Guido Berlucchi & C. Spa

⸻ Really disappointed with our experience. We booked the “I PREZIOSI” wine tour at Berlucchi through their English website, where it clearly states that children aged 0 to 6 are allowed, but not recommended due to the tour’s length and dim/humid environments. There is no mention of an age restriction — just a recommendation. We selected the Italian-language tour because it was the only one available at a time that fit our schedule. We never accessed the Italian version of the website — we only used the English one, which took us directly to a page where we could choose the tour, time, and language. At no point did it say that children are prohibited from joining the tour. When we arrived, we were told our 6- and 7-year-old kids were not allowed to join because minors are not permitted on Italian-language tours — but they are allowed on the exact same tour in English. The tours are identical in name, content, and price — only the language is different. This was not communicated anywhere in the English booking process. If there are different rules based on the tour language, that must be clearly stated. We booked in good faith, based on the available information. As a result, only my husband could attend while I had to return to the hotel with our children. It was a frustrating and disappointing experience, especially from such a respected winery. I hope they improve their communication and update their website for international guests.

Exceptional Winery Tour and Tasting at Guido Berlucchi Our visit to Guido Berlucchi, the oldest and largest winery in Franciacorta, was outstanding. The tour provided fascinating insights into the rich history and innovative processes that have made Berlucchi a leader in the region. The tasting was the highlight, featuring a selection of their finest Franciacorta wines, each one a testament to their craft. The knowledgeable and passionate staff made the experience even more enjoyable. A must-visit for anyone in the area!

The tour is an absolute 5starts, perfect! The wine also is 5 starts, but the tasting I don’t recommend. It’s just Franciacorta and some sticks/cheese, very poor.

We had a very informative tour with our guide. We chose the English language tour, and the guide was exceptionally well prepared. It ended up being a private tour as it was just the two of us in the English language group. We highly recommend coming here to explore the best of bubbles in Italy!

Beautiful winery. Antonio gave us a great tour. Delicious wine and very informative about the process.

The Guido Berlucchi Franciacorta winery's decision to deny access to a certified service dog reveals a profoundly disappointing and troubling stance that goes beyond mere negligence—it borders on a sadistic disregard for the rights and dignity of disabled individuals. In a world that should champion inclusion and respect, especially within the hospitality and wine industries, Berlucchi's refusal to accommodate a certified service dog smacks of cruelty under the guise of policy enforcement. By denying entry to a service dog, the winery not only violated the fundamental rights protected under Italian disability laws but also demonstrated a blatant insensitivity towards the physical and emotional needs of those who rely on these animals for vital assistance. Such behavior is not just a failure of customer service—it is a punitive act that inflicts unnecessary hardship on vulnerable individuals under the pretense of protecting traditional winery operations. It reflects a sadistic enjoyment of exclusion, masking irrational fear or prejudice, and sets a terrible example in the Franciacorta region, tarnishing the winery's reputation as a custodian of fine tradition and culture. For any reputable establishment, inclusion is not optional; it is a moral and legal imperative. Guido Berlucchi must urgently reconsider its stance, apologize, and ensure that it adheres to the letter and spirit of disability rights laws, embracing true hospitality instead of enforcing unjust, harmful barriers. Until then, this winery's attitude justifies serious criticism and caution for consumers who expect respect and inclusivity alongside quality.

Overall not a good experience. In my opinion, the wine tasting and tour of the facility is definitely NOT in line with what this brand should deserve. It’s not just for the €300+ for 3 semi-empty glasses for five people, but more so for the snarky and unpleasant tour guide, surrounded with a substantial lack of courtesy. I’ll keep buying Berlucchi products but the events at the actual winery won’t see me and my friends even again.

Very friendly Tour of the winery and cellars. Excellent tasting included. Well worth the visit.

In 2021, this winery celebrated its 60th anniversary. We had an excellent guided tour of the wine cellars located in the Franciacorta region. At the end of the tour we tasted three wines paired with yummy chunks of aged Parmesan cheese. Tasting options and tours are booked online at berlucchi.it