Vanessa V.
Yelp
Melissa finally opened their NYC flagship last month with surprisingly little fanfare. There were a few magazine write-ups discussing the interior design, but that was about it. When I got back to the city over a month later, it was one of the first things on my to-do list and I could hardly find the address online.
So, if you don't know what this Brazilian shoe brand is all about, Melissa is known for it's grown up version of the plastic-looking shoes you had as a kid. Up until now, there were about a dozen stores around the city that stocked a few styles at a time, but never a place where you could find the whole season all at once (except Epaulet which has since stopped carrying any Melissa shoes at all). And since I am a Melissa fangirl, this has always been super tragic for me.
I had really high hopes for this flagship store. The best styles generally aren't released in the US, and this would be an easy way to transition into bringing lots and lots of styles in and seeing what sells in this market. Unfortunately, what is available at the store is pretty much what every local and online retailer has already. Sure, it's great to be able to try them on in person, but I could name 3 or 4 stores in the city where you could have done that already.
The store itself is gorgeous, that's for sure-- shoes are displayed on glossy pedestals instead of wall shelves, and the whole place is very open, giving it the feeling of a SoHo art space. However, the people that work here left a really sour taste in my mouth. I came in on a beautiful weekday afternoon, and even as the only customer in the whole place, I didn't get a hello or a smile. The space has the tendency to turn cold pretty quickly (white walls, high ceilings) and that was exactly what happened. When one of the girls finally realized that I was actually going to buy something, she feigned interest only long enough for me to take out my credit card. I immediately wished I'd waited to order online.
I love this brand and will continue to wear them until Asos and Amazon stop sending them to me. But I don't think I'll be stopping in down here again. If you just want to check out what Melissa is all about and try on a few pairs, it's definitely worth the short walk from Broadway, but if you're looking for a happy shoe shopping experience, try Kaight or Alter.