Gangnam-gu, Seoul’s chic heartbeat, dazzles with sleek skyscrapers, designer labels, vibrant nightlife, and eclectic dining from fine dining to casual soju spots.
Seoul, South Korea Get directions
"Remember the song “Gangnam Style” by K-pop sensation Psy? It was actually about one of the poshest, most affluent areas of Seoul. Nicknamed Korea’s Beauty Belt, Gangnam is famous for luxury shopping, drawing fashionistas from the city and beyond. Lined with ginkgo trees, Garosu-gil is one of the district’s prettiest streets, featuring an artsy, laid-back vibe that other parts of Gangnam lack. Here, big-box stores coexist with smaller boutiques and designer ateliers. After emptying your wallet, visit the Simone Handbag Museum to peruse the exquisite collection of historic and contemporary bags. Then unwind with a gourmet meal or fancy coffee drink at one of Gangnam’s many chic cafés. And keep your eyes peeled: This is a hot spot for celebrities."
