HINOYA

Great selection of jeans for westerners. Staff were great. Yuka was extremely helpful and patient with me in finding the right fit and style. Couldn’t have asked for more. So happy with the jeans I ended up buying an extra pair. Alternations usually take 1.5 hrs which is relatively handy when you’re only in town for a while. Definitely size up in terms of waist and length isn’t a problem here. I think they had waist sizes up to 40 and possible above. Tax free shopping (10%), so remember to take your passport.

Great store, but my one small criticism is that when it comes to the popular brands such as Momotaro and Studio D’Artisan, there’s not much stock and sizes available. Sadly my hope of buying a pair of Momotaro jeans during my visit did not happen and I had to look elsewhere. That said, the staff were very helpful offering alternatives and suggestions. Store is very busy and tight, but fun nonetheless.

My wife and I visited on our first day back in Japan and we were blown away by the selection of high quality denim and clothing that was offered. I was assisted by Ryo, who took the time to help me figure out proper sizing, fit, and recommended a few options. After much fun conversation, trying on a few pairs, and bickering over the finer details of each pair, I settled on a pair of SDA SD-D01. The buying experience was so good that later in the week, I asked for him again and he helped me get a pair of ONI chinos. Don't forget to check out their extended store, Hinoya ONE, to see their incredible inventory.

What an awesome experience! Shopping at Hinoya was high on my to-do list when traveling to Japan. The attentiveness and customer service of the staff was top notch. I ended up buying a pair of Japanese denim that they hemmed within 60-90 minutes. I wouldn’t hesitate to come back. This place is excellent.

Very trending store, with very helpful staff. A fun clothing shop to visit if you are in the area

A must to go for denim heads where you can get Momotaro as well as LVC (Levi's Vintage) and service was top notch ! Very friendly team and the only regret is that I should get more ! I'll be back again for sure, if I'm in Ueno. Lots of nice food nearby too. An enjoyable place. Nice~

staff were super respectful and nice, even to foreigners. Perfect shop for japanese selvedge denim in tokyo

Must visit if you are denim shopping in Tokyo. Super helpful team. Had a wonderful denim shopping experience here... with the sound of the trains rolling by, above you. Make sure you visit Hinoya's sister stores, which are all just a few shops away.