Hidden Iceland

Tour operator · Reykjavik

Hidden Iceland

Tour operator · Reykjavik

2

Fiskislóð 18, 101 Reykjavík, Iceland

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Hidden Iceland by null
Hidden Iceland by null
Hidden Iceland by null
Hidden Iceland by null
Hidden Iceland by null
Hidden Iceland by null
Hidden Iceland by null
Hidden Iceland by null
Hidden Iceland by null
Hidden Iceland by null
Hidden Iceland by null
Hidden Iceland by null
Hidden Iceland by null
Hidden Iceland by null
Hidden Iceland by null
Hidden Iceland by null
Hidden Iceland by null
Hidden Iceland by null
Hidden Iceland by null
Hidden Iceland by null

Highlights

Bespoke Iceland tours: Northern Lights, ice caves, glaciers  

Featured in Conde Nast Traveler
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Fiskislóð 18, 101 Reykjavík, Iceland Get directions

hiddeniceland.is
@hiddeniceland

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Fiskislóð 18, 101 Reykjavík, Iceland Get directions

+354 770 5733
hiddeniceland.is
@hiddeniceland

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Last updated

Aug 23, 2025

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@cntraveler

6 Ways Travel Has Become More Accessible During the Pandemic

"Hidden Iceland provides flexible booking and cancellation policies, particularly useful as weather can disrupt itineraries. They offer bespoke cancellation policies on request and open-ended tickets valid through 2022. The company's strong relationships with local partners allow them to maintain customer-friendly practices, such as their collaboration with Lilja, a secluded farm guesthouse, during their Jökulsárlón Glacier Lagoon tour."

https://www.cntraveler.com/story/travel-has-become-more-accessible-during-the-pandemic
View Postcard for Hidden Iceland
@cntraveler

Flight Deal: $69 on Wow Air to Iceland

"You could hop on a tour with Hidden Iceland, an independent travel agency that aims to get you to the most famous spots—Jökulsárlón Glacier Lagoon, the Golden Circle—with local guides who know the best routes to avoid the crowds."

https://www.cntraveler.com/story/flight-deal-dollar69-on-wow-air-to-iceland
View Postcard for Hidden Iceland

Pam Childs

Google
BEST TRIP EVER, all thanks to Hidden Iceland, Anna and Robert!!! From start to finish, our experience with Hidden Iceland was AMAZING! Anna made planning the trip incredibly easy. From the moment I spoke with her she listened to everything I was looking for and built a personalized incredible itinerary for our family. Even when we were in Iceland they were always around to help us whether it was where to eat or what to do. Our whale watching was cancelled on our first full day due to the wind and they contacted me with a few different options that we could do instead that day. I could go on and on about how helpful and easy they are to deal with. The accommodations they chose were great and our guide Robert was even better! From the moment we met Robert and he loaded ALL our luggage into the van to our last day with him was spectacular! We couldn't have asked for a better guide! He took us to the most amazing places! His photography is INCREDIBLE!! We have so many amazing photos that he took on his camera and shared with us. Our whole family enjoyed spending 5 days full days with Robert. Thank you! Everything was perfect from the pick up from the airport to the drop off at the airport. I don't usually write reviews but I had to because this company was amazing!

Christian Lyda

Google
Our family (mom, dad and two teenage daughters) just returned from a one-week guided trip to Iceland, and we miss it already. Hidden Iceland really knocked it out of the park. On the front end, they were super responsive and helpful in organizing all the activities and lodging. Tons of great suggestions and insight from our travel consultant, Nina. Our travel guide, Robert, was the absolute best. Knowledgeable, nice, funny, and a great photographer. I feel like we really lucked out having him. I'm sure the other Hidden Iceland guides are great, but we really had a great vibe with Robert. Plus, his playlist for the long rides was awesome! Thank you again, Robert! All in all, our experience couldn't have been better. We highly recommend using these folks when you visit Iceland!

Charlie Melvoin

Google
They did an excellent job crafting a 9-day itinerary for our family around the southern and western coasts. We have a 4 and 6-year-old, and they included fun kid activities every day. As a bonus, we forgot our passports in a hotel safe, and someone from the company managed to swing by and bring it back to Reykjavik for us! Lifesaver.

Sally Phillips

Google
Our group did the 1 day glacier and south coast day trip. It was a perfect snapshot of Iceland & some of its wonders. Our host Robert, was the most knowledgeable and friendly tour guide for our trip - we loved him. We were privileged to be on a private tour; the minibus was comfortable and Robert’s knowledge of the glacier and Iceland was clear and made for more authentic tour. Highly recommend ⭐️⭐️⭐️⭐️⭐️

Kayle Bareiss

Google
We had an incredible experience with Prokop as our guide in Iceland. He was exceptionally knowledgeable, sharing fascinating insights about the country’s history, geology, and culture throughout our journey. His patience and calm demeanor made the trip even more enjoyable—always taking the time to answer questions and ensure everyone was comfortable. What stood out most was Prokop’s adaptability. Whether it was shifting plans due to changing weather or accommodating the needs of the group, he handled everything with professionalism and a smile. He was also incredibly helpful, offering great local tips and making sure we had everything we needed at each stop. Thanks to Prokop, our visit to Iceland was not only seamless but truly unforgettable. Highly recommended!

Eugenia Joe

Google
My partner, our friend, and I were planning to go to Iceland together, but planning a relatively last minute trip for 3 people with busy lives was more difficult than we thought. We decided to move forward with a private guided tour instead of renting a car or joining a tour with others because we wanted the flexibility of choosing our destinations and the comfort of a shared SUV rather than a larger tour bus. After looking online, I came across Hidden Iceland, which had positive reviews and seemed like exactly what we were looking for. I did reach out to two other companies, but Holly at Hidden Iceland was the fastest in getting back to me. She answered all my questions promptly and even provided a recommendation for a Northern Lights tour that we booked for a separate night outside of the tour through them. She worked with us to tailor our trip and include everything that we wanted and within our budget. Her instructions and the materials were all very clear and we found it very easy to follow. When we got to Iceland, the private driver, hired through Hidden Iceland, was already waiting for us at the airport and he drove us to our hotel, pointing out interesting spots along the way. The hotel was booked by Hidden Iceland and was a cute and comfortable shared room, with a divider between the two rooms, which was a thoughtful touch so that our friend could have his own space/bed. We had a couple of nights in Reykjavík on our own, but on the second day, we went on a horseback riding adventure, arranged through Hidden Iceland. Everything was taken care of so we had nothing to worry about. Our second morning in Reykjavík, Ingi, our future friend, met us promptly at the bus stop near us, after sending me a message that he had arrived and letting me know which car to look for. Ingi was friendly, shaking all our hands and helping us load our luggage. We got into the car and we were off, onto the next destination. Along the way, Ingi talked about everything from the red lava field to the volcanos, and the culture and history of Iceland. He was clearly very experienced and knowledgeable, and his laid back mannerism instantly put us at ease. It felt like traveling with an old friend. My partner called him the most interesting man in the world. Also, all the pictures and videos he took of us were amazing - they could've been taken by a professional (see example)! Everything that we got to see and do along the way was either arranged through Hidden Iceland with parnter companies, such as the ice cave, which was more amazing than I could've imagined, and the lava tunnel, which was darkly beautiful and perfectly eerie. The tomato farm lunch was delicious and it was like a wondrous oasis against the stark landscape of Iceland. The Blue Lagoon was fun and while not necessarily relaxing, was a unique experience that left my skin feeling silky smooth. All other destination, including the waterfalls, the national park, the geyser, and more, were guided by Ingi himself, with his expert touch. We crammed a lot of activities into our regrettably short time with him and we were constantly rushing from one location to another, which was just what we wanted. Ingi asked us what else we were interested in seeing and doing and was able to continue to tailor our trip along the way. We saw seals, reindeer, beautiful turquoise lakes, thunderous waves crashing against a craggy black lava rock, and majestic (though sadly, receding) glaciers. From the comfort of our car, we took in the beauty of Iceland, in all its glory, with rare blue skies and sun during the day, and insane Northern Lights at night. Our hotels were all comfortable and clean, some with hot tubs and saunas! The entire trip, we kept saying how lucky we got - it felt like luck was chasing us! All thanks to Hidden Iceland's well crafted tour and Ingi's magic. Thank you to Hidden Iceland, Holly, and Ingi for a fantastic time that left us craving more. We'll be sure to book with Hidden Iceland again, and ask for our friend, Ingi, to guide us once more.

Michael Schultz

Google
We wanted to go off the beaten path, concentrating primarily on the Westfjords, on a self-drive tour. Avoiding the throngs of tourists as much as possible. Working closely with us, Aaron at Hidden Iceland did a great job in customizing an itinerary that did just that. Everything from accommodations, rental car, food and snack recommendations were expertly provided. The attention to detail and interactive navigation capability of the TripCreator app was outstanding. The companies who partner with Hidden Iceland, to provide the activities we chose, were also very good. Throughout the planning process, I was in contact with several of the Hidden Iceland team members. They were all very responsive and made me feel like I was dealing with friends rather than a business. I would highly recommend getting in touch with Hidden Iceland to help you put together an outstanding visit to this amazing country.

Cathy Bonser

Google
Literally the best trip we have ever been on! Hidden Iceland worked wonders to get us the best experiences. Including a last minute helicopter ride over the volcano! The hotels they chose for us were top notch. Because we were there in the early season Rita asked one of the museums to open for us! Not one bad word to say! Our guide was incredible! We had him on a golden circle tour a couple years ago and kept his info. Björn knew the answer to every single question we had and there were many. He was instrumental in getting us to ancestral family farms. He knocked on doors and because he was so charming and spoke the language the farmers opened their doors to us and shared all kinds of information that we didn’t know. He was always ready with his camera to catch the photos we missed. He also knew all the best ice cream and pastry shops. He was always one step ahead of our needs. We will plan our next trip around his schedule!