Nestled steps from Santa Maria Novella, Casa Howard is an intimate boutique hotel that exudes elegance, with uniquely designed rooms and a delightful in-room breakfast experience.
Via della Scala, 18, 50123 Firenze FI, Italy Get directions
"Hundreds of years ago, at the height of Florence ’s Renaissance heyday, visitors to this cultural capital wouldn’t have stayed in the kinds of luxury hotels that now line its picturesque streets. Rather, the well-heeled would have come at the behest of friends, lodging in private homes whose unassuming facades in the best neighborhoods belied their sumptuous interiors and private gardens, outfitted with art and artifacts collected from around the world. A guesthouse to its core, Casa Howard continues this Florentine tradition; there is neither lobby nor restaurant, and the owner Massimiliano Leonardi di Casalino lives in hisown apartment here while in town (note, it can be rented when he's away). Jennifer Howard Forneris, one of the design-conscious proprietors who has since passed away, was the daughter of renowned textile designer Luciano Forneris. She gave each room its own look, with finds from her and Leonardi di Casalino’s world travels. A media room is the sole common area, and a hammam steam room and an on-site concierge service are the only nods toward traditional hotel services. Insider recommendations are personalized according to guests’ preferences, and the honor bar feels more like a friend’s (well-stocked) fridge."
I stayed at Casa Howard during my recent trip to Florence and couldn't have been more pleased. This charming boutique hotel feels like a well-kept secret—intimate, elegant, and thoughtfully curated in every detail.||The breakfast was a highlight each morning: fresh, local, and beautifully presented. From flaky pastries to seasonal fruits and quality coffee, everything was delicious and served with care.||The rooms are tastefully decorated, blending classic Florentine charm with bold but beautiful modern pieces. It felt more like a refined private residence than a hotel—a place where every piece of furniture and fabric has been chosen with intention.||The location is unbeatable—just a short walk from Santa Maria Novella station, and close to all the main sights without being in the middle of the crowds. Whether you're in Florence for the first time or returning, Casa Howard makes for a perfect pied-à-terre: elegant, comfortable, and quietly luxurious.||Cristy and Edgar were wonderful hosts.||Highly recommended.
LibragirlPlantCityFL
Google
Exquisite. Hotel is much more beautiful than the photos suggest. Very spacious, well appointed room. Kristy and Antonio are always available to answer every question. Breakfast is served in the room on first rate china. Conveniently located to all attractions and great restaurants. Overall best European hotel experience in 20+ years. Can't wait to return.
sileqp
Google
We loved staying at Casa Howard!!! Located just steps a few steps away from Santa Maria Novella and Florence’s the hotel his housed in an historic building, blending classic elegance with quirky, personal touches in every corner which I loved! Each of the 13 rooms is uniquely decorated and super comfortable! The owner Bonifacio is fantastic and extremely professional just like his staff! We had an amazing breakfast in bed on sunday morning with fresh eggs and charcuterie, which was truly delicious! ||My husband and I can’t wait to be back!!!
williamrD569BY
Google
Casa Howard is an absolute gem in the heart of Florence! From the moment we arrived, we were welcomed with warmth and hospitality by the wonderful staff, who went above and beyond to make our stay unforgettable.||A true boutique hotel experience. The attention to detail in the interior design is stunning, with each room uniquely styled to blend classic Florentine charm with contemporary elegance. It felt more like staying in a beautifully curated private residence rather than a typical hotel.||Definitely one of the main highlights was the delicious breakfast, served right in our room— everything was fresh, beautifully presented, and the perfect way to start a day exploring Florence.||The location is fantastic, allowing easy access to all the city’s iconic sights while still feeling like a peaceful retreat. If you’re looking for a stylish, intimate, and truly special place to stay in Florence, look no further. Casa Howard is a hidden treasure, and we can’t wait to return!
NorthStar536141
Google
Charming, chic, like this. A period residence a stone's throw from the station and even less from the piazza of Santa Maria Novella. The welcome is the same as in a five-star hotel. The furnishing details are unique and unrepeatable. The beds are very comfortable. The breakfast in bed served in Ginori china. Fragrant croissants, homemade jams. A velvety orange juice. |In short, a structure full of charm where you felt at home. Everything sublime.
robertcE8808BO
Google
Outstanding! we had a great experience at Casa Howard! The hotel room was both very cool design-wise and very comfortable. The staff service was impeccable! The location is crazy convenient to all the museums! I give it my highest recommendation!
Trip.com Member
Google
It was my first time in Florence and found out this hotel in Trip.com. It is very close to the train station and tram stop to airport is very convenience. The hotel is not really big, may be around 10 rooms only, each room has different decoration. Many restaurants are surrounding and within walking distance. Will stay again next time.
Paul Gugger (Paul Gugger)
Google
Visiting Casa Howard in Florence is always a delight!
The staff is incredibly professional and welcoming, making every moment special. The rooms are gorgeous, beautifully designed, and kept spotless.
The entire property has a wonderful fragrance that enhances the experience.
The concierge team is outstanding, always ready to assist with a smile. Casa Howard truly elevates our time in Florence, making every stay unforgettable.
Highly recommend this charming gem!