Epitome

Women's clothing store · New Town

Epitome

Women's clothing store · New Town

2

35 Dundas St, Edinburgh EH3 6QQ, United Kingdom

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Epitome by Gregor Schmatz
Epitome by Gregor Schmatz
Epitome by Gregor Schmatz
Epitome by Gregor Schmatz
Epitome by Gregor Schmatz
Epitome by Gregor Schmatz
Epitome by null
Epitome by null
Epitome by null
Epitome by null
Epitome by null
Epitome by null
Epitome by null
Epitome by null
Epitome by null
Epitome by null
Epitome by null
Epitome by null
Epitome by null
Epitome by null
Epitome by null
Epitome by null
Epitome by null
Epitome by null
Epitome by null

Highlights

Epitome in New Town is a chic boutique offering a curated mix of global labels and cozy accessories, perfect for a stylish and welcoming shopping day.  

Featured in Conde Nast Traveler
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35 Dundas St, Edinburgh EH3 6QQ, United Kingdom Get directions

epitomeofedinburgh.com

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35 Dundas St, Edinburgh EH3 6QQ, United Kingdom Get directions

+44 131 556 5554
epitomeofedinburgh.com

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Last updated

Jul 28, 2025

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@cntraveler

10 Best Places for Shopping in Edinburgh | Condé Nast Traveler

"Epitome, a New Town boutique, has a sole mission: To bring some of the best global labels together under one roof, for Edinburghers looking for a relaxed-but-upmarket shopping experience. The store itself is polished without being pretentious. Epitome stocks timeless, stylish pieces from apparel labels of all sizes, like the ever-wearable A.P.C. and Girls of Dust, as well as skincare and grooming (L:A Bruket and the like), cozy accessories from Norse Projects, and rugged men's boots from Danner. Keep an eye out for cozy Scottish-made cashmere from the owner's own brand, Cameron Taylor." - Krystin Arneson

https://www.cntraveler.com/gallery/best-places-for-shopping-in-edinburgh
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John Kiszely

Google
One of the best womenswear stores in the UK! Lisa and her team have the best eye for brands. The store is well worthy of a visit.

leslie taylor

Google
Lovely store with beautiful things. Salesperson was kind and helpful.

Kiki Wiggin

Google
The most carefully curated shop for woman’s wear, a must in Edinburgh!

Zed See

Google
Beautiful clothes, excellent delivery - I always enjoy receiving a package from Epitome of Edinburgh!

Kathryn

Google
What a great find on the internet! Epitome of Edinburgh stock some high quality and hard to find brands at great prices. Customer service was second to none, ordered my boots and they arrived the next day. I shall be back!

Blue Z

Google
There are some many Japanese designer brands!So thrilled when finding this store!I‘ve picked up a scarf in fantastic colour with quite reasonable price. It perfectly goes well with nearly all my outfits!

Jack Ferris

Google
I come from New York City, a place with a multitude of fantastic stores. However, my consistent complaint is that sales staff in NYC are useless. At many places, they'll barely look up from their phone or shelf when you walk in. Epitome has one of the best selections of brands I've seen anywhere. It's Ostensibly a women's boutique but the selection of brands and styles ensures there's something for everyone. More importantly, the staff is wondersfully friendly. We purchased three items and yet the process of paying took 10-15 minutes because we were having such an enjoyable conversation with one of the store's owner.

Reem key

Google
I like this shop. The staff are nice. And they stock some distinctive brands and pieces. Very pleasant to browse.