Ginza Tsuboyaki-imo

Walking past this shop, you can't help but be drawn in by the row of large, rustic earthenware jars sitting right out front. This isn't just decoration; it's the heart of their unique cooking method, and it creates a beautifully cozy and traditional atmosphere right in the middle of modern Ginza. This is the place to go for perfectly prepared roasted sweet potatoes (yaki-imo), and the jar-roasting technique makes all the difference. The slow, gentle heat caramelizes the natural sugars inside the potatoes, transforming them into a dessert-like experience. The result is a sweet potato that is incredibly moist, deeply flavorful, and has a beautiful, almost honeyed aroma. The skin is lightly charred, but the inside is pure, buttery heaven. Whether you eat it piping hot on a cool day or chilled as a summer treat, the quality is exceptional. The shop feels like a welcoming retreat. It’s a perfect little stop to grab an authentic Japanese snack that feels both humble and luxurious at the same time. Don’t miss this hidden gem; it’s proof that the simplest ingredients, when prepared with traditional care, can be truly unforgettable.

The sweetest Japanese sweet potatoes I've ever had! The frozen version tastes like ice cream, and I wish I could have this all the time. Service was friendly, and prices were very reasonable. Definitely come for a unique snack even on a hot day!

It's sweet, the staff are lovely, the cold weather inside the warm Take Away shop, you can sit in the shop and there are seats available

Amazing hot baked sweet potato. Perfect snack while shopping in Ginza. The hot sweet potato latte tasted and felt more like soup.

Was it expensive? Very But was it worth a try, yes very much. Will I come back? Yes I will definately! Texture was super soft and so flavorful. It is quite sweet but at the same time balanced. Really good stuff.

Amazing roasted sweet potatoes and sweet potato latte. Option to purchase 1/4, 1/2, or a whole sweet potato. Would definitely recommend!

PEAK Potato. If you like roasted sweet potatoes, go here. If you haven't tried roasted sweet potato, go buy one, eat it, then go here. ¥1200 may feel a bit expensive, but for PEAK potato? I already went back for another.

While walking around Ginza, we found this place and decided to try it because the baked sweet potato smelled so good—perfect for a cold winter day! 🍠 They have 3 sizes to choose from, and there are a few seats outside the shop. The staff recommended trying their latte too, but we were already full, so maybe next time! The waiter was super polite and welcoming. The price is a bit high, but I think it’s worth trying at least once!