A J.
Yelp
You don't even know...and neither did I before stepping in and started *feeling* the clothing.
Yes, the place has a wonderful selection of women's and children's clothing...but, since it was a Thursday (I only try on women's clothing on Tuesdays, and children's clothing on...er, um never mind) I made my way to the dude section. And while it may be the tiniest little corner, the recently added menswear alcove is a true oasis. If your clothes have to feel, as well as look good, then this is definitely a shop that you should check out. The aesthetic is certainly a unique one, but even beyond the Japanese-rustic look, all you have to do is pick up any item and give it a feel. It's a playground of textures; somehow combining rustic stiffness with pure comfort. Much of modern fashion sacrifices longevity for perceived comfort and style...often resulting in pretty, but ultimately disposable pieces. Whoever is making this stuff is just obsessed with both process and detail. Me likey. While it may be a foreign, even unfamiliar style...there's definitely something classic and universal about the presentations.
The owner, Eiko couldn't be more pleasant...and unlike the staff at another hoity-toity denim purveyor in town, didn't judge me for the "I'm so not worthy" jeans that I wore into the shop. She was more than willing to have me try on all manner of cuts, sizes, and colors just to make sure that I found the right pair of denim for me. She even made me take my pants off (5th star!) so that she could lay some of the store's jeans on top of my own and get a better feel for what might work best on me. In the end...the perfect combo of size, cut, color and wash wasn't available, so I had to make due with a couple of smaller items...Hopefully, my size will come in soon and I'll be able to enjoy my new indigo scarf. Until then...I'll just have to take comfort in the best fucking socks I've ever had. And if you think that's an extraneous expletive...try them on yourself, then we'll talk.
PS. Dan V. you are an evil, evil man. Thank you.
PPS. The shop gets a regular stream of folks from NYC calling them up for clothing. SFers, wake up...it's a backyard boogie.
PPPS. Even though their receipts and this listing (currently) says they're at 573 Hayes...they're at 572 now. Don't get it twisted.