Dick's 5 & 10

Dick's 5 & 10 is one of those places that instantly feels like part of the Branson experience. From the moment you walk in, it’s packed wall-to-wall with fun, nostalgic, and uniquely Ozarks items—you truly never know what you’ll find next. There’s something for everyone: classic toys, candy, souvenirs, home décor, and quirky gifts you didn’t even know you wanted. It’s the kind of store where you go in for one thing and leave with a bag full of surprises. Perfect for families, kids, and anyone who loves old-fashioned variety stores, Dick’s 5 & 10 is fun, affordable, and full of charm. If you’re visiting Branson, this stop is non-negotiable.

So many things here! Great place for childhood memories and finding gifts for others. They have lots of toys, books, kitchen supplies, & holiday decor, & Branson tourist souvenirs. If you go close to closing, it's a little less busy. So much to look at, you probably won't see it all the first time around. Prices were fair.

A MUST GO TO when visiting Branson!! LITERALLY something for everyone here!! The staff is overly, KIND & helpful, this place is just a joy to be in. Been here now 3 times on different trips and will go every time when I visit!! Love this place any time of year one of my favorite place to shop in the world

I was ready to guess that Dicks has over a million unique items for sale, but I didn't see a few of the aisles... they have heard to find toys that span generations, like a cat- shaped clock with a moving tail (circa 1965). Great souvenirs at a reasonable price. It's crowded, but worth browsing.

Fun place to look around! Can find some good deals on their half price items though out the store

Dick's 5&10 has a little bit of everything. Candy, cards, camping stuff, clothes,caps(hats), toys toiletries, etc... too much to look at. There are aisle after aisle, from floor to ceiling of stuff. Lots of stuff you need, and of stuff you don't. A good place to pick your vacation souvenirs.

Dicks 5 & 10 is like a Buckeyes without the food or fuel. This place is packed with all kinds of interesting items.

Great store to buy fairly-priced souvenirs and knick-knacks. Lots of things to get lost looking at for an hour.

They have so much here!! This place is huge but the aisles are small in some areas. So definitely don't bring in a stroller. It's a great place to find souvenirs or just random items you can't find at other places or online! The prices are reasonable but might be little high on some items.

Awesome store, stuff you can't find anywhere else. All kinds of stuff you remember as a kid. Well you will remember if you are 50 to 70 years old. If you are younger this will be a new experience with a whole bunch of new stuff. They also have candy, kitchen gadgets, all kinds of stuff. I can't even describe the amount of stuff you will remember but have not seen in a long time. You have to stop in and walk the isles. Kids will love all the new toys and things from grandma and grandpas childhood. Stop in and browse no matter what age you are.

My 1st thought is that the place is small from looking at it from the outside, but walking in, I was taken back on how this store could be huge on the inside. They have everything that you can possibly want ranging from souvenirs to snacks. The only setback I can say is the store may be huge, but the inside can be claustrophobic especially if there's many customers in the store which had me waiting outside for my group to finish. The best time to come here is definitely when they open since it likely you don't have to worry about the crowds.

A huge retro 5 & 10 on Main Street in Branson. Family owned and operated since 1961. A slice of nostalgia with a "museum" located inside. From old washing machines to phones to models of airplanes suspended from the ceiling, there are so many interesting displays. The candy emporium sells over 1,000 types of candy and over 100 soda selections. The lines to checkout are long, but still a fun stop in Historic Branson.

Jeebus. It's like the TARDIS. Pretty sure everything you might want from a vacation shopping spree could be found here. It is packed with merchandise and even more packed with people.

This quaint unique store is a must visit simply because hardly any of these still exist in the US anymore. Once you enter you are bombarded with items from docks to puzzles to kitchen gadgets to plaques and more. The small aisles aren't very easily managed unless you go up and down with the rest of the crowd, but it gives you plenty of time to peruse the items. My favorite items were the hard to find older toys like rubber chickens, harmonicas and pick up sticks. We also saw a ton of unique games for all ages which are reminiscent of family fun nights! I think you could do all your shopping here as seemed to have something for everyone. There is the typical souvenir stuff but also fabulous kitchens gadgets and cooking fun items which are really hard to find these days. We got a metal potato masher that I'm thrilled about, and the price was reasonable. Very fun stroll to look at stuff and so many memories to chat over about toys from childhood and what is this for grandma type stuff. Fun store and a definite must see!

One of my favorite places to visit on trips to Branson. It's fun to look through all the fun, unique items they have available from old time candies to games to novelty items and more! Perfect place to pick up unique gifts and stocking stuffers!

Old fashioned "five and dime" - complete with the smell. They have most things you might need but forgot to pack. They also have a wide range of games, candy, snacks etc.

Wonder trip down memory lane. The tile floors and crown molding as well as all of it was truly spectacular! The prices were great. The taffy selection was the best I have ever seen literally at least 50 different kinds. Wonderful candy and gum selections I had forgotten about. It was like stepping back in time. The taffy was so soft and delicious. The people that work there knew where everything was and so helpful. Despite being busy the lines moved quick I just loved it and will definitely be back and being my friends !

We love this Brason store. It has so many nostalgic items. We have no idea how they can pack so many things into Dick's 6 & 10. They have all the things that we remember growing up as a kid. They have games and candy and everything in between. It is just an entertaining store and the staff are great too. They treat you like family and are eager to help with anything. We would highly recommend Dicks's 5 & 10.

If you can't find it here you don't need (or deserve) it! Even on a Thursday this place was packed and the aisles aren't the widest. If you are claustrophobic you might want to second guess your life choices before entering this store. From old fashioned candy, toys, hats, clothes, health and beauty, figurines, collectibles... This places has it all! A true "general" store in every sense of the definition. If you need something Branson branded as a souvenir... They've got you! Spend some time, be polite and patient, and you'll get through it. And you won't regret it... Enjoy!

There were a lot of choices there when we visited in spring this year. There were so many things that reminded me about the old 5& 10 stores growing up. I wish I would of had more money on me when we visited it I would of went home with a lot more things

Dick's is a vintage looking five and dime store with a LARGE selection of non-vintage gifts, cheap Branson souvenirs, practical and unique home items, personal needs, essential hardware, and sweet candies. It's a fixture in historic Branson and a destination spot for a lot of visitors. Worth browsing if the crowds aren't too great and you're already strolling the area.

Dick's 5 & 10 is the place to go when you need souvenirs from Branson. They sell everything. Somehow, all the tourist know it too because they are all in there. They have everything here. Prices are reasonable. Employees were friendly. You know you have to get the hillbilly toilet paper for your obnoxious coworker. It won't cost much. Fun stuff.

This store is pretty amazing! They have everything from Home goods, toys to a wild array of candy. The aisles are narrow and it was very crowded when we went so be pretend to get blocked into an aisle. This is the ultimate place to fill a stocking or find a random birthday/holiday gift.

Every time we visit Branson we have to make a stop at Dicks 5 & 10. But be warned, this place is always packed. Everyone there is always so helpful and friendly. They seem to have everything here that you had as a kid. They have such a wide variety of merchandise available to purchase. We would definitely highly recommend this store.

Nostalgia, memories and anything from your childhood and more vs in this family owned store. Including the checkout lanes. I wish there was a time it's not crowded, but no one seems to know one.

This store reminds me of when I was a young child and I would goto the 5&10 store with my grandmother. I was always allowed to pick out something to take home. Ya some of it is not the best made people are just use to how things are made today not back then. It's a store of a reminder of back in the day ya you can get the same thing from amazon or some other place on line but it's the experience of seeing this stuff in a store and how it was back then. If it's not for you then don't go in skip it and go someplace else. For people that make arrangements and do crafts this is a wonderful place to go pick out things.

Very good Q! Outstanding service from Uncle John. Hot fresh pork rinds a must. Burt ends are great. Potato Salid also good. Coke products and full bar. Large place with average parking. Near Wonderworks.

Crazy packed! Narrow aisles. Hard to walk thru. NoT my kind of place because it's just too crowded, BUT if you are a collector of superhero or video game characters, this is the place for you!

This is a BLAST! Literally one of the most fun "free" attractions in Branson! All of the old downtown is fun, with great ice cream, karat cake, moccasinsaNd more! Parking at an angle, well UNparking isn't if easy if you're new to that butdrivers are mostly kind about letting you out if they see you reversing. Otherwise park down the street at BrAnson Landing or the Hilton and trek up the hill! However you get here, GET HERE! Nostalgia reigns supreme, but current fun is there, too! More box games than I've ever seen in one place lots of vintage and modern kitchen gadgets, and every toy you ever had in your childhood! Want to learn to knit? There's a kit for that! Need a souvenir? Here you go! Cookbooks, journals of all kinds, T-shirts, candy from your childhood... Go here! You'll be glad you did!

After our Doug Gabriel Show which was amazing we headed down to Branson Landing for some shopping. Lots of shops lots of people. We went into the famous 5 and 10 store and it was jammed packed. There was people everywhere with barely enough room to move around or get down the Isles. The store is huge and something for every one. The variety of items to choose from is unlimited. You can get anything from popular candies we loved as kids to item for the kitchen, yard or car. Some of the prices are really good and others are pretty expensive. Just depends on what ur looking for. The name of the store is 5 and 10 but the prices are not all within that price range, Just curious. But of course there is something for everyone and a must see while visiting Branson Missouri.

Hours are 8:30A- 9:00P every day (what the employees said). Walked in at 3-min to 9 and they were already closing up registers... Yelp has it wrong so go early.

You don't find many of these old fashion stores and it's a must stop when you do for me. It's location in old down town Branson MO. This place is really big and touristy and has about everything. It has vintage stuff to sports collectibles of all kinds. I checked in here today and as soon as I walked in I knew I would find something. It took about 45 minutes to go through the whole store the prices were pretty good. All in all go here to this old time spot if your in Branson for you will definitely find something your time there.

If you are ever in town this is a must stop! So many cool things to see inside the store! Takes me back to my childhood!

So much neat stuff! You could look for hours! My bf is not a shopper..& he loved this place!

OMG! So much to see we couldn't see it all! Would've staying longer but my wife and I both have social anxiety issues and this store has very narrow aisles and you're shoulder to shoulder with people. Heck, I even had a little girl come up to me and grab my arm thinking I was her dad! I'd pay for early entry to have the store to myself to browse and shop if they have the option. If crowds don't bother you you'll enjoy it! We enjoyed it but couldn't only deal with the anxiety for 30 minutes. I'm sure others are like us and figured I'd pass our experience along.

A definite stop in downtown Branson. It was super crowded when we were there and a little hard to shop, but I love places like this. It's forgotten Americana, but this place isn't forgotten; it's thriving. It's full of merchandise and a tad cramped, as a lot of variety stores were back in the day. My parents owned a variety store just like this as a young child. Our store had the same checkered floors (but black), similar wooden cases, and the exact same shopping baskets (I still have one at home). Our store moved and changed over the years though unlike this store. Going to Dick's was like stepping back into my childhood, literally. It made me smile. Made me want to go home and pull out old pictures. Go. It's nostalgic. It's full of stuff and goodies. It's fun. There's some good shops downtown, but Dick's is the anchor store. It's a must do, especially if you like Americana, kitsch, or days gone by.

Love this place. This was our second time visiting Branson and we've walked through here both times. There are so many different items, it's fun just to walk through and look at things. It may be a bit crowded, but that's how most places are around here. Overall, I always enjoy our visit. This time I got this super cute bandana for my new dog, her name is Peaches.

It's just a bunch a randomness of shit. Good stop to blow your money and kill time. Not one reason I would go back.

Lots of super cool items! Its very easy to spend a fortune! Only downfall is it was super packed!

Such a fun place to shop! They have a little bit of everything and there is definitely something for everyone! I knocked out quite a bit of Christmas shopping in one place! Feels good to be ahead of the game! It was pretty crowded and there was a line of people waiting to get in. defiantly a place to visit while you are in town!

This store literally took me back to when I was a kid. They had almost every kind of candy bar that was made back in the day. You name it, they got it. Really packed with ALOT of people. Made it hard to maneuver in here. They literally have everything but the kitchen sink, if you look really hard and dig through all the stuff they have you might find it in here!! Lol Must see in branson.

I stumbled across this store on a Branson site and knew we had to visit. I am so glad we did because we had a blast walking down the endless aisles of unique souvenirs, decadent sugary treats, and amazing items I didn't know I needed. The staff was super friendly and were available for questions without being pushy. The aisles are kinda tight so strollers, wheelchairs, etc would be hard to navigate inside. If you have the time, I would recommend you stop here.

So I'm clueless as to what the attraction to this place is? I saw some old fashioned candy and jones soda.... but other than that it is just over priced junk. Anything there you can find at a local dollar store or on amazon. Plus the place is SUPER crowded and they do not care about COVID regulations. I honestly had people coughing on my child. We had to leave early. I would say this is a place to skip. I give it two stars simply because of the variety of junk (that is overpriced)

What a fun place!!! Every employee is so friendly too. Step back into time when you walk in here. All the old candies you loved as a kid. They even have candy cigarettes lol. There's so much to look at I could have spent way longer here. The WWII art work was incredible. There is a huge selection of vintage toys that is fun to look at too. Kids loved all the prank toys. Souvenir T-shirt's were priced great also. Can't wait to come back and explore more.

I was very excited to visit this store, but was sorely disappointed. The aisles are nearly single file, filled with stuff made in China and very, very crowded. I left without spending a dime. There's nothing "discount" about the store. FYI- There are no public restrooms in the store. You must walk a block behind the store to find them.

Ok this is a neat place. Fun to shop as far as merchandise. The staff is great. Friendly smiling faces that seem happy to help. Lots of neat, nostalgic items and souvenirs. Pretty big strange soda flavors available and lots of candy. The down side is the customers. The aisle are narrow and it is hard to pas others especially when they could care less about the people around them. Kids literally running amok, bouncing off you and knocking your shopping basket out of your hand. Adults who step in front of you and block your view and just stand there. My fave is the older customers standing in the aisles blocking anyone from passing yacking away. This store is listed as a tourist attraction so expect a lot of people inside. It is a fun place to look about if you can catch it T the right time.

This store has knickknacks, doodads, and thing-a-ma-jigs galore. If you're looking for a retro toy or an old school collectors item then this is the store for you. However, if there is more than three people in the store then the chances are you're going to be butt to crotch with a stranger at some point in one of their narrow isles. Just make your peace with that bit of knowledge.

This is such a fun store to visit! They literally have EVERYTHING in this store. Kitchen gadgets, toys, embroidery patterns, games, puzzles, indoor and outdoor decor, t-shirts, spiritual items, stationary, books, touristy souvenirs and so much more! I love going in to look around. I always see new and different things.

Awesome place!! Like walking down memory lane with all the toys I remember from my childhood. The kids found fun souvenirs and I got another Kit Kat clock!!

Loved this little store in Branson. It is definitely worth a stop if you are in the area. Everything is reasonable priced and they have a lot to choose from.

This is a great place to visit. It's another must see in Branson. The reason is because it's like going into to the past. They have a wide variety of items ranging from all types of prices. They are decently priced. You should stop in to get a few souvenirs here. They have things for camping, kicks and giggles, Dr. Who, Comics, sports teams, outdoor items, clothes, and some food. Its like going to a new antique store! It's worth just stopping in. Keep in mind it is usually packed. Your in the heart of old Branson. So it's in a great local spot but the parking is bad.

This place is like a blast from the past!!! A lot of stuff that will bring your childhood memories back! They even have Candy cigarettes! But they aren't the same as I remember them :( They don't say cigarettes on the box, and they don't have the colored thing at one end to look like a filter thing. This place seems to have pretty much everything though! Parking can be a little tricky to find- but there are spots behind the store.

What an excellent waste of time! If I lived in Branson, I would probably make it a point to come to Dicks at least once a month. I'm sure I missed all kinds of good stuff and I would probably keep discovering more and more! Until next time Branson!

Such a unique place and highly recommend to browse through and check it out. Kids and adults will love checking out all the candy and sodas! Some I have not seen or remembered from years ago!

I used to live around the corner from a real five and ten when I was a kid and visited it often. So, Yes this has an authentic feel with much of the merchandise and atmosphere. Our family certainly enjoyed walking around and taking it all of the aisles. That said.... it aint cheap. Nothing in the store is discounted. When they say "five and ten" what they mean is ... nothing is less than five or ten dollars. In fact, my wife pointed out a metal toy tractor on the shelves that was $60! I saw magic sets that sell at my local one dollar store - on their shelves for five. But that didn't stop us from buying $50 worth of souvenirs. You'll have fun

This place is very high prices. If your looking for souvenirs I would not suggest going there. But if you like old fashion toys and odd items this is your place

Wandered in and felt immediately crowded. Narrow aisles and lots of people everywhere. Some things seemed to be a good value, others were pricier than necessary. Be smart and there are some interesting things to be found if you persevere! I saw several people with baskets FULL of items, this led me to conclude that perhaps I was a little too young to get any real enjoyment from it. I had my tourist moment and bought a Branson magnet for my fridge. Ha! Those sorts of things can be overpriced in a hurry and I have often turned my nose up at a magnet with a $5.99 sticker on it and laughed right out the door. The one I found here was $1.99 and that suited me just fine as a little memento.