Dig It Boutique

Vintage clothing store · Oklahoma City

Dig It Boutique

Vintage clothing store · Oklahoma City

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1739 NW 16th St, Oklahoma City, OK 73106

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Highlights

Vintage clothing, local art, jewelry, vinyl, and drag shows  

Featured in Conde Nast Traveler
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1739 NW 16th St, Oklahoma City, OK 73106 Get directions

digitokc.com
@digitokc

$$

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1739 NW 16th St, Oklahoma City, OK 73106 Get directions

+1 405 473 4649
digitokc.com
@digitokc

$$

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Last updated

Aug 7, 2025

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How Oklahoma City Is Growing Into a Queer Destination

"Retailer known for all-ages drag shows and queer-themed merchandise."

https://www.cntraveler.com/story/oklahoma-city-queer-destination
View Postcard for Dig It Boutique

Sean Hughes

Google
The is one of the best places in all of Oklahoma. The atmosphere is very welcoming and they have so many interesting things! One of my toddler’s favorite things to do is go Dig It and they've always been so nice to him—pointing him toward and cat or crow related items they might have in stock. These people rock.

Kris Rose

Google
One of the coolest stores in existence! The owner is a kind, supportive part of the community and has excellent taste in all things 😸 I go here every time I'm in OKC. The Plaza wouldn't be the same without them. Clothes, jewelry, original art, zines, records, drag shows, etc...this place has it all!

Ugh! !

Google
Love, love, love this place! Been going here since 2019, and have never regretted a single purchase. The TUKs I bought all the way back then are still the only platforms I have to this day that have not been destroyed by the pits haha.

Christina Bowles

Google
If you are looking for unique vintage, goth, and the slightly macabre, then you must go to Dig It Boutique. The staff were really friendly, and I picked up a couple of goodies during my last trip. The prices are also incredibly reasonable, and if you are a fan of tie-dye, they have a great selection of hand-dyed items.

Amanda Fraley

Google
Funky and Fun place to shop! They have all kinds of unique clothing and accessories! They also have some fun jewelry and an awesome selection of roller skates!

faith mayes

Google
I absolutely LOVE digits, it's a wonderful alt store that has a lot of extremely cool stuff, and I would completely recommend going there to anybody who asked I went today though and it was honestly the most UNCOMFORTABLE experience The worker was closing the store an hour early, and when I asked if they were open they said "well there's still other people in here so go ahead" Overall very rude and uncomfortable vibes

brooklyn greene

Google
super friendly and had amazing items! Will definitely be coming back :)

pomum delenda est

Google
I’ve been shopping here since I was 12 years old, and nowhere else in OKC do I feel more welcome or find more amazing, unique pieces of art and fashion. The staff are kind, helpful, and nonjudgmental. Please support this wonderful local spot!
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Jamie S.

Yelp
This is such a cool vintage retro clothing shop! They actually have all kinds of local handmade stuff. Prices were very reasonable for the amount of uniquely curated pieces. I regret not getting a handmade pizza ring. But I couldn't pass up a granny core Christmas grab bag for $10! I love the element of surprise in a grab bag, and my crew neck turned out super cute! The cashier was super kind and asked me questions. I'll definitely be back!
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Tim T.

Yelp
This place is an awesome vintage shop with a variety of cool wares - mainly clothing but they have random things like albums and CDs - definitely one of the unique parts of OKC's Plaza District!

Sam Firestone F.

Yelp
Love their awesome selection of President Donald Trump shirts and memorabilia! The best selection also of true conservative value antiques. This store right here gets it! Totally. Also they give you a discount if you do the Trump shuffle in front of their store. Such awesome Americans! One Love

Wynter U.

Yelp
Every time I step into this store I find myself surrounded by an incredibly caring staff and styles you can't find anywhere else in Oklahoma. The owner is an incredible woman with intensely kind values and does so much for the Plaza District community. It has not just vintage used clothing but also independent artists creations as well. It has such a cute selection of quirky jewelry and sells CD's of bands I've never heard of but picked up and had the delight of finding a new indie band to fan over. Everything I've ever bought at Dig It has held up for such a long time. I got a little string bracelet there and while I didn't expect it to be the most indestructible thing in the world it's held up for over two years. The value for what you pay for is amazing.
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Cinai V.

Yelp
I adore this little boutique and all of the people in it. I can come here with 10 minutes late for a birthday party and the staff will help me shop as well as gift wrap it for me just to be helpful. You really see a side of Oklahoma City you don't see anywhere else. The selection is unique with tons of rare finds and locally made items plus retro and vintage all over the store.
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Angel F.

Yelp
Looking for a retro loving vintage pieces small shop?? Look no further! This small shop was a huge hit for some friends and I who just so happened to stop in with hopes to find some fun things and we all left with something!

D Z.

Yelp
LOVE LOVE LOVE this truly unique little pocket of kewl in OKC. Besides the many one of a kind gifts, vintage and new, it's just a fun place to get a dose of something different. I never leave empty handed! Check it out! The only thing you'll regret is not giving yourself more time to peruse.

Michelle M.

Yelp
My daughter and her friends went to your store to look and buy some of your merchandise. Not to be racially profiled,embarrassed,humiliated and accuse of stealing. Your employee's said they had video of them stealing. When they ask to view the video they said it had timed out and couldn't be viewed. You have scarred an image on them. Don't judge people by their color or race! Never going back again!
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Beth G.

Yelp
The store caught my eye as browsing the arts district. Unique store. Really fun and unique items. My daughter absolutely loved the store. Totally her jam. She is only 13 and told the cashier (whom I assume was the owner) that she loved the store and would love to work there when she got older. The lady rolled her eyes and said "too bad, only my offspring get to work here" We let it go and continued to shop. We picked up several items and made a wish list of other items to return for in the near future. It's exactly as described. There were some unique paper bags converted to tiny 6 page books On the back it said "$5 or what you can pay". My daughter picked out 3. When we went to pay for the grab bags and a few other items my daughter asked the price to ensure she may get a discount. But the lady refused to honor it and broke my child's heart. We really liked the store but overall customer service was so rude. There are other stores like this that treat customers with respect.
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Hayley H.

Yelp
This is seriously one of my favorite shops in Oklahoma, if you love craigs, you'll love here just as much if not more! All sorts of gorgeous vintage pieces for an affordable price as well as tons of jewelry and prints from a variety of local artists that are absolutely beautiful and well priced. The super pretty goth girl at the counter was very sweet and me and my friends ended up speaking with her for a good 20 minutes or more. Wasn't until we left that we realized we stayed past close (sorry!!!) but it was so sweet how she didn't rush us or push us to leave at all. Overall, amazing place and atmosphere with great quality pieces and great people.
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Kai S.

Yelp
*4.5 stars* I love this little business. Not the cheapest prices you could find anywhere, but punk-rock-esque shops like this need local support. This place screams style and FUN! I dig (see what I did there?) browsing their selections of t-shirts, buttons, stickers and the like. The owner, while a little rough around the edges (hey, it's punk rock we're talking about here, so that is, by default nature, OK hehe) but overall a nice and caring person.... I feel it would be a loss to Oklahoma City to lose this gem of a novelty/punk store. Dig it?
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Steven W.

Yelp
This is a small fashion and local kitsch shop right off the main drag in ye olde plaza district. Parking is street only but most times this just means if you can't park right in front the you'll be down the block somewhere. This is a smaller store filled with quirk. There is a lot of new retro, neo punk and street prophet style here. Mostly clothing but some home decor and a small rack of local zines of all things. There is a satisfying collection of local artist's work and some of the clothing is also locally made. In short if you are interested in urban fashion this is the place to find some, and due to the other odd goods always worth a quick browse when you are in the area. Pricing is pretty much all over the map. T shirts and such can range form 20-40 dollars, jackets and custom items more of course, small items can be had for 8-10 bucks or so. So something , for every price range, really. Due to the smaller size of the place the counter clerk/owner will be just steps away if you need anything. All in all a very satisfying place to shop at.
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Jessica B.

Yelp
Absolutely loved this vintage shop!! They have a huge range of clothes for men and women. I needed to get a long dress for an event, and even though I didn't find one I did have a blast looking through their racks. It's definitely smaller than Bad Granny's down the block, but just as varied (and kinda easier to look through!). I also loved their collection of random items and found some great gifts for friends. They have a whole basket of vintage stickers and a bunch of cassette tapes. Not to mention some cool mugs! Look for the arcade games, too, it's a unique add to the shop. The shop owner and I talked for a bit, and she was a hoot! I really recommend taking the time to explore it when you have the chance.
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Debra K.

Yelp
Dig It is probably more of a vintage and retro shop than an art gallery, but it is worth stopping in to see the truly weird and wonderful things!
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Genevieve F.

Yelp
They are a unique store with vintage clothes that are awesome. I had a great time here. Very goth. I even called my daughter because there was a pair of pants that I needed to see if they would fit!
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Anna F.

Yelp
This is one of those places that I've passed by hundreds of times, but never took much time to stop in until this weekend when they were one of the only shops open before noon. I'm so glad I did, because they have some great finds! From new and used to vintage items and oddities, Dig It has a great array of products. You could easily find something for your friends who are a little funkier or out of the ordinary. They also have a free play arcade machine that I plan to stop in and play during every LIVE on the Plaza now! The owner is also very personable, and you can tell she truly cares about customer service. Another great Plaza business!
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Ryan R.

Yelp
AMAZING every time. My favorite pieces of clothing have come from here and i find something i can't live without whenever i go in. Sprinkle the amazing and funny staff on top and this place is a sundae.
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Scarlett L.

Yelp
Funky little shop and the owner is such a doll. I love her displays and she is always willing to help with ideas when shopping for gifts. She helped me with my daughter's funky graduation bouquet. Local art is a plus! Drop in and Dig It!
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Katie S.

Yelp
I'm so happy this store opened! The owner is great and will help you find whatever you are looking for. Free pinball too! Any item you buy she will give you background info on the artist and if/when there will be more upcoming events to support them at. Much like bad Granny's Bazaar, I've almost never left the store empty handed or headed....(I've bought the head of a headless doll X2). Aside from some of the oddities, there are some cool clothes to choose from to all clean and in good condition. Go check this local business out today.

Mateo R.

Yelp
My favorite store at the plaza! Very cool store layout, Amanda works with local artists and supports them! Lots of cool, one of a kind items get put out a lot.

RJ R.

Yelp
been going here since it opened, will probably die here at the hands of the wonderful owner.
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Elisabeth S.

Yelp
Another used vintage store in The District? Well, I am certainly glad that Bad Granny's and Dig It! are here since The Velvet Monkey Salon doesn't have it's vintage basement anymore. This is a cute smaller shop with incredibly unique and cool jewelry (think glittering octopi and sea goddess), and the grooviest cat-eye glasses ever. I had to buy two pairs, and I will wear them when I teach. Yes, I will be that professor. The people who work there are just the most amazing. I love this place, and they also have really amazing anime wigs. Like long, flowing blue curly wigs.

Dylan S.

Yelp
Would be zero stars if possible. The store was very overpriced and the owners were rude beyond belief. Will never return to this craphole. I highly advise nobody else to ever shop here, let alone look their way.
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Annie C.

Yelp
Love this place! This is sort of a two in one store where on one side they have retro and some retro inspired modern apparel and accessories along with vinyl LPs, vhs tapes and comics. On the other side they sell locally handcrafted goodies, art , and tees. There slogan is " Apparel, Art, and More New, Retro, Cool, Weird which I think is perfect as they seem to cater to a sort of horror, sci-fi, nerd, and pop culture theme customer base. There is some really awesome unique artwork and indie crafts in this place. The owners are artists themselves and the woman specializes in Dia de Los Muertos style while the guy paints pop art paintings of movie characters ( like Gizmo from Gremlins) and cool side show theme paintings. I love shopping through the retro clothes as they seem to take the time to pick out fun pieces for the store in all sorts of styles and the prices are very reasonable compared to other similar stores around town.I love to thrift and know that if I have hours and hours I could probably find cheaper prices in a thrift store but this is more a resell/retro store setting so they have done all the hard work for you and brought all the best pieces together in one place. While I love all the artwork, day of the dead crafts, and jewelry my absolute favorite part of the store( other than the goods they sell of Bomb Shelter's) is there small section of locally published books and comics! Oh and on a side note I attended a really awesome event that the owners put on every March at the state fairgounds called Underground Monster Carnival . When I walked into the show there were costumed people and artists everywhere along with emerging horror writers and film makers. plus they had this one room full of awesome haunt/horror exhibits where you could take loads of fun pics. I can't wait til the next one. Stop by Dig It sometime and talk to them about it to find out more.

Adele W.

Yelp
Wonderful shop with unique and locally made items. You can feel great giving spending money in this place knowing it's going back into the community! Records, jewelry, vintage clothing, this place has something for everyone!