Chula Fashion House

Chula is not just a fashion brand, it’s wearable art. Every piece tells a story of passion, craftsmanship, and purpose. From the vibrant colors to the meticulous handwork, each creation is unique and made with love. Meeting Laura and her team was truly inspiring. You can feel their spirit in every design, every stitch, every detail. Chula represents beauty, confidence, and authenticity. Every woman deserves to own at least one Chula piece, something timeless that makes you feel special and connected to something greater. If you’re in Hanoi (or anywhere Chula is present), don’t miss the chance to visit. It’s not just shopping, it’s an experience and a (rather affordable) high-fashion luxury piece that will stay with you forever.

Chula Fashion House is a must-visit destination for anyone who loves unique, artistic fashion and supports sustainable, humanitarian values. It is a brand that is truly worth every penny and deserves global recognition. ​A large portion of Chula's team of tailors and artisans are people with disabilities (mostly hearing-impaired). Purchasing a Chula product is not just about owning a beautiful item; it is also a meaningful act of support for the community and contributes to creating the "Social Utopia" that is central to their philosophy.

A Vietnamese/Western fusion designer clothing boutique on the northbank of West Lake, celebrating its 20 anniversary Hanoi, Vietnam. Founded and run by a Spanish couple. Chula Fashion House is comprised of 2 floors and many courtyards. Besides their display of in house designed apparel for sale, a nice venue to host official events. The clothing designs are ethnic Vietnamese, with a twist of Spanish or western influences and styles. Prices are not cheap, from 2-3 million Vietnamese Dong onwards. I would say it is suited for western tourists alike. Love what they did to the place. Go to have a look!

This is an interesting boutique opened by a Spanish couple who design the fashion combining Vietnamese & western fusion style. The whole place looks tastefully done with very friendly lady who welcomed us with a big smile.

I have become a Chula collector. I am sure I am not alone and not surprised at all. My pieces are timeless and the longer I have them and have opportunity to wear them, the deeper they become my second skin; I can say this because of the style with which they present, the feeling left on my frame, the way they swing and bend and twist to move with my form while maintaining such a distinct identity of their own. It is as though each piece is able to chameleon me and remain distinctive as its own. I think I experience a kind of love … And I also believe that the reason why I am so deeply moved by my Chula is because of the amazing interaction that occurs between me and the house. When I find my piece I am guided through the individual creation with an attention that duals no other. The effort made to understand my needs, the constant attention to fine detail and the politeness and grace with which our constant communication occurs makes my pieces more beautiful than they already are, allows me the freedom to create more Chula and has established my lifelong relationship. The satisfaction that I experience is so complete, with each wearing, I level up ❤️🙏… thank you Chula! 🧚

One of my favourite spots in Tay Ho. It's a huge building filled with beautiful clothes and lovely spots to drink their coffee and spirits. The staff are incredibly lovely. Wonderful place to go on a rainy day to sit and write or read. They offer handmade clothes that are stunningly beautiful, but they are a bit expensive. However you will get some amazing quality pieces.

Awesome fashion design store with sustainability concept, they recruit handicapped people also that helps solve social issues

Amazing style, welcoming and friendly owners and staff. Very thoughtful and fun products with a worldly perspective. I love supporting this family and their fashion products.