Michael L.
Yelp
Fice is an absolute diamond in the heart of downtown SLC. Stocking some of the absolute best labels in street wear and fashionable clothing at the moment, you never walk out empty handed. Prices are adequate and expected for an excellent selection of brands like 10 Deep, Huf, Blackscale, Nike, Vans, etc... Possibly not a favorite of the 40+ crowd, this store is stocking things which would otherwise be very difficult to find locally. Fice is also a gallery, and the artwork they display is always interesting, usually local, and of a high quality. The staff can be a bit salty but will warm up to you in time, it's all part of the "appeal". Hit up this unique, fresh boutique if you're looking for the season's most interesting items. I often shop out of town in places like LA, NYC, and Las Vegas, but Fice has had my business for years, and will continue to for years to come. NYC boutique style shopping for an SLC crowd.