Choosing Keeping

WOW! What a magical, special place. All the good reviews are justified. It’s so well curated, well-priced and run. It was packed when I went: so many stationery lovers. I was on a quick layover from Canada and I work at a stationery store as well, so it was fun to see some common products and get local postcards. Ah! Such beautiful cards! I spent over £100 and had 0 regrets. Will for sure stop by next time I’m here. On a separate note, the store seems to take negative reviews to heart and go into paragraph-long exchanges (quite an entertaining read). That seems to be the case for both constructive and petty criticism. Not the one to offer advice, but you guys are doing just fine: the store seems like it’s flourishing no matter what. You don’t have to diе on every hill. Don’t let them get to you.

Here is a concise Google review you could use for Choosing Keeping: Choosing Keeping is a beautiful stationery shop with a unique and carefully curated selection of pens, notebooks and writing accessories. The quality of the products is excellent and the shop has a lovely, classic atmosphere. The staff are friendly and knowledgeable, making the experience even more enjoyable. A wonderful place for anyone who appreciates fine stationery.

One stationary store that's been on my radar for a while now and I finally paid a visit. Loved the ol' Skool design and nostalgic feel of the store. Good unique pieces you won't find in other stationery shops. The store is pretty small and there is a long waiting time to walk in to the shop especially on the weekends. Very nice papers and unique handmade goods to choose from.

Beautiful, highly curated stationery shop. I was impressed by how unique everything is, and by the variety of items sourced from all over the world. There are Kaweco pens made in Germany in tons of colors, handmade wrapping paper from Japan, and beautiful hardcover notebooks with fabric finishes. Plus, of course, an endless array of cards.

what a beautiful shop!! full of amazing, high quality things that id never seen before. they have very unique and high quality stationary, notebooks, wrapping papers and more. it almost felt like a little museum, and even though the prices for some things can be quite hefty, it’s clearly due to the high quality materials used, and id still recommend having a look around even if you don’t plan to buy anything. i treated myself to a small journal notebook, the staff at the counter were very friendly and they packaged it for me very nicely (though, heads up, they only accept card here!). a lovely experience :)

Excellent store for high quality paper goods and writing utensils. If you're looking for postcards, they have silk printed, artist made, London postcards that are super adorable. The staff is really friendly and quite knowledgeable given the diversity of stationery goods they sell. Great selection of fountain pens and fountain pen inks. The vast range of stocked Sailor Ink studio inks are incredible. They have a really good selection of fountain pens from Pilot, Sailor, Platinum, Kaweco, Lamy, Pelikan, Graf von Faber Castell and Caran D'Ache. I do wish they also would stock fountain pens made in the UK like Onoto and Conway Stewart. The opening hours are good, and the store is just a short walk from Leicester Square.

Popped in yesterday for a few things for myself and some friends. Only my second time in Choosing Keeping but I'll definitely be back for a third, fourth, and so on. The shop is filled with the perfect amount of products. There's enough to catch your eye and excite you no matter where you're looking, but the collection of products on offer is clearly well curated - everything makes sense for the shop, there's definitely no "stock for the sake of stock" if that makes sense. Shopping here was a lovely experience. The atmosphere is calm, and sales assistants are really friendly. They're always so eager to talk to you about the products, but never in a way that feels like they're pushing a sale or trying to hurry you along. It's just passionate people who clearly love stationery as much as their customers do. Lovely experience, products and people - a very personal feeling shopping experience. Thank you so much :)

Super pretty stationery shop! Treasure for my arty farty friends! 🫶🏽 All kinds of beautiful notebooks, blushes, sketch books, cards, wrapper, fountain pens, paintings and basically all kinds of pretty stationery. Great place to get a lovely gift for your friends! 🥳 Note.. they close at 530pm. So we came back specially again the next time cos they were closed when we were there!