General Merchants

Cafe · Belfast

General Merchants

Cafe · Belfast

2

481 Upper Newtownards Rd, Belfast BT4 3LL, United Kingdom

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General Merchants by null
General Merchants by EUROPEAN_COFFEE_TRIP
General Merchants by EUROPEAN_COFFEE_TRIP
General Merchants by EUROPEAN_COFFEE_TRIP
General Merchants by EUROPEAN_COFFEE_TRIP
General Merchants by null
General Merchants by null
General Merchants by null
General Merchants by null
General Merchants by null
General Merchants by null
General Merchants by null
General Merchants by null
General Merchants by null
General Merchants by null
General Merchants by null
General Merchants by null
General Merchants by null
General Merchants by null
General Merchants by null
General Merchants by null
General Merchants by null
General Merchants by null
General Merchants by null

Highlights

Nestled in Belfast, General Merchants is a bustling brunch haven, known for its stellar coffee, vibrant atmosphere, and deliciously satisfying dishes.  

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481 Upper Newtownards Rd, Belfast BT4 3LL, United Kingdom Get directions

generalmerchants.co.uk
@generalmerchants

£10–20

Information

Static Map

481 Upper Newtownards Rd, Belfast BT4 3LL, United Kingdom Get directions

+44 28 9029 1007
generalmerchants.co.uk
@generalmerchants

£10–20

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Last updated

Jul 11, 2025

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Susan Whitla

Google
We had the loveliest brunch here on our trip over from London. Luis is the friendliest, most genuine man and really made our day. Food was delicious and well presented.

irtel1

Google
Came here first time with my daughter for brunch. Loved everything! The food is fantastic, the service was great, even absolutely horrible weather causing a waiting on food didn’t spoil the experience. Will definitely be back. Thank you very much chefs and everyone FOH!

Emma Smyth

Google
Absolutely delicious soup and toasted sourdough with real butter, lovely staff, very helpful with our needs. Would recommend a visit.

M F

Google
This is a great spot to come for brunch. It is a bit compact inside, but they are maximising space as it is always busy. The inside has been extended so they just need to keep shelter seating for dog owners. The cost of food is slightly on the higher side. I enjoyed getting the Benny, but it appears to no longer be on the menu.

sonya barbashov

Google
great place but feels quite crowded. delicious high quality brunch.

Valentina Di Leo

Google
Best coffee in Belfast with great service close to stormont

Хавьер Варгас

Google
Specialty coffee is a world that grows more every day throughout the world, due to its selected products and the origins of its beans, here is one of the best to visit, the staff is very friendly and prepared for the art of good coffee. great locations. My sincerest congratulations on your achievement. keep going. I'll be back for sure

Noel Maguire

Google
By far one of the best eateries for Breakfast or Brunch anywhere hands down. Breakfasts were unbelievable! It not my first GM but it was the rest of the familys. If your a lover of coffee their flat white is a must. We also couldn't leave without sampling some of the buns.