Clara P.
Yelp
We've been to Dig It 8 times since our first visit less than a month ago, so I guess I have enough "data" to give it a rating. It's not that big nor exciting that I would go multiple times a week - but who cares what the parent thinks, the kid wakes up and says "DIG IT!!" My 4 yr old boy wants to go here everyday that we use it like a reward for good behavior and so far, he is just as excited to go here as the first time.
From parent perspective, it's a temperature controlled indoor playground, where going in and out is restricted. In other words, it's like a park that you can go when it's too cold or too hot outdoors, and don't have to worry the kid will run off to the street. They match your entry bracelet with the kid's at exit to make sure you only take what's yours. The ticketing is pretty smart - for $18, it's one kid and one adult. It helps to make you feel like you aren't paying a separate ticket for adult. And then you can add on extra kids and adults. It's 2 hours per visit, which is enforced by color of your entry bracelet. It keeps the crowd level controlled. We ended up giving into a subscription/membership, once we realized our son wanted to come back so often. The membership may be a startup phase thing to establish baseline recurring revenue so I suggest inquiring at the front desk about current offers. (Btw, last time I checked, they did not have a phone number. GET A PHONE NUMBER PLS. I went there to ask about membership because I couldn't find a phone number, and it was shut down to public for private event. My sister and niece were on their way to Dig it, and I told her to turn around and go home. I was thankfully by myself but if I had come with my son and had to disappoint him, I would not be able to give Dig it 5 stars.)
As far as play area, you can see almost everything from the center. There are chairs and little tables for parents to station themselves. I'm in touch with about a dozen friends and families who go here at different times and most kids 2-6 absolutely love it. None of us had any real injuries so far, though we have had a lot of bumping or falling while running, which is normal for us. There are a few things I do wonder about the long term safety of - like there's these holes where kids can stick their arms out to pick out foam bricks from a bag hanging on ropes. If the kid holds on the ropes and doesn't understand you have to let it go, their arms get forced out against the glass when someone pulls down those ropes. I've seen 2 kids have this issue, one of them my niece.
Weekday nights tend to be sparsely populated. Weekends tend to hit near capacity at certain times, seems to ebb down during lunch and dinner hours when everyone goes to eat. The staffing is increased for the popular times. My kid is shy but has often found new little friends to run around with, and sometimes seems to make friends with some of the nice staff (Terrance, Sam, Chris, Mia and more), which I appreciate. I've had all good experiences with the staff, they are friendly, energetic, and focused. I do wonder about their shoes policy - so it's no shoes/socks on for all kids and parents. Yet all the staff seems to be wearing street shoes. I'd love to see them in some kind of indoor/uniform shoes or socks, because I think it confuses some parents to think they can wear shoes too.
Parking is free at Del Amo mall. Yelp is mapping it a little off, which made me wander all over the first time. Easiest if you park in the open lot in front of Mitsuwa market, then walk through the ally way near CF Chang towards Outback. It is on the ground level, outdoor section of the mall.