Caftan Shop | Ayas Marrakech

I had an amazing experience at Ayas Marrakech! The craftsmanship is absolutely stunning, the detail on their caftans is unmatched, especially the intricate embroidery and elegant designs. You can really feel the authenticity and tradition in every piece. The staff was kind, knowledgeable, and made the whole visit enjoyable. Whether you’re shopping for a special occasion or just want something beautiful and traditional, this is the place to go in Marrakech. Highly recommended!

Absolutely loved my experience at Caftan Shop, Ayas Marrakech! The caftans are gorgeous — you can really see the care and detail that goes into each one. The team was super friendly and made me feel right at home while helping me pick out something that fit perfectly. They have so many beautiful designs, from traditional to more modern styles. If you’re in Marrakech and want something truly special, definitely check them out. Can’t wait to wear my caftan and come back for more!

A true hidden gem in the heart of Marrakech’s Medina! This artisanal boutique, tucked between the Bahia Palace and the El Badi Palace, is well worth the search — the location is discreet, but the discovery is absolutely rewarding. Each caftan is handmade with noble materials and traditional craftsmanship, resulting in unique, elegant pieces full of character. The owner is incredibly kind, welcoming, and attentive. A rare and charming place that I wholeheartedly recommend

Ms. Nawal El Hariti was very kind to show me and my family around Marrakech! Her business is well-loved by all and she makes beautiful gowns! I am grateful to have met her and would love to visit Morocco again because of her!

Fantastic caftan shop in Marrakech, the staff is very kind and can assist with custom requests. They do shipping in many foreign countries. All is handmade with fantastic quality of materials. They can take your measurements to order in the future as well. My new go-to place in Marrakech!

A beautiful shop with high quality lovely clothes. I really recommend it and can't wait to visit again xxxx ❤️🙏❤️ Do not miss it...

This shop is an incredible gem in Marrakesh! The quality is exceptional and you can choose between a variety of models and materials. The owner was very kind and generous. (She also helped me cure my boyfriend with local spices!) Can’t wait to receive my tailor-made piece ❤️

Great news: Nawal’s boutique in the Medina is open again if you are looking, as we were, for custom made exquisiteness. Gorgeous fabrics, designs and careful sensitive customisation of the finest order. The best we found in Marrakech.