Erewhon

Supermarket · South

Erewhon

Supermarket · South

3

475 S Lake Ave, Pasadena, CA 91101

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Highlights

Erewhon Pasadena offers a chic organic market experience with an impressive array of gourmet groceries and trendy smoothies, all served in a stunning vintage space.  

Featured in The Infatuation
Featured in Eater

475 S Lake Ave, Pasadena, CA 91101 Get directions

erewhon.com
@erewhonmarket

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475 S Lake Ave, Pasadena, CA 91101 Get directions

+1 626 600 5665
erewhon.com
@erewhonmarket

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Jul 5, 2025

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@infatuation

"It was only a matter of time before Erewhon hit LA’s sprawling tennis mom suburb, and luckily, the wait was worth it—this place is a beauty. It has all the trappings of an elite Erewhon location (easy parking, wrap-around patio, dads in competitive cycling gear dropping $85 on supplements), but what sets this place apart is the building itself. Originally a luxury department store built in the 1940s, you’ll find big, airy windows, cathedral-height ceilings, and a giant, dramatic square light fixture hanging over the grab-and-go section for some reason. Plus, in a move that can only be interpreted as a flex on other inferior Erewhons, there is both a pizza oven and a coconut soft serve machine. " - brant cox, nikko duren, sylvio martins

Every Erewhon Los Angeles Location, Ranked
View Postcard for Erewhon
@infatuation

"It was only a matter of time before Erewhon hit LA’s sprawling tennis mom suburb, and luckily, the wait was worth it—this place is a beauty. It has all the trappings of an elite Erewhon location (easy parking, wrap-around patio, dads in competitive cycling gear dropping $85 on supplements), but what sets this place apart is the building itself. Originally a luxury department store built in the 1940s, you’ll find big, airy windows, cathedral-height ceilings, and a giant, dramatic square light fixture hanging over the grab-and-go section for some reason. Plus, in a move that can only be interpreted as a flex on other inferior Erewhons, there is both a pizza oven and a coconut soft serve machine." - Brant Cox

Erewhon Pasadena - Review - Pasadena - Los Angeles - The Infatuation
View Postcard for Erewhon
@eater

"While visiting Erewhon’s new Pasadena location, LA private chef Denà Brummer observed a green waste bin filled with produce and cardboard containers." - Mona Holmes

New Eagle Rock Restaurant Embraces the ‘Everything Is a Taco’ Approach - Eater LA
View Postcard for Erewhon

Mark Takeichi

Google
Best place to buy fresh fruits and veggies because it's well organized. Also the deli section has good quality food better than whole foods. If your looking for nice smoothie and quality market shop here. It's a premium price. Parking in parking structure.

Jedi Master ASU

Google
They really have high quality organic items but the price is high. Got the smoothie for $19 but it was delicious! Was it worth $19 delicious? You have to be the judge. I like how all the bakery has all organic ingredients which is hard to find. To make something with all ingredients and put them in a glass jar will be expensive but if it's important to you then it's fair.

Rakesh Samtani

Google
It's all the hype, organic produce and items and add a bunch of influencers and this place is making people go crazy for their smoothies and grocery items. Some items are reasonably priced like other grocery stores, but some are mind boggling expensive. Did try their smoothie, the Malibu Mango, for $19, worth it, hell no. But people were queuing up for the smoothies, quite a wait for it too. But overall nice place, well organized.

yixin wang

Google
It is so hilarious! I made a preorder on phone on 2/19 for 2 boxes of pita bread, and when I tasted it feels wrong and I founded out they gave me two boxes of expired products! Won’t buy again at here anymore!

Nicholas Gkionis

Google
Erewhon is one of those infamous places that you have to try when in LA. The smoothies were nicely done and $20. I guess you pay for the quality of the ingredients so all good. Everything in here is expensive so not sure if you pay for the name or quality. Obviously I didn’t try everything. Glad I came but probably won’t be back unless I hit the lottery.

Rodrigo “funning”

Google
I’ve been to the other locations and this felt like the more chill spot. Not too crowded and has everything you need from a grocery store. I ordered their version of a “caveman coffee” or their “Activated Coffee” and it was delicious. Perfect flavor and temperature with just the right amount of pick me up. I also tried their croissant sandwich with salmon and it was. A bit pricey but very delicious. I’d definitely come back here again and shop their grocery items.

Daniel Yang

Google
What's with the $18 smoothies? I come here for lunch, and while the food is good and the drinks are good, you can go up and down Lake Ave and get similar organic quality options at sit down spots for the same price. I see people getting food here and sitting down to eat. This is grab and go food for sure. $16 for an egg sandwich sparse on filling, $6 an average size onigiri. I would get the Italian sandwiches on their pizza bread. Those are pretty fresh. The plate combinations where you get a protein and 2 sides are always kind of dry, but still tasty.

sylvia santoso

Google
It's an upscale grocery store where you can grab breakfast or lunch. But I went there for their smoothies, it’s famous for the Hailey Bieber smoothies. Ended up giving their island glow smoothie a shot. Is it worth dropping $22 on a smoothie? Well, that's your call! But hey, it's a fun experience, and if you're into the hype, why not give it a whirl?

Benjamin M.

Yelp
Everyone was super nice but there was an older guy in the cafe department that was being really weird to my younger sister. Im pretty sure his name was Jonathan.

Helen L.

Yelp
Nice but crazy expensive market that has all kinds of healthy items from collagen pills, powders, liquids, to healthier & real ingredient items of milk, yogurt, chips, etc. They also have a fresh food and smoothie bar. I came strictly to try the smoothies and have tried the Hailey Bieber strawberry & coconut cloud smoothies. I prefer the coconut cloud over the HB one. Will say the smoothies are good (also a bit on the sweet side) but absolutely not worth $20 each. I understand they use organic ingredients and other added health products but it definitely doesn't justify the cost of them.

Melissa F.

Yelp
Everyone always talks about the Erewhon smoothies, but there is not enough talk about the food. Super fresh hot food selection! I would recommend looking up what you want to get ahead of time- I knew I wanted to try the buffalo cauliflower and the kale salad based on TikTok recommendations. The buffalo cauliflower was amazing- I don't know how they've done it so that it doesn't have the cauliflower texture but it is definitely a star! I also liked the kale white bean salad and the other bean salad! This Pasadena location is not as well organized as some other locations I've been to- the parking structure is good, but the store organization is very small. There isn't a clear place for ordering from the hot food bar and the smoothie section, so keep your eyes peeled for that. Overall, I would come back to this Erewhon location for a quick (expensive) meal.

Lilian W.

Yelp
Erewhon in Pasadena, located at Shops on Lake Ave, is connected to the Macy's parking lot with its entrance tucked to the side. This upscale grocery store is known for its high prices, with some items being shockingly expensive--$60 for a small jar of vanilla, $30 for a loaf of bread, and $7 for a tiny can of coffee. Interestingly, beer and wine prices were more reasonable compared to other grocery items. Despite the steep costs, Erewhon carries a full range of products, from hand soap and skincare to fresh produce, cakes, cheese, flour, and broth--essentially everything a standard grocery store offers but with a luxury touch. It clearly caters to a wealthier clientele. The store also features a to-go food and drink section, with the famous Hailey Bieber smoothie priced at $20. While that wasn't my main draw, I was most impressed by the extensive water selection. Out of curiosity, I picked up a few different brands for a taste test. Though not cheap, they were still within an affordable range. Every shelf was meticulously arranged, and the produce section was displayed like a work of art. The entire store was spotless and beautifully designed. The service was also exceptional--our cashier, Josh, had a great sense of humor and was incredibly friendly, making the checkout experience enjoyable. Would I do my regular grocery shopping here? Definitely not. But would I come back just to admire the selection and unique offerings? Absolutely.

Kiki C.

Yelp
Erewhon has a nice selection of organic and specialty products, but the prices are outrageous. Many of the same items can be found elsewhere for much less. The Pasadena location is also missing a coffee section, which is disappointing given the premium they charge. While the store has a trendy appeal, the cost just doesn't justify the experience.

Franklin M.

Yelp
I remember coming here when it was a book store, then a Halloween store, and now this high end pricey market. I could not believe how busy crazy crowded it was on a Sunday. There are ton of cool and unique food products to indulge in and freshly made food from the deli area. I was going out to dinner or I would have bought some ready made delicious looking pizza.

Jennifer Abigail S.

Yelp
Came into the Tonic Bar on a Tuesday morning and it was not busy. I got the Hailey Bieber Strawberry Glaze Smoothie and it was delicious! This was my first time ordering at the Tonic Bar and I was very pleased. The employees were very nice and greet you. Multiple outside seating is available and is clean and checked often. It was a little chilly out but the outside seating has heaters and one of them has a center fire pit! Very relaxing to sit out and enjoy your food/drink or even do some work on your computer. Would come again!

Lily C.

Yelp
Erewhon is a novelty in itself. Walked over with some friends after eating lunch just to check it out and grab a smoothie. The location on Lake is easy to find and pretty spacious, but parking may be limited. I was expecting HIGHLy overpriced stuff, but the prices were comparable to others grocery store with expensive organic things, and everything is VERY nicely, neatly displayed and clean. For example, it's winter right now and I saw a 16 oz pack of strawberries for $7 or $8. Is that expensive? Yes. Did I also see similar pricing at Ralphs that very same weekend on their organic strawberries of the same size? Also yes. There were definitely some things that were way more overpriced (a doz vital farms eggs for over $10), but it wasn't as INSANE as I was expecting. We got hailey bieber smoothies and while it was delicious with all the collagen-y ingredients, I probably wouldn't get it again for myself. It's a bit too indulgent and I'd rather spend my money elsewhere. But it was fun to try, and reminded me I should get ingredients to make myself some strawberry smoothies at home...

Jessie Z.

Yelp
Okaaay erewhonn i get the hype sorta. Honestly thought it'd be super expensive, but its similar to whole foods just depends on what items you seek cuz you know inflation be hitting anyways. Did not try the smoothie. The lines are kind of long but if u buy pizza you can buy it at the register there. The hot food line moves fast and they seem to have many beautifully displayed vegetarian options, but it appears the replenishment takes some time. I probably would go here for specialty items like plant based milk for matcha or coconut cult rather than produce ( as pretty and clean as it looks). Hot plate- had set plates for $20 vegan/vegetarian (arguably where erewhon would shine as its all organic) which is much pricier than whole foods, but you can also gaslight yourself into believing its more reasonable than a meal out these days. Brussels sprouts- love the roast, but salty; not really maple sweet Buffalo cauliflower- okay I get the hype. Its tender, not mushy but great flavor and coating on each bite Broccoli- again cooked well Only thing is the veg are kind of salty Pizza- i feel like this is a pretty good deal esp as it can be harder to find neopolitan style crusted pizza and the pieces are biiig. The margherita was quite parmseany and didn't taste greasy or fell off in a gloppy cheese chunk at all. The crust is thin and airy. Not like gourmet, but probably one of the better deals u can get. Also tried their pumpkin cheesecakes ( wow samples worth $4!!? ) and it was decadent. Parking and location wise I'd say this is more accessible as they have their own garage, but interior wise does feel a bit tiny/jam packed of stuff. Lots of people outside in the fireplace patio area.

Raquel L.

Yelp
It's a bit crazy to be spending around $20 for a drink, but when visiting the area one has to spot and indulge in buying this drink, especially when you don't have one it in your own area. Very trendy place, but I will admit that the Hailey Bieber drink tastes amazing. I'm sure many can probably make in their own home, but for people like me who like to experience these little outings, it was worth it for me. They're ready to order meals look pretty good and the presentation is well done, so I'll try that next time. My son said that the D'Angelo drink was just ok. Do I recommend it? Yes, for people who don't mind spending more than the normal and if they want to experience it. Their staff is friendly and helpful in your questions when you don't know what drink to order. I personally enjoyed my visit.

Stefani S.

Yelp
Finally trying the hype of Hailey Beiber smoothie. I would say it's not cheap. It's $20 for a cup of strawberry smoothie. The smoothie tastes creamy and sweet. The place gets crowded over the weekend.

Dora H.

Yelp
When I think of Erewhon, I automatically assume everything is overpriced. So I wanted to visit and see for myself. Sometimes you'll find items that cost you way more than it should, but other times, you'll find items that are reasonably priced and comparable to items at other markets. They have a smoothie bar, hot food section and cold prepared foods like sandwiches, salads and sushi ready to eat. These items in particular are quite pricy with everything averaging upwards of $20 per item! The market looks nice, and it was pretty neat to finally visit an Erewhon. P.S. Their cold pressed juices are pretty good!

Bianca G.

Yelp
I ordered the Peanut Butter and Hailey Bieber smoothies. We placed our orders back-to-back, but I noticed an inconsistency between the two. The first smoothie came out noticeably lighter in color and had a much thinner, watery texture, while the second one was darker, thicker, and significantly better in taste. For a $20 smoothie, I would expect more consistency in quality. While the flavor of the second smoothie was great, the difference between the two was disappointing. The store was very clean.

Meily A.

Yelp
Pricey and a little overhyped? Yes. However if you like things neatly organized and fresh food that looks good it might be your place. I was fascinated walking thru the hallways and seeing how everything was in the right spot. They have a good selection for health enthusiasts. I of course had to try the Hailey Bieber smoothie and in retrospect I don't know why I could possible think a $20 smoothie would be worth it? It wasn't, too sweet for my liking and nothing that can't be done at home. I thought the turmeric crush was better and for only $16, wow. I don't live in LA so stopping to check what the hype was about wasn't a bad idea, not sure I would shop here on the regular though.

Will M.

Yelp
I really like this store--it's super clean and well-organized, and honestly, just walking in makes you feel bougie! They carry tons of healthy options, but let's be real, the prices here are pretty wild. I especially enjoy their drink area, which is stocked with a wide variety of sparkling waters, kombuchas, and energy drinks. Their café food is great too, but it definitely comes at a price. I've grabbed lunch here a few times, and let's just say a coffee, an açaí bowl, and a lunch plate costs more than my last grocery haul. Still, I find myself coming back more than I probably should... :3

Judy T.

Yelp
There's free parking in a parking structure off Lake Ave that is shared with other businesses and it can get crowded but parking isn't too hard to find. After walking out of the parking lot there is outdoor seating for people eating at Erewhon and then the entrance where you see cashiers in a different formation than typical grocery stores. It's more of an open concept if you will in a square. They are organized by produce on the left and pantry items to the left. Freezer and fridge items like the walls to the left as well. Prices seem to be around 30 percent higher for the same products you can buy elsewhere but they have some niche healthier products as well. The brand is so well built up that their generic Erewhon products actually are a hefty price as well versus being cheaper. It's such a cool thing? I wanted to try to see the hype and ate a meal at Erewhon. Why did it seem like every time I went people are eating and waiting for food. Their food section is busy! I got a veggie meal which consists of choosing any 3 veggie items or salads for 20 dollars a pound. Meat meals have higher price points and you pick that meat and 2 sides. I also tried a slice of pizza which was around 8 dollars. They had pizza samples which was nice. I think the food is a hit or miss. My pizza slice was a mushroom pizza that tasted pretty average to me. Not like a greasy pizza chain, but it tasted like an artisan pizza slice that was decent. It wasn't mind blowing. However the cheese pizza samples though were better...maybe I should get a cheese slice next time. The tomato sauce was yum. My meal had buffalo cauliflower which was something I'd get again. It was crispy, had good buffalo flavor. The size of the florets were good. I also got a kelp noodle salad which was also delicious. Kelp noodles aren't readily found to buy other places so these two times I can't easily make at home and they tasted pretty good. My last time was rice meatballs with some tangy sauce over it. That was a let down. If you like a strong herb flavor of thyme or oregano then maybe you'll like it. The texture inside the fried ball was pretty much chewy rice. The person who made my plate made it so it was pretty much 1 lb but my friend's helped loaded her plate and stuffed the box. She didn't realize it was the price per lb so her meal was almost 30 dollars. Also some other sides seem pretty standard sides I probably wouldn't want to pay that price for... I even surprised myself but I would honestly come back for a meal. Especially given that some burgers these days cost 15 dollars before even getting a side, my 20 dollar meal was filling and more palpable with that comparison. I'd just be careful to choose more unique items.

Evangelene G.

Yelp
I was visiting SoCal and took a walk in the neighborhood. When I saw Erewhon, I had to stop out of curiousity. It's pricey but pretty. I was visiting around 7:30 am, so it wasn't crowded and it's nice to have store to myself. If you notice the plaque in front, this was a former I Magnin store (old school). I have visited the one in Studio City which appears to have a larger footprint than the one in Pasadena. Instead of getting a smoothie (which they are known for), I ended up getting a pricey grab and go juice. I will admit that tasted much better and probably better for me. Courteous staff at checkout, that was fairly easy and not a wait first thing in the morning. I admit that sometimes it's good to price compare the supplement section. I missed out on my favorite Omega 3's at the the other location and it was no longer available in Pasadena. You have to do your homework on deals before going out and making an impulse buy. On this visit, I didn't see any decent deals or anything that screamed "buy me" except for my juice in a pretty glass bottle.

Ben H.

Yelp
Full disclaimer: this review is based on the Hailey Bieber smoothie. Is the smoothie named after HB because she developed the recipe or because she frequently orders it? It's arguably a what came first the chicken or the egg situation. There are several relatively unique ingredients in the smoothie, like sea moss and hyurlanic acid, but the strawberry flavour was generally overpowering. For the price of $20 I'd also expect gold flakes sprinkled on top. If it was named the Justin Beiber smoothie or anything else I'd steer clear or it. Overall not with it imo

Venus L.

Yelp
... my family and I really came here for the Hailey Beieber smoothie and that was all we got. 4 stars for the smoothie - I'm not sure if the collagen was working overtime or not, it tasted like a standard banana strawberry smoothie, but it was good and my cousin paid so it was a win in my book. I'm not too sure about parking as my family and I parked a bit further down and had to walk over to Erewhon. They have a nice outdoor space for people to chill and eat their food at so that was welcomed especially on a warm day.

Roddy L.

Yelp
I've been to the other locations and this felt like the more chill spot. Not too crowded and has everything you need from a grocery store. I ordered their version of a "caveman coffee" or their "Activated Coffee" and it was delicious. Perfect flavor and temperature with just the right amount of pick me up. I also tried their croissant sandwich with salmon and it was. A bit pricey but very delicious. I'd definitely come back here again and shop their grocery items.

Nikki B.

Yelp
Back in the day we used to joke and call Whole Foods, "Whole Paycheck." Erewhon is a Mortgage Payment in comparison. OMG!I walked in and experienced sticker shock. A small slice of cake $14. A few other items that I looked at were $14. It's like $14 is the base price and it goes up from there. This store is small in comparison to the one in Beverly Hills. It occupies a section of the former I. Magnin & Co building, which was designed by architect H.C. Chambers. The layout is nice, and everything is well organized, which makes it easy to navigate. They also have an outdoor seating area so you can sit and enjoy your pre-made food or beverage. This high-end organic market has its loyal customers. However, I'm not going to waste $19 on a Hailey Bieber smoothie or $39 on Sea Moss Gel. Parking structure in the back off Hudson.

Eunice I.

Yelp
This is a treat-yourself kind of place. Don't plan on doing your regular grocery shopping here if you're looking to be budget-friendly. The reason for the 5/5 rating is because there are several specialty items that are worth the extra money. 1. Smoothies - definitely a treat yourself moment! On days when my stomach is acting up, their smoothies are easier to digest and tasty too. 2. Real Cereal - this is an item you'll find in the cereal aisle. It comes in two options - corn flakes and rice crispies without added sugar. I don't think the rice crispies are worth it because it's already available on the market. The plain corn flakes are really nice, especially when you're looking for a low sugar breakfast option. 3. Juices - their juice fridge is my favorite part of their store. So colorful and vibrant! Buying their juices is a nice way to experience the juicing lifestyle without the mess and fuss of doing it myself.

Eunice Y.

Yelp
Of course we stopped by to try to Hailey Bieber strawberry smoothie - very very VERY mid, even if it was only $5 (it was $19). It was overly sweet and not good, literally just go to Jamba or Tropical Smoothie. The workers in the Erewhon were also pretty rude... ruder than at other ones. It was pretty crowded also just because they were being very slow and socializing over serving the line

Rachel D.

Yelp
Everyone keeps talking about their smoothies, which is understandable because it's good, but their pizzas here are underrated. Not only is it one of the more wallet-friendly items, it's super delicious. We love coming here to grab a few slices of pizza for lunch and a combo plate from their hot food bar. Some of our favorites are the Mushroom Pizza, Pesto Carrots, and Eggplant Lasagna. The ingredients used are really clean and you do not feel lazy and tired after eating. Highly recommend if you are looking for a quick and tasty meal in Pasadena! Erewhon doesn't always have to be an expensive trip. They have lots of affordable items as well.

Jeff L.

Yelp
I have stopped in the first time into Erewhon in Pasadena. They had taken over the old Borders space not too long ago and it's a welcome addition to this long empty space. They did a great job converting into a functional store. Everything is laid out well and I had come here primarily to get some food and drinks. There are lots of online ordering options so not waiting in line for a while. And there's also a lot of delivery service apps where you can order items here as well . The team member here are all really nice and hospitable The parking was actually not nearly as bad as I thought it was going to be a parking on the first floor. In the past, even before Erewhon was open it was always kind of dicey to find a good spot on the first floor. There is a one hour limit these spots so maybe that is what gets these parking spots available. There's an outdoor dining area right side of the main doors were a lot of people are enjoying their time and enjoying their food and drinks. Looks like a lot of great selections here at this market and it's a welcome addition to the Pasadena area.

Ozzy R.

Yelp
I only come here for the over priced smoothies lol I wanted to see if the hype was worth it. And it was. Not gonna lie. I've tried different smoothies at different locations by now. And they're all good. I just hate paying $20 for one. Parking is terrible. Everywhere is over priced. Not my kind of place. But I strictly come for the smoothies. The "Haley Bieber" is amazing. Highly recommend.

Cindy Z.

Yelp
I had to come see for myself the outrageous prices that Erewhon offers. This upscale supermarket is basically a flex that you can shop where the celebrities shop too. I came here to try their infamous smoothies that they have collabs with celebrities and influencers. Even though their most famous smoothie is Hailey Bieber's Strawberry smoothie, I opted for Kendall Jenner's Peaches and Cream ($23). This item is limited, so it isn't on the menu. Quite frankly, the drink tastes exactly like what it sounds like. It was a tad on the sweeter side for me. Honestly, nothing special at all. With that price tag, I won't be back.

Thuy Dan T.

Yelp
The aisles are just so perfect here. Labels places directly forward, produce aligned in the same position, all very bright colors. This location is directly across from the fitness studio I go to so I stop in for their hot food or smoothies from time to time when I want to treat myself. I ordered the Rose smoothie which is a homage to Pasadena with the Tournament of Roses/Rose Parade. It was fruity and creamy but not something I would crave regularly. The outdoor seating is really nice and the wifi is strong there if you're looking to work remote and get some Vitamin D.

Michelle Z.

Yelp
One of the more organized and calmer Erewhons I've been to. I like how their smoothie bar gives you a text when your smoothie is ready so it avoids a ton of congestion in the area from people waiting. My smoothie was ready quite fast as well (I had to wait so long at the Grove location). The scandi summer blueberry cobbler smoothie (collab with Elsa Hosk) was even better than the Hailey Bieber one -- it had an amazing topping of graham crust and coconut whip. It tasted like a delicious dessert smoothie bowl! Highly recommend while it's still around. Spacious aisles, clean interior, lots of outdoor seating and mists which is great on a hot day. Lots of families with children in the area.

Kevin T.

Yelp
TL;DR: came for smoothies - loved the Dr Paul Raw smoothie, disappointed in the Hailey Bieber strawberry Raw Smoothie (5/5): to anyone worried about tasting the organ meat flavor, don't worry. It's perfectly balanced and hidden in the rest of the smoothie. So yummy. Love the addition of kefir Hailey Bieber (3/5): way too sweet and honestly not as special as I was expecting based on the hype in social media. Cheers, Erewhon

Brian S.

Yelp
This grocery story is amazing. Super clean and so much good clean food in here. My wife and I wanted to experience this store, as we are from Las Vegas and have heard so much about it. We both ordered the 2 item combo plate, hers with Salmon, and mine with chicken. Be careful when ordering... cost is by the pound. My wife salmon was $30 a pound per plate and mine was $25 a pound per plate. We also ordered one large ($18) per drink on the blueberry detox smoothie. (See pics) I know this food is super clean and healthy... but wow... super expensive also (reason for the 4 stars) The service was great, Nadia helped us with our ordered and was super friendly. My wife asked about some noodles that we didn't order and Nadia said it's super delicious. As we were waiting for our smoothie about 10 min after our food order... Nadia took the time to get us a free sample my wife was inquiring... EXCELLENT customer service by Nadia... treated us like VIP's Highly recommend.

Francine L.

Yelp
The closest Erewhon for me will be this Pasadena location. Fairly new to the area but well known to many for their expensive prices and celebrity smoothies. But overall this place stands out on its own for being a high-end organic supermarket. If you haven't been here before you might as well just check it out and see what all the hype is about. They have a section in the back where they have cooked food that you can select and purchase. The store isn't super huge and has plenty of isles where you can purchase eggs, butter, drinks, stuff for the house, and much more. I love their pizza slices here which is I believe $8.00 a slice but it does taste really good! You can also eat your food outside right after you pay for your items. I also picked up some crunchy date peanut butter.

Anny O.

Yelp
Hailey Bieber smoothie 3/5 - this was so disappointing. I came because of this smoothie bc of how hyped it is but even if it was $8, I wouldn't get it again. It was very milky and not a lot of strawberry flavor. Smoothie also took forever to get Chicken pot pie 5/5 - this was soo good. Chicken was tender and the creamy consistency of the sauce inside was so good. Not as salty as the frozen ones you get at the market which is good!

Miranda C.

Yelp
I've been here several times and I always get the food that's packaged and ready to grab. The food always tastes fresh and healthy. I particularly really enjoyed the Rotisserie Chicken Avocado Sandwich. It's tangy, spicy, and savory all at the same time. It's probably one of the best sandwiches there in my opinion. My only complaint is the crust of the bread is super hard. It was hard to bite and it unfortunately cut my mouth. I would still probably get it again though because I love the taste of this sandwich. Just a heads up if you're on a time crunch: The hot food line is usually pretty long and people take a while to decide what to order. The cafe also always has a lot of orders and they take a while to make drinks. You could order online for pickup if you're in a rush!

Debbie W.

Yelp
We had come here to look around the space. The interior was very organized and very clean. This market had a wide selection of olive oils and I love how they also sold a wide variety of different supplements, vitamins and skin care products. Their produce section is small but filled with unique items you typically wouldn't find. Everything was very fresh! I loved how they also had a section to purchase food and sides to-go at the back. Overall, I would come to this market if I were looking for more unique items as it isn't as close to my location as some other markets are. I believe there is a parking garage, but you can also park on the street and walk over. On a weekday, there are plenty of street parking.

Victoria B.

Yelp
Manager was rude! Order a smoothie that was $21 & it was not good. Also got there mac & cheese which was just okay. Buffalo cauliflower was good (has a kick)

Travis P.

Yelp
Definitely an interesting experience. Stepping in here makes you feel rich and famous. Everything is overpriced but I can say food did taste good. We got the infamous $20 Hailey Bieber smoothie and ingredients did taste free. Definitely not worth the price but a fun one and done worth a try. Probably won't be my goto grocery store but it's fun to walk around. They have a shared parking structure so it's easy to get parking here in Pasadena.

Robbie B.

Yelp
Goodbye bookstores. This location used to be a giant Borders Books. Now prepare to be awed at what's moved in. Tons of freebie parking behind. Erewhon! Erewhon in Pasadena is a health food paradise with an impressive selection of organic and specialty products. Their smoothies are the stuff of legends, especially the famous "Hailey Bieber" which is an eye-popping $20. Yes twenty-dollars-for-one-smoothie. And it's so popular you have to wait for it. Moving to the food aisles, be prepared for some serious sticker shock. The prices here are jaw-dropping, even for high-quality, organic items. While the ambiance is lovely and the staff is knowledgeable and friendly, the cost might make this a special occasion spot rather than a regular grocery stop. Ready for lunch? Don't sleep on the hot food selection, in particular the pizza. Cheaper than a restaurant lunch, no tipping, and you can dine at their tables outside. If you don't like eating outside, like me, you are out of luck. Indoor is reserved for pricey foods. $2.50 for one apple? Yes. If you're looking for unique health foods and are willing to splurge, Erewhon is worth a visit. Just don't forget your wallet(s).

Yvonne C.

Yelp
Never been to an Erewhon before but it is the most expensive organic supermarket and I had to check what the hype is about. Felt so rich and fancy schmancy just walking into this place. The store is organized and clean with nice friendly staff. Came solely to try Hailey Bieber smoothie. But I saw Kendall's peaches and cream smoothie when we got to the register so I had to get that also. $45 for 2 smoothies is way overpriced. Probably won't be back for that anytime soon lol. The hot foods looked delish so we had to try that too. I got the miso cod with purple yam and greens and it was soooo good. It was the perfect amount of flavor and had a bit of spice to the miso cod. They have a super cute outdoor area with tables and chairs to enjoy your food. There's a shared parking structure for Erewhon and also a parking structure across the street so there's plenty parking available.

Jarenn N.

Yelp
Service has always been friendly here. I usually order on the mobile app, especially for smoothies because it does take a while. There is a lot of free parking in the designated parking structure. Love the peaches and cream smoothie!

Amy T.

Yelp
I love this location! Food from the hot bar was fresh and the staff were actually ... nice? And helpful? Unheard of at the Calabasas location lol. Great place for some overpriced food and skincare in the form of smoothies! The buffalo cauliflower and Hailey Bieber smoothie are my go to's - basic, but for a reason.

Isabella T.

Yelp
I was in Pasadena and wanted a quick, healthy bite to eat so decided to check out the Erewhon. This store is moderately sized, super organized (they make their produce look like a neat rainbow), and had its own parking structure in the back which was a plus. I went directly to check out all their food, passing by their delectable sushi section, soups, cafe, and ended up deciding on their hot food plates. The woman who helped me was super nice and patient helping me decide what to get and answering all my questions. Service was very friendly which helped me get over my intimidation of being in this fancy grocery store. I got a combo plate (one protein plus two sides), an additional side order, and a little dessert. I tried: - Regular ahi tuna poke: for my main protein I picked the poke since it looked super fresh and healthy. This was very good! They served me a generous amount of tuna chunks that were all so lean, and cut into the perfect cubes. The poke was so well marinated, it had a perfect balance of sweet, savory, and tangy. The green onions and sesame seeds added a nice texture and bold flavor. Very good! Did not get it with rice but that was an option. - Buffalo cauliflower: 1st side of combo plate- I had to try this since it's so hyped up on the internet. Overall, it was pretty good! The tempura crust is so thin and envelops the perfectly chunky cauliflower stalks. They have a nice spicy kick from the buffalo sauce. I can see why these would be so widely craved by people since they are well prepared. However, since I'm not the biggest fan of buffalo flavored things, it made me wish it had a different sauce. - Kale and white bean salad: 2nd side of combo plate- this was also pretty good and fresh! I loved how soft the kale was, and how the dressing was just a little bit sweet with a hint of citrus. The white beans added a nice earthy taste and the pumpkin seeds added a really nice crunch. I want to find a copycat recipe to make this at home since it was so good! - Black pepper kelp noodles (separate side): I wanted to try another side since they had soo many that intrigued me. I ended up buying an additional container with this very nice kelp noodle salad. Based on the name I was imagining a cacio e pepe flavor but it ended up not being as pepper heavy as I expected and it mostly tasted like nutritional yeast and cashews. I still enjoyed the sauce with the very chewy yet light noodles! However, these were a little salty for my taste. - Erewhon dark chocolate almond butter cups: I wanted to get a small healthy thing for dessert so I got one of the Erewhon brand chocolate nut butter cups. The dark chocolate was soo good and was sweetened with coconut sugar which made it feel slightly healthier. The almond butter filling was so rich, creamy, and not dry at all (as I find happens a lot with the other brands of chocolate cups). I only ate one but I am excited to eat the second one in the packet! Overall, this is a beautiful grocery store that is well organized and it's like produce/healthy products heaven. Service is nice but the items definitely come with a hefty price tag which I am not sure is justified. I would come here as a treat to self once in a while but it would definitely not be my regular grocery store. They do have a very impressive selection of premade salads and hot food items but I don't think it is anything you could not do at home if you wanted to and make it just as healthy. Tip: you can get free water at the juice bar if you want to have it with your meal!

Bles D.

Yelp
Heard so many good things about this place and glad we were able to stop by. Surprisingly, it was near the hotel we were staying at. If we weren't in a hurry, I'd say we would've spent more time browsing and purchasing other things besides our smoothies and sushi. They keep the store clean inside and outside the seating area. Great customer service, too. The staff are super friendly. It's a little pricey but what isn't nowadays.

Amanda T.

Yelp
I love Erewhon for their aesthetics and (mostly) clean food choices! It is really expensive though, so I definitely don't come here as a frequent shopper but it is a nice store to browse around. I've tried several of their smoothies before and have enjoyed them. When I heard about the Peaches and Cream smoothie, I wanted to try it out. I would give it a 3.5/5 star on taste. The smoothie had a chalky aftertaste and I couldn't really taste the peach flavor. It was $23 which is one of the more expensive smoothies too, so I was expecting to love it but unfortunately it wasn't my favorite and I probably will not get it again. But I do have to say, the strawberry glaze smoothie is actually really good and is definitely worth a try. Overall I enjoy Erewhon as an elevated grocery store to check out if I'm needing something specific that I can't get at my local food store (ie sea moss or smoothies). They pride themselves in only sourcing quality products but some of the products I see on the shelf aren't necessarily "healthy" in my opinion. So while most things are good for you, I still find myself reading the labels on their products to make sure it's actually good for me.

Sam C.

Yelp
Super expensive super fun. Will go to bleed out my pockets soon enough!! The Hayley takes the win so far. What's ur fav smoothly there? The viral sushi sando was aight, Korean burrito was pretty good.

Yvonne Y.

Yelp
Since we have nothing planned for the day, we decided to check out Erewhon and try their smoothie. Ordered online as the line to place order is quite long. There are a LOT of workers behind the counter. They are making smoothies non-stop. We waited for a while and they still haven't called our name?? DS decided to walk up and check on it. The lady looked and gave us our drink immediately. He said there are at least 6-7 drinks just sitting under the counter. Not sure why the lady doesn't call out these name at all?? So if you are waiting for your drink, you should ask. Otherwise, you'll be waiting for eternity. The Hailey Bieber drink looks very pretty and also surprisingly tasty. We enjoy it a lot. But is it worth $19 + tips? I don't think so. Would I try it once? Absolutely. This store is not very big. It's similar to Whole Foods. Pricing is not as outrageous as shown on social media. It's just another supermarket that branded as bougie.

Craig W.

Yelp
Is the Hailey Bieber smoothie worth $20? Of course not. But it's a nice smoothie. It's got a lot of banana and strawberry flavors to it and a bunch of other stuff that is supposed to be healthy for me, guess. They have parking in a structure which is a huge plus because street parking can be a little tough in this area. The store is immaculately clean. We were welcomed warmly as we entered and exited which was a nice surprise. The prices of almost everything are heart attack inducing but the produce and prepared food items looked beautiful. The smoothie/coffee bar section is crazy busy. It took at least twenty minutes for us to get our smoothie but there were probably fifteen people ahead of us, waiting on their drink orders. We were also fortunate because there was no line when we ordered but immediately afterward, there were probably 10 people in line. It's probably unfair to rate a business on just one item but that's how it goes. We just had the smoothie.

Emma W.

Yelp
I've been seeing so much hype about this place online and decided to come try it during my time here in SoCal. When I first walked in, the store was very vibrant, organized and clean. The prices of everyday grocery items were very overpriced due to their high end quality. I came here to try their smoothies since I heard they were very good. I got the Kid Laroi's Girls smoothie. It was $21. The cashier was very friendly and the service took about 20 minutes as it was super busy. They text you when your order is ready. The smoothie tasted so delicious and chocolatey. I would prefer if there was less chocolate and less sweeter. But other than that, it's clear that their smoothies are made with high quality ingredients.

Russ C.

Yelp
Neat, Tidy and clean Erewhon in Pasadena. On Lake Ave in the South Lake Business District south of Colorado. Nothing much to say about this great overpriced grocery store. In a pinch if you're hungry or thirsty it's here next to Macy's and around the corner from Trader Joe's. Nice place to chill on the patio after walking or shopping next door. Their food is solid just pricey. Great healthy drinks with solid staff.