FELLA

Swimwear store · Paddington

FELLA

Swimwear store · Paddington

1

37 William St, Paddington NSW 2021, Australia

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FELLA by null
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FELLA by null
FELLA by null
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FELLA by null
FELLA by null
FELLA by null
FELLA by null
FELLA by null
FELLA by null
FELLA by null

Highlights

Fella offers stunning, long-lasting bikinis with flattering fits and standout customer service in a chic, welcoming store vibe.  

Featured in Conde Nast Traveler
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37 William St, Paddington NSW 2021, Australia Get directions

fellaswim.com
@fellaswim

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37 William St, Paddington NSW 2021, Australia Get directions

+61 484 146 572
fellaswim.com
@fellaswim

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Last updated

Jul 30, 2025

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Ask a Local: The Perfect Weekend in Sydney, According to Artist Gabrielle Penfold | Condé Nast Traveler

"Fella is the go-to place for excellent swimwear, Gabrielle says, and there are a few great secondhand stores."

https://www.cntraveler.com/story/the-perfect-sydney-weekend-with-gabrielle-penfold
View Postcard for FELLA

Marina Dietz

Google
I purchased my bikini a year ago and have been extremely happy with its fit and quality. The bikini maintains its shape and colour, even after multiple washes and swimming in salt water. After noticing a tiny manufacturing error a couple of months ago, I reached out to the Fella team. Maya, from their customer service, took immediate action and arranged for my bikini to be repaired at no charge. I'm very grateful for Maya's exceptional customer service and the prompt resolution of the issue. I will definitely be returning to stock up on more items in the future! :-)

Maddy Curtis

Google
I recently purchased another bikini from FELLA swim, and I'm absolutely thrilled with my purchase! These bikinis are exceptional quality, and I cant get enough of them. the colour of the bikini I chose (Periwinkle) is simply stunning, and the fit is incredibly flattering. Initially, I was disappointed to find that the size I wanted for the bottoms was out of stock. However, I decided to reach out to the customer service team, and I'm so glad I did. The level of service I received was beyond y expectations. I had the pleasure of speaking with Maya, and her customer service skills are truly exceptional. Maya went above and beyond to locate the size I needed, ensuring that I could complete my order. It was evident that Maya genuinely cared about my satisfaction and went the extra mile to make sure I received my order and was pleased with it. Thanks to her efforts, I am now a loyal customer of FELLA swim. This isn't my first time purchasing from them, and I can confidently say it wont be my last. The combination of outstanding products an top-notch customer service has won me over, and I cant wait to continue supporting this fantastic company

Christine Graham

Google
Thanks Fella for helping me out with sizing! Their customer service was so quick and helpful, they helped me online to find the perfect size. Bathers arrived so quickly and they are amazing! I now have a few pairs - quality is always perfect! Thanks again!

Annabelle Hassall

Google
I have over 10 pairs of FELLA bikinis and their quality and cuts are unmatched. They dont fade or lose their shape after one summer like other luxury brands - you will have your pieces for a long time.

samantha sobel

Google
I excitedly purchased 2 sets from Fella, as well as an extra bottom to mix and match. I ordered them online as I wanted to create the custom ordering of creating a DD breast cup. When I received my order and tried it on the first thing I noticed was one of the extra bottoms was sized differently, even though they were all the same size and style. The second thing I noticed was the cups didn’t fit that well and I felt disappointed by the fit of the swimwear (just felt a bit flimsily made). I didn’t have time to buy anything else and there is no refund for custom swimwear so I took the pieces with me overseas. After a few wears the costumes stretched dramatically and after following the websites washing instructions of “cool hand wash” the swimwear discoloured. When I contacted Fella they informed me that “due to the delicate nature of swimwear, we are unable to offer warranty on our products.” They also mentioned that you should only wash it in cold water after each use. Their website mentions that you are able to do cold hand washes as well, so that information is misleading. It also feels very unhygienic to not be able to wash a garment at all. I have had other swimwear for years that is able to withstand gentle cool hand washing and does not stretch or discolour! This product is very expensive and will not last the week.

Robert Taylor

Google
Arrived at the store on the 28th of March 15:50 to a note stating staff had gone on a quick break yet the store closes at 17:00 bit strange. Waited outside till 16:20 still no sign of anyone. Wouldn't waste your time with this store as you may end up waiting outside in the rain for 30 minutes on arrival like me.

B G

Google
The wonderful store girl was so helpful and attentive. It took me a while to find the perfect bikini for my holiday but she was so patient!! my new favourite 🥰

Cara Hall

Google
Obsessed. New fav swimwear brand. Gorgeous store and such lovely staff. Ruby & Freya are queens! Thank you ❤️