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One of biggest attraction in this Sanrio theme park was the gift shops. There were many different merchandise of popular Sanrio characters featured in 3 to 4 gift shops located right after the ticketing entrance.
The theme park also had some fun rides, such as the car where you are moving in a carriage overhead and can get an excellent view of the surroundings, and you control the speed of the carriage by yourself.
Only issue we had was this theme park was not stroller or wheelchair friendly. No escalators or lifts to go from the ground level where the Hello Kitty Palace was located, to the 2nd level where most of the rides were. Be prepared to fold the stroller and carry it up and down.
Maps and directions were also only in Japanese, so we gave up trying to find the boat ride which was located somewhere at the bottom of the theme park. We also wasted time queuing for the Hello Kitty Palace, as we didnt know it was just to take a photo with Hello Kitty, which was a key interest and not worth waiting almost 1 hour.
Still a pleasant experience, though improvements can be made to be more family friendly (escalator?) and international (English map and description of the attraction).