Echiré Maison du Beurre Marunouchi Store

My partner and I loved echiré so much that we wanted to have it 3 times in our 2 week trip. Note that different stores sell different products though… our favorite cream puff was only sold in the JR nagoya takashimaya store. Nonetheless, we had an amazing slice of cake from the marunouchi branch. Most locals were buying financiers, sand cookie (which I tried and loved the rum and raisin flavor) and French butter from the store. Arrive at the opening time as the popular items sell out quick.

This place sells pastries made using French butter. Not too sweet, the pastries are great tasting if you are a butter fan. This place sells freshly baked stuff, and may not have some items which are sold in other branches across Japan.

Reached after 3pm so most of the items are gone but luckily the financier and madeleine was still available. Great buttery smell and light crispy sort of texture. Fresh ingredients so a short 3 days shelf life. The whole shop smells amazing the moment you pushed open the door. The huge medeleine looks interesting

Amazing quality. One of my favourite bakeries in Tokyo. A must visit.

Bought a financier and madeleine. Madeleine was mid, citrus-scented but nothing special. Financier was the best baked good I‘ve ever had. It was still warm, thick outer shell crisp and almost crunchy, insides fluffy and soft. I went on a weekday around noon, and there was no line.

Madeleine is not dry which is great but tastes mid. The butter cream sandwich cookies are better! Maybe will try the famous financier next time

Delicious pastries; you must love butter to truly appreciate. There is a wonderful little fountain plaza to enjoy the pastries in and take well lit photos (see pictured).

My first time trying financier and madeleine. Not good at explaining LOL. A very popular premium souvenir from Japan. Taste is good. Wangi banget.