Captains catch food truck

Is Cicci Di Carne’s Tonno Panino Really a Tuna Sandwich?

"A plant-based seafood startup used a branded food truck parked in front of the sandwich shop to hand out its plant-based “tuna” as a guerrilla-marketing stunt amid the tuna controversy, positioning the product as an ocean-friendly alternative to conventional tuna. The fake-tuna patties are made from a proprietary blend of pea-protein isolate, soy-protein concentrate, chickpea flour, lentil protein, soy-protein isolate, and navy-bean powder. The giveaway aimed to promote sustainable seafood alternatives but drew a legal pushback from the sandwich chain in the form of a cease-and-desist letter." - Grub Street