Gentle Monster New York

Huge selection of high quality sunglasses at a reasonable price. It’s not cheap but you’re paying for the quality. Love the store lay out and design. Great lighting and clear mirrors. Helpful SA’s. They can adjust the fit of your sunglasses upon check out.

Gentle Monster isn’t just an eyewear store — it’s an experience. Every corner of the store feels like stepping into an art installation, with futuristic designs and themed displays that change regularly. The staff is attentive and stylish, helping you find glasses that perfectly match your look. The quality of frames is exceptional — lightweight, premium, and fashionable. On the downside, prices are quite high, and it’s not the place for budget shoppers. Also, some people might find the artistic interiors a bit overwhelming instead of relaxing. But if you love creativity and fashion-forward eyewear, this store is a must-visit in SoHo. Gentle Monster perfectly combines art, technology, and luxury into one unforgettable retail experience. You’ll leave not only with cool sunglasses but also with great memories of a unique concept space.

Would give ZERO stars if possible. Blindly purchased a pair online. Arrive Feb 5. On Feb 26 i traveled a hour to the physical store to exchange them for a pair that fits my face. “No you got these online. We can’t help you in store”. In what modern retail / luxury world is Gentle Monster not Gentle Monster. The product is exactly the same. Literally untouched and fully packaged. Call online customer service barring their business hours with no answer. I tried this 5 times. I then email them to learn it’s a 14 return policy with NO exchanges. Mind you i was a week over the 14 day period. (14 days is wild. I travel for work for longer periods) I’m annoyed and will NEVER suggest you purchase from them. Maybe if they spent even 1/2 the money they throw at in-store visuals toward Omni-channel client shopping experience they could actually be a real business. HATE this experience more than I HATE the pair of glasses im now stuck with Do better, Gentle Monster.

For many years, I’ve been wanting a pair of gentle monster sunglasses. This was my one chance to finally get to experience the in store presence. Arriving there was a small line for they were limiting how many people were in the boutique. After a short wait, I was able to get in and they allowed you to try on all the pairs of sunglasses that you wanted. After taking a tour through the whole boutique, I chose the one pair that I was most attracted to. Once you pick the pair of sunglasses, you have to go up to an associate and tell them what you want . They will then hand you a slip of paper where you will bring it to the counter. Once you’re at the counter, the amazing associates were very friendly and custom fitted the glasses to my face. Thank you so much for a phenomenal experience .

Wow the drop in customer service quality, WILL NO LONGER SHOP AT THIS BRAND ANYMORE I never needed to provide proof of purchase when I came into this tore for repair last time for this pair, but apparently now it's a thing. I hate to sound like a Karen but this is what type of high quality customer service they used to provide. I bought an authentic GM sunglasses either from online or the store, regardless the repair should happen in the store and you have my name in the system. AND ITS JUST A SCREW. Grace and Tamera = OFF BRAND service, their skills do not match this luxury house, especially in 10013.

This review is specifically about the Gentle Monster NYC store, not the brand overall. TLDR: really unprofessional service and communication, feels like they really don’t care about the customer. Gentle Monster heavily promotes a policy of free adjustments at any store worldwide, so I went to this location to have my glasses adjusted. First visit: I checked Google Maps beforehand, which said the store was open. I made the trip only to find the store completely closed for construction for a pop-up, with no signage indicating reopening dates. No one answered the phone either. My time was completely wasted. Second visit: When I finally returned, I was told that because my frames have prescription lenses, the staff is not licensed in New York State to do the adjustment. This is extremely important information that is not disclosed when advertising their free adjustment policy. They mentioned they are “planning” to get an in-house optician but could not give any timeline. What made this interaction even more frustrating was that the staff asked me whether I had prescription lenses, waited for me to confirm that I did, and then told me they couldn’t help me. This could (and should) have been explained before asking for that information, especially since once disclosed, the adjustment could no longer be done. Overall, the communication was poor, the service disorganized, and the policies unclear. If you have prescription lenses, be aware that this location currently cannot honor the adjustment policy they advertise. Only reason this isn’t one star is because I like their products.

I walked in not really knowing what I wanted and walked out with 3 new pairs of sunglasses! I had a pair of Gentle Monster glasses before and loved them, so I jumped at the chance to go here. The lady who helped me brought me a ton of options after describing what I want. I wish I remembered her name because I was asking her opinions and she was truly honest if they look good or not. I love my GM sunglasses and will definitely get more in the future.

Gentle Monster is a South Korean upscale Glasses store, specializing in Asian styles and more artistic frames. The store was decently busy when we visited, and the amount of frames is vast. Each store's concept is an immersive experience, with frames being placed on walls as well as artistic pieces being placed throughout the store, such as robots, automated water imagery, and other pieces spread. The staff were present, they didn't really approach unless asked but they were cleaning pairs of glasses and were available if needed. The frames are perfect for Asian faces. They matched pretty well for Asian styles as well, and were well worth coming to try on to see how they looked in person. The only downside is the price, as no piece was under $200, and some were close to $500. Overall, Gentle Monster is a great place to shop for glasses that suit Asian faces, but may turn you away with its high prices.

Gentle Monster is a premium South Korean eyewear brand, renowned for its artistic frames tailored to Asian styles. The SoHo store provides an immersive experience, with frames displayed creatively alongside unique installations like robots, water-themed visuals, and other artistic elements that enhance the ambiance. Though busy, the staff were attentive but maintained a low-key presence, available for assistance while discreetly cleaning the eyewear. The frames themselves are designed to fit Asian face shapes well, making it an excellent place to try on styles in person. However, prices are on the higher end, with most frames ranging from $200 to nearly $500. Overall, Gentle Monster is a top choice for unique and well-fitting glasses, especially for those seeking Asian-inspired styles, but the prices may be a factor to consider.

Great in-store experience! Very welcoming staff and customers can try on glasses with ease. Best retail experience in NYC!

I rarely leave bad reviews but my experience here unfortunately sucked. Workers were unhelpful, didnt greet us when we walked through the door. Instead turned around, looked at us, and went back to their convo even tho I walked in with a smile and said "Hi!". My smile was easily wiped off my face. Furthermore when checking out, the cashier was a little rude when we were asking about the adjustments they offer, gave unwarranted attitude. Luckily its our last day in NYC and I can back to our home store where the workers treat us well and value our time lol. Pretty store though!

Great service and selection. Fun exhibit with a large amount of their brand collaborations on display.

Unique glasses and while nearly everything is out of stock to purchase, it's great you can come to gentlemen monster and try them all on before getting on the wait list. Feels part interactive museum art installation. Staff was very friendly and helpful.

Great selection of glasses, transaction was smooth, and the in store experience was very unique (felt like a mini art installation!). Sales associates were accommodating but with less warmth compared to other stores in SoHo. A lot of people visit this store but good thing there was no line when we arrived, but there was already a line when we left.

The store has fantastic decoration. I love mix media arts, so they do the good job displaying. My friend told me that this brand is so popular especially for Asian and I totally agree. Influencer, Youtuber or window shopper probably love this store. I like some of their design and the rest maybe they aren't my cup of tea. The price is a bit above average but with the design I couldn't complain. I don't get any service because the staff either chit chat with each other or don't want to puch customers at all so I walked around, tried some sunglasses, they didn't even bother me. The score I gave them is for the display and design of glasses so that was it.

Love going to all the Gentle Monster stores in different cities to check out their decor and installations. New York location has a huge store that opens up in the back, and all the staff are so kind and helpful especially when providing opinions on what frames fit your face. Highly recommend!

Arrived 10 mins before closing to purchase a specific pair of glasses and they wouldn't let me in. Said they were at capacity but 4 people inside and vacant-eyed sales associates who obviously couldn't care less about selling anything.

the staff here are very weird, very entitled, especially the eye doctor he was very unprofessional and very rude.

I never ever write reviews, but this one's worth it Ever since the release of Jentle Salon, I've been to the pop up and flagship every single day haha. The regional retail experience manager, Jon, recognized me and took the time out of his busy schedule to chat with me each day. Honestly, one of the best experiences I've had. He's very attentive and answered the millions of questions I had. So funny - he cleaned my friend's glasses because he noticed they were smudged. Good laugh. He even reached back out to me when a pair of sold out sunglasses I wanted restocked. Super super kind man and I will totally visit the LA location when I'm in the area just to chat with him again. Also, wanted to mention the NJ/NY manager, Neil. He works with Jon, and I can truly tell how close the team is. Neil was super helpful and helped me and my 3 friends with our purchases with ease and efficiency. We also stood there and chatted for a while. Every time I walked in, he was quick to greet me. Both Jon and Neil made me feel like I was a part of the team (which I kind of want to join now) Thanks to both for the unforgettable experience! Love gentle monster and the team

I love this place this is my only-sunglasses brand I owned. Service is excellent, the staffs there were nice and very helpful.

I was excited to check this store out, it was beautiful inside. However, the employees here could not be less helpful if they tried.. they seem to treat their job like social hour. I was there for about 15 minutes and not a single person greeted me. Don't waste your time or money here, the quality is crap too. :/

Came to visit New York during the Halloween weekend and I've been wanting to get a pair of sunglasses at GM. My friends and I had a fantastic time there, the gentlemen who helped us pick out our sunglasses was super fun and nice. Not sure what his name is but we took a photo together after! Also these sunglasses look super nice on Asian faces so I highly recommend!

absolutely terrifying customer experience. Failed to receive return for defective product. Customer service representative Jackie Flores who claims to have no boss above her, is very unprofessional and condescending. She promises to accept return request over the phone and the day later changes her mind because I did not give "heads up" ahead. Anyone at GM reading this should make sure to listen to the recordings of the phone calls and emails that she sent to me and see how unprofessional and rude she is in trying to defend why she is being fickle. Absolutely ridiculous. I loved gentle monster and I was a loyal customer for 10 years. Now I absolutely hate the brand and everyone who works there because they have the most unprofessional team that I have ever encountered in any retail brand. I am sure she will say that she responded according to policy. If that is actually true, this brand should cease to exist giving how terrible their CS is.

I bought sunglasses for my bf's birthday here, the store itself is very beautiful but 2 stars for the service. assistants are very rude and not talkative at all, felt like they own the store.

I've been eyeing Gentle Monster sunglasses for quite some time now and decided to visit the store after an appointment in the area. I wasn't sure what to expect when going in, but it's basically like part store, part art gallery/museum. Very spacious layout, with futuristic looking displays in the centers of the room. The staff was very friendly and helpful - I was able to browse at my own pace and take my time trying on all the different styles, and when I finally decided on a pair, they were waiting for me at checkout. They're also able to tighten the glasses on the spot to fit your face specifically, which I thought was a nice touch. Prices are a bit high, but the glasses fit me very well and look great. Because they're a Korean company, I assume that the glasses are probably tailored more to fit Asian faces.

I loved this place. I looked gentle monster sunglasses before and stopped by for bought sunglasses. Gentle monster brand sunglasses is great for everyone. Cheaper than other brands and higher quality than price. This place was bigger than you think, probably you think this place is small when you entrance. I like this place interior, pretty upscale interior also there workers were accommodating. Feel free to try every sunglasses what you want to try in

I love gentle monster sunglasses so much! It's fun to wear and very cutting edge styles. I tried on as much as. You'll see my pixs of sunglasses....fitted me perfectly. Cool, fun, stylish designs and colors....I think very trendy & high-end & unique!!!! Try some sunglasses here to find out your different look! Highly recommend at gentle monster!!!

I am obsessed with this place and this brand. Basically every single pair is cute and they are so unique!! I am going back next week to buy the "Six Bears" pair and am really looking forward to it! My best friend purchased a similar pair and she get compliments CONSTANTLY! The workers are so patient and so nice and were truly so helpful. It felt like we tried on over pair in the store and they were very knowledgable and made the experience even better. I love this brand and am so happy they have stores in America now!!

1st time visit: requires appointment, didn't allow me in, fine 2nd time visit: I made an appointment but they changed my appointment to a 30 min earlier one without my confirmation? which ended up with when I came to the time I reserve, I was restricted to see selected/limited styles. No apologies at all. Feels like I'm begging for visiting amazing

Believe me, they are rude "and snobbish" staffs thinking they are selling TomFord from another review, it is so true!! Been there couple of times, met some are nice BUT most of them are incredibly yeah rude and snobbish thinking they are top of the world, giving you I don't give a f** , their wording and attitude are soooo condescending and thinks they own this brand, I mean excuse me you are just a sales servicing other people, even tom ford and Hermes staff are more welcoming and professional. I would urge people to go online and purchase from there cuz there are more options (most of the pieces tend to sell out very quickly in that store where they are still available online especially BESTSELLING pieces!)

The collection of sunglasses and glasses are made for Asian faces which is why I purchase from here. If you are having trouble with finding frames that work well on your Asian face I would give this brand a try. Took off a star because the salesman told me it would cost me $80 to get my lenses fitted into the frames I purchased at the store. He reassured me that even very bad vision (high index lenses) would also be $80. It was actually $160 for the lenses and somehow I feel like I was tricked. It's a little overpriced for what it is but would recommend for those who have a lot of trouble finding nice frames.

Intrigued by the concept of an artistic interior design of this Korean imported sunglasses store, I dived right in early afternoon on a Saturday. The exterior appears minimalistic. Take one step in and you'll feel refreshed to find an open artistic studio- esque space. Large words, Gentle Monster greets you. In the center of the store lays all the sunglasses in what feels like a circular display. In the back, more artwork. Take your pick on the sunglasses. Priced moderately at around 200+ they exhibit various designs for the Asian face. If you're looking to experience more than shop, this is the store for you. The sales associates won't over you, but you'll always know where to find them. Maybe I'll come back to buy something.

Came here on one sunny afternoon after roaming around soho. I was immediately attracted to the store front which faces Simone Rocha and conveniently a couple doors down from The Real Real. I've only recently heard of the brand so I was super excited to see a brick and mortar location. Walking in, I felt like I was at the Guggenheim, a living room version of course. I was immediately greeted with a smile and a welcome. I begin to roam around and trying on the glasses. I couldn't find what looked good on me but Louis there had so many recommendations. He was very helpful. I wish everyone was this helpful. The art installations are also beautiful. Definitely worth a trip just to see the interior.

While the stores in Seoul had more impressive art installations, this GM location had the best customer service of all the glasses shops I've ever been to! I always hate the prolonged silence and all the stares as you browse through and try on glasses, but the 2 male employees here were enthusiastically talking us through the designs, suggesting colors and styles we would've never thought could look good, but still knew when to give us our space. I am attracted to GM glasses not just for their unique frames, but they also fit so perfectly on my Asian nose bridge and all the ones I tried on were also really light! If glasses is something you have to wear daily like me, I'd definitely invest in a unique and well-fitting pair here!

Got myself a pair of the dreamer01. Everyone needs that one pair of nice sunglasses and this is place to purchase them. They aren't cheap but it's worth every penny in my opinion. You can spot them on PSY's music videos. They have lots of funky yet cool sunglasses. I hope to in the future to get a pair of the funkier ones but for now, still loving my dreamers.

I came in here looking for a gift option, asking the staff in there for some options. He didn't seem to be very knowledgeable. I asked few questions and he just nodded and shook his shoulders. I was quite annoyed with his attitude. I asked for his name and he ignored me. He was asian with glasses around 5 feet 5. I was hoping other staff would step in to help, but they were looking very lazy. I decided to go somewhere else.

I do not recommend buying gentle monster glasses, they broke after one use and I asked them if they repaired it and they said they would charge me 15% plus tax. All because I threw out a black card that came with the glasses that said "warranty" on it. The reason I threw it out was bc it had literally no other info on it and I wasn't expecting them to break after wearing them once! Store is nice and employees are pleasant but company policy is crap. I'm walking over to retro future glasses and getting me a pair that will last me years

Don't know why the store is filled with such bad reviews! Visited here at the end of July to pick up my first pair of GMs. The staff were great and took extra precautions to prevent spread of covid while personalizing my shopping experience. I went into the store with the intention of purchasing the Lang 01, but with the personalized shopper who (I'm sorry i don't remember your name!) ended giving me great feedback on the type of frames that fit my face. Overall it was a great experience! I ended up purchasing the SOLO 01 in small. I did feel a tiny bit rushed towards the end as I was indecisive about purchasing which pair, but I was given a long time to browse through all the glasses of a certain style I had in mind. The prices are higher than your average pair of sunglasses, but like all fashion brands, you are ultimately paying for the brand that Korean dramas such as Crash Landing on You and the band BTS wear.

The shop and glasses are unique and stylish, worth at least 4 stars! In my previous experiences the staff are well trained and experienced with politeness. However, in my recent shop visit, the staff work in the shop are not professional - keep chatting at the corner area. The worst feeling was doing the alignment and adjustment of frame. The lady wearing in black, one piece, seemed not receiving related training and with no patient. In the event a staff has no knowledge in that particular area, I (as a customer) would have a better feeling, of telling me to wait for another staff to assist. Hope this is an issue of a particular staff only.

5 stars for the design and super cool decorations. 2 stars because there's barely any merchandises in the store. It's like a whole big blah full of nothing. I don't recommend going to this store at all. It's nothing!!!!!!!!

This place is amazing! Had every style you'd want to try from Gentle Monster and it's the only store in North America. The styles are displayed in a way that's very easy to try yourself. There are tons of mirrors around and the sales people are not pushy at all. My friends and I spent almost an hour here trying different styles and generally having a lot of fun. Keep in mind that although they have many styles out, some of them might not be in stock so you may have to give them your contact info so they can email you when a shipment comes in. My friend ended up choosing a pair and the girl at checkout patiently adjusted it for her until it fit her face just right. She even went so far as to open three new pairs to see which one fit best and adjusting that! That's quality customer service that you don't often see. The glasses, though not cheap, are good quality and less expensive than those from luxury designers. I can't wait for my new pairs to arrive!

LOVE this place! They're doing a great job with social distancing during COVID-19 times. You have to book a 30 minute appointment prior to visiting in order to be able to tour the store and try on the glasses safely. Henry helped me with my visit today, he was fantastic!!

Cool frames, shitty lens and quality. Be ware Ok so cool store with cool shaped movie star large sunglasses. Some parts made in china and some in Korea for around $250. The lens has no Uva protection is the quality of shifty drug store sunglasses you can buy for $5. It not only made my eyes sore and tired and gave me a wicked headache after wearing it for 25 minutes I was blinded by the hazy sun. Meaning this is not beach or poo wear. Perfect if you're a celebrity and you only need singlasss for 3 minute intervals when exiting Clubs at night but if you want to protect your eyesight and lie by the pool this is not recommended. As for sales, no pressure kind and it's concierge setting so you pay in the back and the concierge will bend and shape the glasses for you af front desk. Some flloating crystals In the back art gallery of you're into that sort of thing for a ray ban girl like me it was all a bit pretentious.

Friendly people working here... I walked in and got my glasses in a short amount of time as there was only 4 options left to choose from because everything was sold out :( I always have an issue with glasses not fitting my big head and for reasons I won't mention... I felt like the glasses here would fit and surprisingly 1 out of the 4 options did and since I just needed glasses asap, I picked them out. I asked when they would be restocking but none of the salespeople knew... However, there were plenty of sunglasses available and all of them fit and looked great. I'll probably be back to find a pair of sunnies!

I visited the store today. And this is how I felt 1. Too hot in the store. No AC? 2. Too dark, saving electricity bill ? What is the point of using mirror for the shelves if you want to keep the store dark. How can you see the color of frames or lenses you are trying on in this dark space ?????? 3.there is no one greeting you or helping any customers. I saw about 6 or 8 people trying on sunglasses, but there was no one on the selling floor. I saw one guy and a girl at the cash desk, but both of them were very busy looking at their own smartphone. They did not seem to care what goes on the selling floor This store is not being run professionally. It seems that there is no store guide or company training module for the staffs. There are some hip designs but this store is doomed

Takes forever to check out, they should better manage their employee and inventory, while one guy is scramble at the register yet the other employees are standing n' chill around.

If I could give it a zero star I would !!!! Worst management ever!!!! Bought a pair of sunglasses on July 13, and returned it on July 14th (the next day) because I don't like the color and shape of the sunglasses! The girl did a quick refund, and I waited for two weeks no refund was issue to my credit card. So I called on July 27th to check what was going on. And the girl told me refund usually take 3-5 days, and yet I've been waited for 2 WEEKS!! I didn't have my refund receipt with me or what so ever cuz I never had this kind of issue before. But she found my purchase on July 13th but no refund record was found on the 14th. "My manager is in the meeting right now, I will talk to him once he's done with the meeting and call you back." YES I TRUSTED HER. And I waited for another week for her MANAGER TO CALL ME BACK! Yes no one called me back! So I called today which is been three weeks from the return/ refund date and more than a week from the time I called the store. A guy pick up the phone. "My manager is off today, our sales associate is not aware of this..... This is my managers task, not out task" seriously? He didn't even want to spend some effort to double check again or anything. This is ridiculous!!!!!

They don't even deserve 1 star. My Bil brought my husband a pair of $400 sunglasses. My husband didn't like the red/ orange shades so we wanted an exchange for the same pair of sunglasses but in a different color - grey. The Asian guy that helped us told us that he could ONLY refund the money back into my Bil's credit card and we can't do an exchange. Which makes no sense because on their receipt it clearly states return/ exchange within 7 days. My husband pointed that line for him to read and he still argues saying he could only credit the amount back and can't do exchange. So my husband advise him that the company shouldn't put the word "EXCHANGE" on their receipt then. He was being very rude to us and that's when we asked to speak with the manager. He advise us that the manager is in the front and we could go get him. What kind of customer service is this? The manager was an American guy and he say yes we could have an exchange and when we complain about his employee's attitude, the manager say he didn't know blah blah. How can an employee not know about the company's policy? Their product is not made with the best quality and all of their sunglasses are overpriced. Don't even bother to go shop there.