornaments! This is definitely worth the trip! They even have a sale section! I thought the prices here were very reasonable!

If your looking for a Christmas store, this is it. They have a huge amount of Christmas items. The downfall was the store appears to have more tree bulbs than anything else. I was hoping for unique items I couldn't find at home. A positive is that you are able to have someone's name put on a selection of bulbs along with stockings The outside of the building has many holiday light displays to help put you in the mood. This is a good place to stop while visiting.

It's always Christmas at Bronner's! Let's start with the obvious, there's a WIIIIIIIIIDE selection of Christmas, of basically whatever the heck you want. You want food ornaments? They got it. You want animals? It's there. How about weird ass animals? They got that too. How about Jesus? Ofc they have boatloads. He's the reason for the season! I challenge you to visit this place and not buy anything. The selection is so fire. Like I could drop my whole pay check. Pricing is quite reasonable, ranging from $12-$20 per ornament... unless you have bougie style and require handmade / overseas creations... they got that too... there's also opportunities for clearance racks, scattered around, so be on the lookout, I'm a slut for a good sale. I haven't seen anyone mention the bathrooms yet. The women's bathrooms is incredible. The ladies restroom is pink and includes a powder room area, with vanity mirrors, so you know you can always be looking your best. Dolly Parton, the queen, herself has visited. Other celebrities have as well. You are in the presence of greatness. Make sure to visit all the celebs on the gallery outside of the restroom. Bronner's has tons of parking (in fact, take note which entrance you park in, as the store is confusing and every entrance sorta looks the same, once you get hit with the plethora ornaments. There's also a replica of the "Silent Night Chapel" straight outta Austria, so you should mosey your way yonder... I must advise, it probably won't be a silent night tho, as there will be other visitors. Still, it's pretty rad. It's worth while to visit Bronner's at night, even after close. At least during Christmas season, they have TONS of lights illuminating the exterior, where you can drive through the parking lot (just make sure your aware of other cars and don't get into an accident, the state of Michigan has crappy traffic laws.) Don't fear if you don't have snacks... they sell snacks there too! (But no egg nog or bar unfortunately.) There's also a "20 minute spectacular" information DVD program they play every so often, where you can learn more about the store and history of the 'Muth. Personally, we took the opportunity during the program to continue shopping, since the influx of pokey tourists banished to the program space. It was peak season, so I can't blame anyone but myself, yet I'd recommend going here first thing upon opening, to beat the hoards of humans. If you have children, (potential) buyer beware - there's a lot of bodies roaming around, dead beat dads sitting on the town, and I'd hate to see you frown, searching for your children, and seeing them tumbling down. In fact, my heart ached for the Bronner's employees, they were all beyond stressed and I hope stress and anxiety counseling comes with the job. Overall, Bronner's is the place for your ornament needs, and holiday decor. Gifts for all, you will love it here! Bronner's sure knows how to bring on the cheer.

Wow! This place is bigger than huge! I was recently in MI and we went to Frankenmuth for the day. My sister in law said I had to see Bronner's while we were there. So many ornaments and decorations. You can find an ornament for any career. You can coordinate your ornaments in any color. And on and on. You can also spend hours there. Lol.

Wow! What a magic world of Christmas. Yes, you can have Christmas fun in July. It is a lot more calm and peaceful in July compared to the winter. We had a lot of fun, but we couldn't look too long because the kids were restless. They have every type of ornament you can think of. They have some for family members, occupation, country of origin, blown glass, and much much more. It feels endless. We do not have a Christmas tree yet. We plan to get one thisnl year and I plan to come back in a few months to pick out some ornaments.

Back again for our annual visit to our favorite place during the holidays. It's become our tradition to come here every year around Christmas that we can pick out our ornament of the year. The kids love visiting here so they can get their pictures and look around and feel nostalgia of childhood and also reminiscing about past Christmas looking forward to the Christmas of the current year. Recommend coming back year after year been here. Definitely come around the holidays although Christmas lights really get you into the Christmas spirit.

What a place! A little overwhelming but has everything you could possibly need for the holidays. They even had Halloween and Thanksgiving and im.sure they have other items for all holidays. They have a museum, a light display to drive through at night, and many ways to personalize ornaments and stockings. The store is truly a sight to behold. Employees are helpful.

Bronner's was such a great and fun store to visit. I see why it is so popular. You can find just about any Christmas item you are looking for.

Amazing store so beautiful and lots of Christmas!!!!they have ornaments for everything amazing!!!!

A Christmas Explosion! I have never seen so much Christmas decorations in my life. If you can imagine it they have it. Everything from Christmas tree decorations to the trees themselves. String lights to snow globes. Lighted mirrors to Nutcrackers. Decorations from around the world. That's about 1% of what they have. This is no small place either. It's easily the size of a Walmart, maybe even 2. Definitely worth a visit if you're in the area or really need something Christmas themed! Absolutely a 5 star review. Would I return? If I'm in the area, then yes.

Bronner's was fun! There are ornaments as far as the eye can see. Everything you can think of. The atmosphere is well lit. The people are helpful. The selection is extensive.

If Christmas is your favorite time of year, or if you/your friends are celebrating a special milestone, or you just feel like taking a day trip to a little Bavaria town, then you must come to Frankenmuth and stop at Bronner's! It's literally a wonderland of every ornament you could dream of and it surely will bring you the nostalgia of every magical Christmas feeling as you walk around. The staff is so friendly and they even offer free engraving of most ornaments! If you need a snack, they have a cafe with plenty of quick bites, including, baked goods, pretzels, soup, and more! This is a special spot that is a must see. It will not be a quick trip, but it will be WORTH IT!

Great place!!!! Everything and everyone was so amazing it was really a lot to take in. We will definitely be back!

I was searching for years for crystal icicles and I found them here! I ordered them five days before Christmas and they actually came two days before Christmas! You can tell that a REAL person carefully packed AND checked the order before it went out their store! There was even a candy cane attached to the thank you card! A real thank you card!!!! I live in another state but will have to take a road trip to see such a store that has old fashioned custom care I was so amazed at their service and obvious dedication to their customers! You must shop here! By they way my crystal icicles were truly beautiful

Only Christmas store I know of. Overwhelming, especially if you haven't been there before. THE place to go for specialized and personalized Christmas ornaments, as well as any other Christmas decorations you can imagine. Make sure you check out the Silent Night chapel, and the other attractions in Frankenmuth.

Amazing store. Largest Christmas store in the USA. We spent hours looking at ornaments.

Went to Bronner's with hubby, family and the in-laws - had a great time! It's a beautiful Christmas market - unique, filled with Christmas wonder, tons and tons of ornaments, wreaths, trees, and every possible Christmas decor one might need. Beautifully decorated inside and out. Christ is the reason for the season! Bronner's gets this! We also had lunch at the cafeteria which was nice. Parking is huge! Would definitely recommend a visit to Bronner's! The Silent night chapel is also on the other side of the garage which is highly recommended to visit. A must when in Frankenmuth!

I really liked stopping here but didn't like most of the ornaments made in China - people were scooping lots of products but doubt if they knew were not made in USA - such a shame

This was our first stop on our visit to Michigan. The store is two acres huge with all things Christmas, a small snack bar and friendly staff. We can't imagine what it must look like around the holidays! Definitely worth seeing and exploring the small village of Frankenmuth, MI.

Whoa! This is the place to visit in Frankenmuth for all-things Christmas, because Bronner's is literally all-things Christmas. Almost every day of the year, you can walk in and feel the holly-jolly merriment of the Christmas season all around you. Bronner's is so big that it's easy to get lost. Make sure you have your walking shoes on, because this store is almost two football fields in size. There are a few different entrances, so make a note to remember the entrance you walked into. It will help. But if you get lost and start feeling peckish, you can wander into the snack bar, which has fun snacks like ice cream, cookies and coffee. Take a pic with Santa and Mrs. Claus, who are occupying a seat at the front of the cafe. There so many Christmas ornaments at Bronner's! And they're all organized into sections, so it makes it a little easier to find things. You can find ornaments pertaining to breakfast food, hobbies, music, countries, angels, pets and more. There are even sections with just s'mores ornaments! It's a little overwhelming, but just give yourself lots of time to wander and take everything in. But if you are looking for something specific, it's easy to find a person to ask questions -- there are lots of people working in the store and they all seem happy to help. Photo ops abound. This is a place where you will want to have your camera out because it's so sparkly and colorful everywhere you look. And don't forget to walk outside and take some photos by the giant Santa at the front of the store.

I LOVE BRONNER'S! I've been coming to Bronner's and Frankenmuth for as long as I can remember. Bronner's is truly a Christmas wonderland! From the thousands of Christmas lights and decor as you pull into the parking lot, to the constant Christmas music inside, and the endless ornament options -- you're bound to find something that makes you smile when you visit! My boyfriend and I started a tradition when we moved into our first home that we always buy a new ornament each year for the Christmas tree. Did I mention Bronner's has endless ornaments? I mean it! Everything is put in different sections. It all blends together so well. Spend hours here and take it all in. You're bound to find the perfect ornament for your tree. The best part? A kind employee can personalize your ornament for FREE. Even better? It's ready the same day! As expected, it does get busy here (especially during the holiday season) Bronner's is open all year round though! We like to stop in right after Halloween and there is typically plenty of open space to leisurely walk around and enjoy your time. There is two food options here with drinks and food to enjoy while relaxing at a table. Stop in today and get into the Christmas spirit!