Perry M.
Yelp
Part of any business that works with the public is good customer service. One could be selling the best coffee, enchiladas, ribeye steak or cake, but if your customer service is not on top of its game your business will most likely fail.
I was in need of a birthday cake (12 days out). I had heard a positive word about Emmeli's from a respected source and went online to get more information. I did find a modest website with some information, but I had more question. Unfortunately, there was was no phone number on their website, no problem, I left a message on their website with a description of what I was hoping to order with a request that they call me back. On the website, it stated they were open the following day, until 3:00....great, if I don't hear from them, I will drop by the following day, which I did. I arrived around 11:20 am, the parking lot was barren and looked like it was in need of maintenance. Upon approaching the door I realized the lights were out and nobody home. It appears to be after the fact, but as a courtesy to your past customers, you could have posted a sign on the door that states, "Family emergency, closed early - see you tomorrow" or maybe, "GONE OUT OF BUSINESS".