Bula Surf Shop - Aruba

Home of the DUSHI YOU! T-shirts!! Been here multiple times during my visits to Aruba. Always great buys, good quality, and very friendly staff.

​I recently visited this store with my family in search of some clothes, but from the moment we walked in, we were subjected to an incredibly uncomfortable and frankly, harassing, experience. A blond woman and several other employees followed my family and me relentlessly. Another employee, a man, watched our every move, making it obvious that we were being treated like potential thieves. ​The final straw was when I went to try something on. An associate informed me that I wasn't allowed to bring my bag into the fitting room. While I understand that stores have policies, the aggressive way this was enforced was just one more instance of the racial profiling we were clearly facing. If a store is going to have such a distrusting policy, especially toward tourists, they should post a prominent sign at the entrance to warn people. ​Our experience stands in stark contrast to the one we had at the store next door, Tangerine 'We The Beach People', where we spent over $300 and were treated with dignity and respect. I cannot, in good conscience, recommend a business that treats its customers in such a deplorable way. This store needs to do better. UPDATE: The owner's response says it all. The term "entitled" is often used to silence people who are simply asking to be treated with respect and fairness. My request isn't for special treatment; it's for consistent and equitable application of your store's policies. If your policy is to ask customers to leave their purses outside the fitting room, it should be clearly stated with visible signage for EVERYONE. Singling out a customer and making assumptions about their character without a public policy in place is discriminatory. An apology for your associate's behavior and a commitment to better policy communication would have been the appropriate response. This experience shows a clear lack of accountability and respect for customers.

Probably the best surf shop in Aruba. The workers know a lot about the scene and are super friendly. They carry any board you could need down here and offer a lot of popular brands you’d see back in the states. They also have their own brand with some unique designs. Pricing isn’t bad it’s like 20-30 bucks a shirt.

Found this new gem on my most recent visit. Carries a ton of sun and swim gear at fair prices (mens and womens sections). They have an in-house brand that looks and wears great. Added to my must stops when on the island. No shipping so stock up while in town.

By far my favorite shop on the island! I was worried I wasn't going to find a boutique surf/skate shop when I moved to Aruba, let alone something as nice as Bula. Super welcoming & helpful owner and employees. Very nice range of products for men, women & kids.

I have been to Aruba four or five times over the last ten years or so. On my first trip, I luckily discovered Bula. What a great store that stocks great gear from the essential international brands but still has the authenticity of a locally owned business. Could not recommend more!

Perfect surf shop in paradise. Great selection of clothes, accessories, and gear. Good prices. The best part is the service. Incredibly friendly and helpful crew. Located in a good little shopping district. Excited to rep my Bula branded gear back home and recommend to anymore visiting Aruba.

My favorite store on the island by far! Super cool vibe with amazing merch and awesome people. Been to the island about 5 times and have a nice collection of tees and tanks from there that I love to wear. Fave thing I bought was a pair of hand made paw print earrings that the proceeds went to helping the strays on the island.