Dakota
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Unique store with gold, platinum & Diamond jewelry
The following is a review of one of the most amazing and unique jewelry stores in all of New York City that I have visited so far within the last thirty five years or so.
This is a Vietnamese jewelry store that carries a vast array of 24 karat gold jewelry which includes necklaces, bracelets, bangles, rings, charms and pendants of varying designs and shapes. They also carry 14k and 18k jewelry and have a full wall display dedicated to platinum jewelry which also consists of necklaces, rings and pendants made entirely of pure platinum.
This store also specializes in diamond engagement rings.
As if this was not enough, they also stock gold and platinum bullion in the form of coins and bars of different weights ranging from half an ounce to over a kilo. For coin collectors looking to add to their private collection, the store has certified American Eagle proof platinum coins in addition to gold proof American Eagle and Buffalo coins.
The customer service in this store is exceptionally high and they have a huge client base that has been loyal for many decades. Each time I visited the store it was packed with customers.
I did a very thorough comparison between this store and all the other stores in the immediate area and very quickly found out that the prices here are significantly lower than the rest of the jewelry stores that sell similar products. The owner explained to me that their low prices are possible because she had purchased a vast amount of gold bullion in early 2016 when gold spot price was around $1240 an ounce. This same gold bullion is now used to make their 24k gold jewelry products, thereby passing the savings on to the customer.
The reason what led me to review this store was that I had personally purchased a custom designed 24k gold pinkie ring and when she quoted me a price I was actually shocked as to how low the price was compared to the spot price of gold on that day, and also compared to what other stores were charging for labor on the same item.
Perhaps the best attribute of this place is the owner Kathy. This woman has such a sweet personality and it shows immediately. She is very quick to give a fair price on her jewelry and no matter how busy the store is she always seems to find a way to give personal one on one service to each customer.
However, what makes this store particularly unique is their ability to make custom 24 karat gold jewelry of any design or size. I was shown a 2 kilo 24k gold chain with dragon heads that had ruby eyes. This particular chain was a Bhat chain which is very common in Vietnam. Back in the early 1980’s almost all the Chinese jewelry stores on Canal street were able to make 24 karat gold Bhat chains. Nowadays Happy Diamond Angel Jewelry is the only one that can make them.
Remember what they say : “gold is money”, and with the low prices at this particular store, any 24 karat gold chain, ring or pendant that you purchase here can only become more valuable as time goes by, because the labor cost of the 24k gold jewelry charged here is so low compared to the competition in the area. For the serious investor, the store also sells 1 kilo 24 karat gold bullion bars from established refiners like Asahi and PAMP
