Rafael A
Google
The positives are accurate, but this hotel is overrated.
Downsides: shower/toilet (small, even for Japan, impractical, low water pressure, finicky temperatures), subpar Wi-Fi (unreliable and slow throughout the 5 days we were here), no in-room climate control (hot in one partition/cold in the other with option to boost one partition to hell hot), minimal housekeeping, limited but solid breakfast options (three Western egg options and either French toast or pancakes as the daily special).
Predominantly younger Australian staff (not meant as either good or bad).
To be fair, I am comparing it to hotels in Japan in general (in comparison to which housekeeping, bathroom, and internet are subpar), not in Hakuba, where I have no other point of reference.
Reinforcing the positives: good location, lovely front desk (though usually not staffed), good gear storage, comfortable transport to slopes in the morning, spacious rooms with basic decor.